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Search Engine Watch
March 2, 2009
Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.   |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
AskMen.com
January 31, 2001
Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
Entrepreneur
November 2005
Paul & Sarah Edwards |
Stake Your Territory Keep your startup out of a saturated market with these free business listing sites. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
May 6, 2003
Danny Sullivan |
Yahoo's Search Engine Continues Evolving A new page dedicated just to Yahoo Search has been added, allowing those who want to bypass all the Yahoo portal and network information that crowds the regular Yahoo home page. The Yahoo Search page presents a Google-like pure search face to the world. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Search Engine Watch
November 13, 2003
Dick Larkin |
Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search. |
Search Engine Watch
July 25, 2008
Gregg Stewart |
The Local Advertiser of Today and Tomorrow Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow. |
Search Engine Watch
August 3, 2004
Chris Sherman |
Yahoo Targets Google, Yellow Pages with New Local Search Yahoo has rolled out a feature-laden beta version of its local search service, sharply upping the ante in the rapidly evolving local search sweepstakes. |
Search Engine Watch
July 8, 2008
Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
July 17, 2009
Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? |
PC World
September 1, 2000
Kim Zetter & Harry McCracken |
How to Stop Searching and Start Finding Tired of wading through useless search-engine results? We test 20 engines to pinpoint the ones that really deliver the goods.... |
Search Engine Watch
January 8, 2004
Greg Sterling |
Local Search: The Hybrid Future Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. |
InternetNews
November 20, 2007
Kenneth Corbin |
Google's Search Lead Still Growing A new survey finds the search giant gaining market share as rivals Microsoft and Yahoo slip, despite efforts to revamp their offerings. |
Search Engine Watch
October 28, 2010
Jon Schepke |
Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
InternetNews
August 17, 2005
Susan Kuchinskas |
Sizing Up the Search Competition In the Google-Yahoo rivalry, does the bigger index do a better job? |
Search Engine Watch
February 2, 2005
Shari Thurow |
Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike. |
InternetNews
November 4, 2004
Colin C. Haley |
BellSouth, SBC Buy YellowPages.com SBC and BellSouth are teaming to provide national online yellow pages and local Internet search to beat back a challenge from Google, Yahoo and others. |
Search Engine Watch
December 30, 2008
Aaron Shear |
Taking a Small Business to the Big Time Through Search Whether you are selling products or services to your customers online, search can drive an incredible amount of traffic to your site. |
Search Engine Watch
February 24, 2004
Greg Sterling |
Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance. |
Search Engine Watch
October 21, 2003
Danny Sullivan |
Local Search Part 2: Google & Mobilemaps Bring Back Geosearching How Google and Mobilemaps are making it possible to search the web yet filter results to a local level |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
April 28, 2004
Chris Sherman |
Exploring Search Engine Overlap A new comparison tool shows that the major search engines have surprisingly little overlap, even for popular search terms. |
Search Engine Watch
January 13, 2009
Mark Jackson |
Should Your SEO Strategy Target the Head or the Long Tail? If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. |
InternetNews
May 3, 2007
Sean Michael Kerner |
Yahoo Makes Search Indexing Waves Yahoo is extending the robots.txt search exclusion standard to get better page relevancy, but will anyone follow? |
InternetNews
January 2, 2008
Kenneth Corbin |
November a Cool Month For Search Traffic With the volume of search queries down 5 percent, Google still manages to pull a little farther away from the competition. |
Search Engine Watch
January 3, 2005
Chris Sherman |
Yahoo Offers Real-Time Traffic Reports Largely overlooked during the holiday craziness last month, Yahoo introduced real-time traffic information for 70 major U.S. cities. |
Search Engine Watch
March 14, 2007
Michael Boland |
Google's Local Business Center and the Webification of SMBs More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers. |
Search Engine Watch
October 16, 2009
Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. |
IEEE Spectrum
February 2006
Menczer et al. |
Googlearchy or Googlocracy? While search engines do not make for a level playing field, their use partially mitigates the rich-get-richer nature of the Web, giving new sites an increased chance of being discovered, as long as they are about specific topics that match the interests of users. |
Search Engine Watch
January 31, 2007
Kevin Newcomb |
Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader. |
InternetNews
April 2, 2004
Gus Venditto |
Closing the Last Mile Gap: Local Search Faster than the Yellow Pages and ready to wreak havoc. Google is rolling out local search. |
Search Engine Watch
August 24, 2010
Eric Enge |
Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. |
Search Engine Watch
September 22, 2009
Eric Enge |
How to Chase the Long Tail Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it? |
Search Engine Watch
May 12, 2009
Carrie Hill |
My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. |
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
Information Today
January 2003
Paula J. Hane |
Web Search Trends At Internet Librarian 2002, Danny Sullivan examined what's happening with Web searching tools. He said the past year had not seen huge developments, but rather incremental changes, in our evolving Internet technologies. |
Search Engine Watch
August 19, 2010
Jason Tabeling |
The Growing Importance of Search Networks and Partnerships Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts. |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
Search Engine Watch
April 11, 2006
Chris Sherman |
Searcher Behavior Research Update Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Information Today
August 2000 |
e-spin Offers Electronic Version of the Bell Atlantic Yellow and White Pages on CD-ROM Bell Atlantic has announced that businesses and consumers looking for an electronic resource with the same information as the Bell Atlantic Yellow and White Pages can now turn to e-spin, a CD-ROM version of the printed directories. |
