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Search Engine Watch
July 17, 2009
Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic?   |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
May 11, 2009
Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. |
Search Engine Watch
April 4, 2000 |
The Vortals Are Coming! The Vortals Are Coming! Specialty search engines, topical search engines, vertical portals or "vortals" -- these are web sites which focus on particular topics and which especially allow you to search for information relating to those topics.... |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
December 4, 2000
Danny Sullivan |
I-Search Search Satisfaction Survey This survey of I-Search readers reveals problems both web marketers and searchers encounter with search engines... |
Search Engine Watch
June 16, 2009
Eric Enge |
Combining Trust and Relevance When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? |
IEEE Spectrum
February 2006
Menczer et al. |
Googlearchy or Googlocracy? While search engines do not make for a level playing field, their use partially mitigates the rich-get-richer nature of the Web, giving new sites an increased chance of being discovered, as long as they are about specific topics that match the interests of users. |
Search Engine Watch
October 29, 2010
Rob Chant |
Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. |
Search Engine Watch
January 25, 2011
Jennifer Van Iderstyne |
Finding Potential Link Partners Here are few ideas on finding sources to ask, beg, or barter for links. |
AskMen.com
January 31, 2001
Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
Search Engine Watch
April 22, 2010
John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
May 2, 2001
Danny Sullivan |
Avoiding The Search Gap Are you a victim of the search gap? You could be, if you've focused all your efforts on getting people to your web site via search engines rather considering what happens after they arrive... |
Search Engine Watch
July 27, 2009
Ron Jones |
Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. |
Search Engine Watch
August 2, 1999 |
Search Engine Coverage Study Published In 1998, a landmark study published in Science magazine found that search engines fell well-short of listing everything on the web. Last month, a repeat to this study was published. Once again, search engines were found to contain only a small percentage of the web pages available. |
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
Search Engine Watch
July 8, 2009
Carrie Hill |
Are 5 Sites Better than One? What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly. |
Search Engine Watch
October 19, 2010
Eric Enge |
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. |
Search Engine Watch
October 8, 2009
Sage Lewis |
Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how. |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
July 14, 2009
Eric Enge |
Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? |
Search Engine Watch
August 10, 2010
Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money. |
Search Engine Watch
August 3, 2009
Ron Jones |
Link Building Tactics 101, Part 2 Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. |
T.H.E. Journal
August 2002
Killmer & Koppel |
So Much Information, So Little Time Evaluating web resources with search engines |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
February 2, 2009
Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? |
PC World
September 1, 2000
Kim Zetter & Harry McCracken |
How to Stop Searching and Start Finding Tired of wading through useless search-engine results? We test 20 engines to pinpoint the ones that really deliver the goods.... |
Entrepreneur
September 2005
Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
Search Engine Watch
May 12, 2009
Carrie Hill |
My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. |
ONLINE
Jan/Feb 2002
Marydee Ojala |
Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused... |
Search Engine Watch
January 9, 2011
Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. |
Search Engine Watch
January 20, 2011
Justilien Gaspard |
Alternative Ways to Find Sites for Link Building When trying to build links, you don't have to rely only on organic search for your research. Here are some additional sources. |
Search Engine Watch
June 16, 2004
Chris Sherman |
Google Gains in Popularity, But Will It Last? Over the past year, Google took significant market share from Yahoo and MSN, according to a new report from industry analyst Hitwise. But the increasing popularity of vertical search sites poses a big threat to all of the major search engines. |
Search Engine Watch
September 29, 2005
Greg Jarboe |
Meet The B2B Search Engines One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and how specialized search engines could lead to a business-to-business renaissance. |
Search Engine Watch
January 16, 2007
Greg Jarboe |
In the Third Week of New Year's, My SearchDay Gave to Me: Four conferences, three key trends, two hyperlinks, and a ranking in the top three. Some of the events, trends, challenges and opportunities that will shape the search engine industry in the coming year. |
Search Engine Watch
August 2, 2000
Danny Sullivan |
Now, It's The Vectories That Are Coming! New services are emerging that offer to automatically categorize web pages into Yahoo-like directories. |
ONLINE
May 2000
David King |
Specialized Search Engines: Alternatives to the Big Guys Most web searchers can now find almost anything in almost any imaginable field. But sometimes more is not better. At times, you may wish you could sit down to a simplified search engine that finds only on-topic information. Now you can, by using a specialized search engine. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
April 2, 2009
Justilien Gaspard |
Increase Online Visibility for Sales and Links People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines... |
Search Engine Watch
January 6, 2011
Guillaume Bouchard |
Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. |
Search Engine Watch
March 11, 2010
Justilien Gaspard |
Build Links in 30 Minutes a Day You can successfully build links to any type of Web site in just 30 minutes a day. Here's how. |
Search Engine Watch
July 5, 2000 |
New Sites In Search Links I managed to work my way through the nearly 300 submissions that had come into the Search Links area of Search Engine Watch. After killing about half that were no way search engines, and viewing way to many metacrawlers to count, I added about 100 new search engines.... |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch
February 9, 2011
Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch
August 12, 2010
Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid. |
Search Engine Watch
December 17, 2009
Sage Lewis |
Link Building Basics: 3 Great Tips Debra Mastaler's session as Search Engine Strategies Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights. |
