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CRM January 1, 2007 Coreen Bailor |
The Contact Center Ads Up Phone-based advertising can enhance a company's bottom line, but there's a chance of adding to customer frustration if it's not done right. |
The Motley Fool April 12, 2007 Tom Taulli |
Google Dials Into Directory Assistance The online giant aims to disrupt another billion-dollar business, this time in the directory assistance space. While billions in local advertising dollars may hang in the balance at present, the growing competition could weigh on pricing and market share potential. |
Entrepreneur May 2007 Chris Penttila |
Keep Up! Your business is improving its offerings - and that's a good thing. The problem is, your customers don't always see it that way. |
InternetNews April 3, 2007 Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch October 17, 2008 Gregg Stewart |
Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. |
Search Engine Watch November 13, 2009 Gregg Stewart |
The Year of Mobile: Closer Than We Think? Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. |
Search Engine Watch February 4, 2002 Danny Sullivan |
AOL Switches To Inktomi AOL Search has switched over to Inktomi results for its main listings, relegating the Open Directory's presence to having category-only links appearing at the bottom of the page... |
Food Engineering July 2, 2007 |
Replacement Parts Directory -- Supplier Index Replacement parts directory. |
InternetNews July 28, 2006 Clint Boulton |
Green Lights For Google's Click Fraud Settlement Advertisers claimed the search engine power defrauded them. Did Google get off easy? |