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Search Engine Watch
April 8, 2008
Kevin Newcomb |
Blended Search Results Change Searcher Behavior Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you're not yet optimizing your news, image, or video content, you need to start.   |
InternetNews
December 28, 2004
Erin Joyce |
Memo To Newspapers: Online Yellow Pages Are Key New research shows the hit on Bay Area newspapers' classifieds revenues, thanks to Craigslist. The report also provides strategies for coping with the Internet. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
CRM
April 23, 2015 |
Where2GetIt Expands Brandify's Local-Social Capabilities New location-based marketing platform promises to elevate brands' social engagement. |
Search Engine Watch
May 6, 2003
Danny Sullivan |
Yahoo's Search Engine Continues Evolving A new page dedicated just to Yahoo Search has been added, allowing those who want to bypass all the Yahoo portal and network information that crowds the regular Yahoo home page. The Yahoo Search page presents a Google-like pure search face to the world. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
Yoo-Hoo, Yahoo! Check Out This Book Free online classifieds may entice Yahoo! to look again at the growth value of Facebook. Investors, take note. |
Search Engine Watch
October 11, 2010
Eli Goodman |
Universal Search: Not All Blends are Created Equal Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
The Motley Fool
November 17, 2005
Tom Taulli |
A Base Hit for Google? The company may be trying to cut into the classified market with its new service, Google Base. But ultimately, Google may be targeting the e-commerce sector, especially eBay. |
Search Engine Watch
December 17, 2008
Kevin Ryan |
What Will 2009 Bring Us? Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let it search, let it search, let it search. |
InternetNews
September 27, 2005
Susan Kuchinskas |
Analysts: Google Exploring Classifieds Google solicits feeds from the online ad industry. |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
January 27, 2005
Chris Sherman |
Amazon's A9 Launches Visual Yellow Pages This new nationwide yellow pages directory comes with a twist--thumbnail images of business storefronts that let you take a virtual walk through the streets of 10 major U.S. cities. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
InternetNews
October 26, 2005
Susan Kuchinskas |
Google Base Could be Database For Everything Is a classifieds offering the next big thing from Google? |
InternetNews
December 1, 2005
Susan Kuchinskas |
Windows Live Classifieds Muscles Into Market It's a full-scale online classifieds war with the impending entry of MSN into the free online listings game. |
Search Engine Watch
June 4, 2001
Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
InternetNews
November 8, 2005
Susan Kuchinskas |
Google Automat to Spew Classifieds? Analyst uncovers another of Google's Next Big Things: an automated classifieds service, tentatively called Google Automat. |
Search Engine Watch
October 17, 2008
Gregg Stewart |
Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. |
Search Engine Watch
January 8, 2004
Greg Sterling |
Local Search: The Hybrid Future Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. |
Search Engine Watch
December 27, 2007
Kevin Newcomb |
2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc. |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
February 1, 2010
Ron Jones |
Universal Search 101 Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success. |
Search Engine Watch
February 4, 2002
Danny Sullivan |
AOL Switches To Inktomi AOL Search has switched over to Inktomi results for its main listings, relegating the Open Directory's presence to having category-only links appearing at the bottom of the page... |
Search Engine Watch
March 9, 2011
Frank Watson |
Cooper Tire Hijacked 2300 Listings at Yahoo Local, Yellow Pages More glitches in local search listings hijack other businesses. |
InternetNews
April 25, 2007
Lisa Nadile |
Broadcasters Hot For Online Classifieds Another Web threat has emerged to join the Craigslists of the world in taking away classifieds from publishers. |
Search Engine Watch
October 21, 2003
Danny Sullivan |
Local Search Part 2: Google & Mobilemaps Bring Back Geosearching How Google and Mobilemaps are making it possible to search the web yet filter results to a local level |
Search Engine Watch
March 2, 2009
Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. |
InternetNews
January 14, 2004
Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
The Motley Fool
May 22, 2007
Rick Aristotle Munarriz |
Monster's Getting Read All Over Monster Worldwide hops on the newspaper-alliance bandwagon. |
Search Engine Watch
December 8, 2008
William Flaiz |
Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch
May 25, 2004
Sullivan & Sherman |
Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing. |
Search Engine Watch
November 20, 2007
Kevin Newcomb |
Oodle Upgrades Search Features Classifieds search engine Oodle has improved its search functionality and added tools and information to improve the user experience. |
Search Engine Watch
October 24, 2008
William Flaiz |
The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. |
The Motley Fool
March 15, 2007
Rick Aristotle Munarriz |
Now Hiring in China Chinese job classifieds specialist 51job guides its resume higher. It comes as welcome validation that the country's fiscal fortitude is holding up better than its share prices. |
Search Engine Watch
August 1, 2008
William Flaiz |
Universal Thoughts on Local Search Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet. |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
Search Engine Watch
April 13, 2005
Chris Sherman |
Yahoo Offers Free Business Web Sites Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. |
Search Engine Watch
January 3, 2011
Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. |
T.H.E. Journal
October 21, 2009
Ruth Reynard |
Bridging the Gap Between Online and On-ground Teaching Increasing numbers of studies are being done that seem to support the notion that blended course delivery or program delivery really captures the best of every possible world and, as such, is an effective way of learning for students. |
Search Engine Watch
November 13, 2003
Dick Larkin |
Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search. |
Search Engine Watch
December 22, 2010
Jeff Beard |
12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
Search Engine Watch
August 20, 2008
Kevin Ryan |
The Beginning of the End? Or the End of the Beginning? In the end, searches are still up; search revenues are still strong; and the sky isn't falling. Universal or blended search means lower click volume. The data's right. But why? |
Search Engine Watch
October 14, 2003
Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
Search Engine Watch
February 8, 2010
Ron Jones |
Universal Search Optimization 101 Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. |
