| Similar Articles |
|---|
 |
Search Engine Watch
January 13, 2011
Paul Burani |
The ROPO Effect: Measure, Search & Destroy Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit.   |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
Search Engine Watch
November 29, 2006
Greg Sterling |
Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide. |
Search Engine Watch
February 28, 2006
Chris Sherman |
Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. |
Bank Systems & Technology
May 1, 2006
Peggy Bresnick Kendler |
Search Engine Optimization An interview with three industry experts on how, by utilizing search engine-based marketing, innovative banks can drive qualified traffic to their Web sites. |
Search Engine Watch
November 9, 2010
Adam Goldberg |
Connecting Rings and Bricks to Clicks (Connecting Online to Offline) Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these simple techniques. |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Pharmaceutical Executive
February 1, 2006
Bill Drummy |
The Five "I"s of Internet Marketing A discussion about the fundamentals of pharmaceutical Internet marketing. |
Search Engine Watch
June 4, 2008
Eric Enge |
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
October 16, 2009
Gregg Stewart |
Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. |
Search Engine Watch
March 2, 2010
Herndon Hasty |
Your Locations are Your Biggest Digital Assets A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
Search Engine Watch
June 14, 2006
Grant Crowell |
Understanding Searcher Behavior Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing. |
Search Engine Watch
January 23, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
CRM
September 6, 2013
Leonard Klie |
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together. |
Search Engine Watch
April 26, 2010
Eli Goodman |
What History Tells us About Facebook's Potential as a Search Engine, Part 1 Is Facebook on its way to becoming a serious player in the search marketplace? |
Search Engine Watch
September 26, 2008
Michael Boland |
When will ROBO's Time Come? "Research online, buy offline," is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. |
Search Engine Watch
August 29, 2008
Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. |
Search Engine Watch
October 1, 2009
Melissa Mackey |
PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
Search Engine Watch
July 18, 2006
Sara Holoubek |
Search, the South American Way With over 80 million Internet users, Latin America offers attractive opportunities for search marketers who take time to understand the region's unique search landscape. |
Search Engine Watch
October 17, 2008
Gregg Stewart |
Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
Search Engine Watch
June 6, 2008
Gregg Stewart |
Winning the Local Search Battle - Part 2 Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. |
InternetNews
March 26, 2009
Alex Goldman |
Does Search Advertising Need to Change to Grow? A panel of experts from major search engines and ad agencies square off over the state of the market at Search Engine Strategies. |
CRM
March 2006
Colin Beasty |
Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web. |
Search Engine Watch
June 3, 2010
Manny Rivas |
Step To the Tune of Your Audience -- Deep Demographic Profiling How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad buys, to Facebook paid ads and advising venues for engagement. |
CRM
July 2011
Paul Greenberg |
Never Underestimate the Power of Traditional Methods It's not the medium but, rather, how you use it to engage customers that counts. |
Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. |
Search Engine Watch
January 25, 2005
Fredrick Marckini |
Integrating Search with Other Marketing Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions. |
Search Engine Watch
September 14, 2009
Liana Evans |
The Link Between Search and Social Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. |
Search Engine Watch
February 14, 2011
Jeremy Hull |
Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips. |
Search Engine Watch
January 18, 2008
Kevin Newcomb |
Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008. |
Pharmaceutical Executive
September 1, 2005
Lydia Worthington |
Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments. |
InternetNews
November 30, 2007
Kenneth Corbin |
Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
Search Engine Watch
August 3, 2009
Liana Evans |
Understanding Social Media Communities Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. |
Search Engine Watch
February 24, 2004
Greg Sterling |
Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance. |
Search Engine Watch
January 31, 2008
Kevin Newcomb |
Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers. |
Search Engine Watch
October 27, 2004
Grant Crowell |
Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? |
Search Engine Watch
December 7, 2006
Greg Sterling |
Study: Search Driving Offline Conversions for Local Service Businesses New research suggests that internet users are increasingly relying on search to find local service businesses, potentially taking mind-share away from traditional print yellow pages and classified advertising. |
CRM
May 18, 2012
Andy Sernovitz |
5 Steps to Boosting Word-of-Mouth Referrals Achieve big results for your small business on a minimal budget. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
Entrepreneur
December 2004
Catherine Seda |
Hot on Their Trail If you aren't giving credit to the online ad campaigns that generate offline business, you might cut programs that are making a significant boost to your bottom line. |
CRM
July 7, 2015 |
Leapfrog Enhances Its LFX Conversion Platform The new suite of proprietary digital tools helps marketers turn data into new customers. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
CRM
November 1, 2007
David Myron |
The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency. |
