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Search Engine Watch
September 14, 2009
Ron Jones |
Mobile Search 101, Part 1 With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go?   |
InternetNews
January 12, 2009
Judy Mottl |
Mobile Ads Find a Welcome on Smartphones Some stats say that iPhone, BlackBerry users are not averse to mobile marketing. |
Search Engine Watch
August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
InternetNews
June 10, 2009
Michelle Megna |
Mobile Users Want Local Content Latest data supports local mobile content as emerging trend while smartphone sales show no sign of slowing down. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
Search Engine Watch
October 17, 2008
Gregg Stewart |
Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. |
InternetNews
March 27, 2009
Michelle Megna |
Smartphone App Use Set to Quadruple The growth of app stores, and the devices that run them, signify a hot new platform for advertisers. |
Search Engine Watch
October 16, 2009
Gregg Stewart |
Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. |
Entrepreneur
March 2010
Jason Ankeny |
The New Advertising Age Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without. |
InternetNews
March 18, 2009
Michelle Megna |
Daily Mobile Internet Use Doubles The number of people using mobile devices to access news and information on the Internet more than doubled in the past year, according to figures released by market firm ComScore this week. |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
InternetNews
August 15, 2006
Nicholas Carlson |
Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages. |
Search Engine Watch
November 14, 2008
Gregg Stewart |
Offline and Online Conversions Tracking: Increase Your ROI The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions - both online and offline - can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. |
InternetNews
October 7, 2008
David Needle |
Investing in Mobile's Future In the wireless realm, relevant content is king, experts say. Or at least, it will be as devices improve and models become clarified. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
InternetNews
March 25, 2009
Michelle Megna |
Android, RIM Gain, Smartphone Web Traffic Soars RIM's new mobile app store likely to do better than Microsoft's and Android's mirroring early success of iPhone, according to study. |
U.S. Banker
July 2011
Glen Fest |
Smart Strategies for Dumb Phones Banks must balance the urge to make investments for a smartphone world against the needs of today s customers -- and a majority of them use standard cell phones. |
Search Engine Watch
April 17, 2011
Dean Stephens |
Growth in Mobile Health Search How consumers and health care professionals search for health-related information online is trending toward mobile. With this easy access to information, what will be the next evolution in mobile health search? |
Search Engine Watch
June 13, 2008
Michael Boland |
The 3G iPhone: Good Things Come in Threes Social media has been positioned by many as a killer app for mobile, along with local search. The combination of all three -- mobile, local, and social -- makes sense, as they go hand in hand in lots of situations. |
Entrepreneur
February 2005
Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
Search Engine Watch
February 6, 2008
Gregg Stewart |
Local Search Tactics for Tough Economic Times What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities? |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
InternetNews
June 24, 2009
Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
InternetNews
April 1, 2009
Michelle Megna |
RIM's BlackBerry App Store Opens for Business Research in Motion's BlackBerry App World opens for business today, putting the company in position to strike back at Apple. |
InternetNews
April 29, 2009
Michelle Megna |
The Shelf Life of an iPhone App How long an iPhone app has before users hang up on it - and why advertisers and developers should care. |
CRM
November 2015
Phillip Britt |
Mobile-First Strategies Take Hold in Emerging Markets Improving technologies and economies enable marketers to connect with hard-to-reach consumers |
Search Engine Watch
June 12, 2009
Michael Boland |
The Future of the Mobile Web: To App or Not to App? Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
InternetNews
March 26, 2010 |
Mobile Data Traffic Swells 193% You can thank the iPhone for leading the charge when it comes to a massive deluge of new mobile Internet traffic. |
BusinessWeek
February 26, 2009
Stephen Baker |
Mapping a New, Mobile Internet A nascent industry involving the likes of Google and Nokia is pinpointing the movements and behaviors of millions of cell-phone users. |
InternetNews
April 28, 2009
Michelle Megna |
iPhone Shopping Assistant Courtesy of Google Google's iPhone and Android Product Search apps come out as new research indicates smartphone users are ready to bargain-hunt. |
The Motley Fool
October 13, 2006
Anders Bylund |
Google Maps in the Palm of Your Hand Google released a version of Google Maps Mobile for devices like the Palm Treo line of smartphones. A lot of people think Google is valued too richly for its online-ad revenue base, and rightly so. But you'll see that name in many, many offline properties within the next couple of years. |
InternetNews
May 15, 2009
Michelle Megna |
Mobile Commerce, Twitter to Save E-Comm Sales? comScore says mobile commerce and social marketing may be the savior of the future for online sales. |
InternetNews
March 31, 2008
Kenneth Corbin |
Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online. |
CRM
January 1, 2007
Coreen Bailor |
The Contact Center Ads Up Phone-based advertising can enhance a company's bottom line, but there's a chance of adding to customer frustration if it's not done right. |
Search Engine Watch
November 15, 2006
Grant Crowell |
Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1 While many industry and internet specialists agree that a genuine convergence between technology and content for mobile searches has been achieved, many questions still remain. |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
Search Engine Watch
July 24, 2009
Gregg Stewart |
Mobile Coupons Offer Multiple Benefits Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
CRM
June 2013
Leonard Klie |
Social, Local, Mobile Transcend Business Searches Consumers increasingly search for local businesses on mobile devices. |
Search Engine Watch
March 31, 2004
Arnaud Fischer |
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. |
Search Engine Watch
March 11, 2004
Jennifer Laycock |
Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? |
Search Engine Watch
November 2, 2004
Greg Sterling |
Local Search: Missing Pieces Falling into Place Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market. |
Search Engine Watch
December 19, 2008
Michael Boland |
Local Search: Where's the Love? At the Kelsey Group's Interactive Local Media Conference last month, local online advertising took center stage. And at SES Chicago last week, local was given lots of airtime. |
Search Engine Watch
March 14, 2007
Michael Boland |
Google's Local Business Center and the Webification of SMBs More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers. |
InternetNews
October 23, 2009 |
Augmented Reality Apps Could Reap Big Ad Bucks Advertising on new augmented reality smartphone apps will be big business, according to a new study. |
Search Engine Watch
February 24, 2004
Greg Sterling |
Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance. |
The Motley Fool
December 10, 2008
Tim Beyers |
Should You Prepare for iSpam? Here come the ads. Google announces a new AdWords system, with which advertisers can instantly push pitches originally meant for PCs onto iPhones and Android-enabled handsets such as the popular G1. |
