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Search Engine Watch November 2, 2004 Greg Sterling	Local Search: Missing Pieces Falling into Place Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market.
InternetNews December 19, 2003 Zachary Rodgers	One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising.
Search Engine Watch January 8, 2004 Greg Sterling	Local Search: The Hybrid Future Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search.
Search Engine Watch November 13, 2003 Dick Larkin	Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search.
Entrepreneur March 2007 Amanda C. Kooser	Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
InternetNews June 8, 2009 Michelle Megna	Local Mobile Advertising Gains Traction Mobile search and advertising continue to shine amid wider marketing slumps.
Search Engine Watch July 25, 2008 Gregg Stewart	The Local Advertiser of Today and Tomorrow Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
InternetNews January 18, 2008 Kenneth Corbin	Local Online Ad Spend to Hit $9 Billion by 2012 Researchers predict Web-based local advertising will flourish amid a shifting media landscape.
Search Engine Watch June 20, 2006 Chris Sherman	Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services.
Search Engine Watch October 17, 2008 Gregg Stewart	Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each.
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
InternetNews February 28, 2005 Rob McGann	Majority of Searchers Use Multiple Search Engines What are the most popular search engines?
Search Engine Watch September 26, 2008 Michael Boland	When will ROBO's Time Come? "Research online, buy offline," is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept.
Search Engine Watch December 11, 2003 Chris Sherman	A Basket of Shopping Search Services A roundup of other shopping search services worthy of your attention, with links to notable shopping search articles from the past year.
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
Search Engine Watch October 14, 2008 Carrie Hill	Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.
Entrepreneur March 2004 Catherine Seda	Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck.
Search Engine Watch December 7, 2006 Greg Sterling	Study: Search Driving Offline Conversions for Local Service Businesses New research suggests that internet users are increasingly relying on search to find local service businesses, potentially taking mind-share away from traditional print yellow pages and classified advertising.
Search Engine Watch August 5, 2010 Jon Schepke	5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Search Engine Watch August 21, 2009 Gregg Stewart	Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.
Search Engine Watch November 29, 2006 Greg Sterling	Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide.
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
InternetNews August 8, 2005 Susan Kuchinskas	Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
InternetNews February 5, 2004 Susan Kuchinskas	SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com.
Search Engine Watch February 8, 2007 Kevin Newcomb	Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
InternetNews November 9, 2007 Kenneth Corbin	Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth.
Entrepreneur May 2007 Catherine Seda	Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch September 18, 2009 Gregg Stewart	Local Search Changing with the Seasons Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program.
InternetNews December 14, 2004 Susan Kuchinskas	Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry.
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch August 2, 2001 Danny Sullivan	Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages...
InternetNews March 26, 2004 Colin C. Haley	InfoSpace Sees Green in Online Yellow Pages The search specialist will pay $160M cash for local Internet directory Switchboard.
InternetNews October 21, 2005 Susan Kuchinskas	Saw it Online, Paid For it Off Study says the Web's ability to influence offline sales is growing.
Search Engine Watch June 16, 2004 Chris Sherman	Google Gains in Popularity, But Will It Last? Over the past year, Google took significant market share from Yahoo and MSN, according to a new report from industry analyst Hitwise. But the increasing popularity of vertical search sites poses a big threat to all of the major search engines.
Search Engine Watch February 28, 2006 Chris Sherman	Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.
InternetNews September 5, 2007 Nicholas Carlson	Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing.
InternetNews June 20, 2007 Nicholas Carlson	The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites.
InternetNews August 2, 2005 Susan Kuchinskas	Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines.
Entrepreneur November 2005 Paul & Sarah Edwards	Stake Your Territory Keep your startup out of a saturated market with these free business listing sites.
Search Engine Watch September 25, 2007 Michael Boland	Whither the Yellow Pages Industry? At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet.
Entrepreneur January 2007 Catherine Seda	War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords.
Search Engine Watch October 29, 2003 Grant Crowell	Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding.
Entrepreneur July 2004 Mike Hogan	Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers.