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Search Engine Watch July 25, 2008 Gregg Stewart	The Local Advertiser of Today and Tomorrow Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.
Search Engine Watch October 16, 2009 Gregg Stewart	Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.
Search Engine Watch February 24, 2004 Greg Sterling	Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance.
Search Engine Watch February 6, 2008 Gregg Stewart	Local Search Tactics for Tough Economic Times What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities?
Search Engine Watch November 14, 2008 Gregg Stewart	Offline and Online Conversions Tracking: Increase Your ROI The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions - both online and offline - can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence.
Search Engine Watch November 13, 2009 Gregg Stewart	The Year of Mobile: Closer Than We Think? Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends.
Search Engine Watch June 20, 2006 Chris Sherman	Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services.
Search Engine Watch January 8, 2004 Greg Sterling	Local Search: The Hybrid Future Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search.
CRM January 1, 2007 Coreen Bailor	The Contact Center Ads Up Phone-based advertising can enhance a company's bottom line, but there's a chance of adding to customer frustration if it's not done right.
Search Engine Watch February 28, 2006 Chris Sherman	Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.
Search Engine Watch November 13, 2003 Dick Larkin	Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search.
Entrepreneur September 2004 Amanda C. Kooser	In the Book? A "white pages" for mobile phone users is on its way.
The Motley Fool April 12, 2007 Tom Taulli	Google Dials Into Directory Assistance The online giant aims to disrupt another billion-dollar business, this time in the directory assistance space. While billions in local advertising dollars may hang in the balance at present, the growing competition could weigh on pricing and market share potential.
Search Engine Watch November 2, 2004 Greg Sterling	Local Search: Missing Pieces Falling into Place Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market.
Search Engine Watch September 25, 2007 Michael Boland	Whither the Yellow Pages Industry? At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet.
InternetNews February 13, 2004 Pamela Parker	Cross-Media Consumers Emotionally Attached to Sites A survey finds that consumers' affinity for the website of a media brand mirrors their feeling toward that brand in other formats. By developing effective cross-media messaging, advertisers can take advantage of the considerable overlap in online and offline media brand usage.
Search Engine Watch December 7, 2006 Greg Sterling	Study: Search Driving Offline Conversions for Local Service Businesses New research suggests that internet users are increasingly relying on search to find local service businesses, potentially taking mind-share away from traditional print yellow pages and classified advertising.
Search Engine Watch November 29, 2006 Greg Sterling	Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
CRM June 1, 2006 Grosso et al.	The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era.
Fast Company April 2006 Stirling Kelso	What's the 411? Free. FREE411 is able to provide free directory assistance by allowing advertisers to make their pitch before the caller is given the desired phone number.
Search Engine Watch February 10, 2011 Paul Burani	Search, Social Media & the Offline Purchase How to target the social media audience in search engines and guide their offline consumer behavior.
Entrepreneur February 2005 Catherine Seda	Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising.
Entrepreneur March 2007 Amanda C. Kooser	Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
Search Engine Watch November 14, 2007 Michael Boland	What Local Can Learn from Universal Search Local content providers can learn from the trend toward blended search results.
InternetNews September 25, 2006 Michael Hickins	Microsoft Makes Unified Ad Pitch Microsoft is combining its global advertising products and services into a unified offering called Microsoft Digital Advertising Solutions.
Search Engine Watch January 18, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch September 26, 2008 Michael Boland	When will ROBO's Time Come? "Research online, buy offline," is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept.
CRM April 23, 2015	Where2GetIt Expands Brandify's Local-Social Capabilities New location-based marketing platform promises to elevate brands' social engagement.
Search Engine Watch October 14, 2008 Carrie Hill	Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.
Search Engine Watch February 8, 2007 Kevin Newcomb	Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Search Engine Watch January 13, 2011 Paul Burani	The ROPO Effect: Measure, Search & Destroy Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit.
Search Engine Watch November 9, 2010 Adam Goldberg	Connecting Rings and Bricks to Clicks (Connecting Online to Offline) Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these simple techniques.
Search Engine Watch June 4, 2008 Eric Enge	Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.
InternetNews April 12, 2007 Lisa Nadile	Wired Puts a Print Spin on Web 2.0 Publishers are listening to the lessons taught by the Web 2.0 movement, and what they hear is that reader expectation for personalization on a publication's Web site could also be a draw if applied to the print side.
The Motley Fool December 12, 2005 Amanda Tyler	Yellow: Bigger, Better, and Back Old faithful returns. Advertising in the yellow pages is big business. Investors, don't let this incarnation of the yellow pages pass you by.
InternetNews June 7, 2007	M(3) is For More Mobile Measurement Nielsen Wireless is expected to measure how many people use content services, such as mobile Internet and mobile video, and what impact this has on established media behavior.
Search Engine Watch October 27, 2004 Grant Crowell	Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?
Search Engine Watch May 21, 2008 Kevin Ryan	Yellow Pages and Search Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. A new spin on the old book might just connect the dots.
InternetNews April 11, 2006 Nicholas Carlson	Finding Revenue in The Classifieds Counter-intuitive thinking says new media might be what's needed to save the old.
Search Engine Watch January 25, 2005 Fredrick Marckini	Integrating Search with Other Marketing Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions.
Search Engine Watch January 23, 2008 Kevin Newcomb	Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
Search Engine Watch March 29, 2005 Eric Ward	Looking for Links In All The Wrong Places? In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites.
Entrepreneur May 2004 Steve Cooper	It Figures 05/04 What we buy online, why we eat what we do and more
Search Engine Watch April 17, 2009 Michael Boland	Skype Dials in to Local Search The online phone service will spin off as an independent company next year, giving it a greater ability to redefine itself. Local search could be one way to do this, tying Skype in with a local search engine with click-to-call functionality.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Information Today February 14, 2011	Mobile Access to USA TODAY Digital Content Available Through Microsoft Tagging Microsoft Tag is a mobile 2D bar code that lets users connect offline materials to the digital world.
Search Engine Watch November 20, 2003 Danny Sullivan	Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program.