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Search Engine Watch February 24, 2004 Greg Sterling	Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance.
Search Engine Watch January 8, 2004 Greg Sterling	Local Search: The Hybrid Future Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search.
Search Engine Watch November 13, 2003 Dick Larkin	Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search.
InternetNews December 19, 2003 Zachary Rodgers	One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising.
Search Engine Watch September 18, 2009 Gregg Stewart	Local Search Changing with the Seasons Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program.
Search Engine Watch July 25, 2008 Gregg Stewart	The Local Advertiser of Today and Tomorrow Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.
Search Engine Watch December 7, 2006 Greg Sterling	Study: Search Driving Offline Conversions for Local Service Businesses New research suggests that internet users are increasingly relying on search to find local service businesses, potentially taking mind-share away from traditional print yellow pages and classified advertising.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
InternetNews March 26, 2004 Colin C. Haley	InfoSpace Sees Green in Online Yellow Pages The search specialist will pay $160M cash for local Internet directory Switchboard.
Search Engine Watch March 14, 2007 Michael Boland	Google's Local Business Center and the Webification of SMBs More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers.
InternetNews February 28, 2005 Rob McGann	Majority of Searchers Use Multiple Search Engines What are the most popular search engines?
Search Engine Watch October 16, 2009 Gregg Stewart	Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.
InternetNews November 4, 2004 Colin C. Haley	BellSouth, SBC Buy YellowPages.com SBC and BellSouth are teaming to provide national online yellow pages and local Internet search to beat back a challenge from Google, Yahoo and others.
Search Engine Watch April 18, 2006 Patricia Hursh	Divining the Future of Search Advertising A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY.
Fast Company August 2004 Alison Overholt	Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
Search Engine Watch March 20, 2009 Michael Boland	Getting Closer to Mobile Local Search's Day The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we're closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services.
Search Engine Watch October 7, 2004 Catherine Seda	Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.
Search Engine Watch September 25, 2007 Michael Boland	Whither the Yellow Pages Industry? At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet.
InternetNews June 23, 2006 Brian Livingston	Click Forensics Aims to End Click Fraud The spread of click fraud could cause long-term damage to search-engine advertising. One company has created a fraud detection network it hopes will restore faith in the system.
Search Engine Watch January 23, 2008 Kevin Newcomb	Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch October 17, 2008 Gregg Stewart	Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each.
Entrepreneur March 2007 Amanda C. Kooser	Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
Search Engine Watch October 29, 2003 Grant Crowell	Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding.
Search Engine Watch December 19, 2008 Michael Boland	Local Search: Where's the Love? At the Kelsey Group's Interactive Local Media Conference last month, local online advertising took center stage. And at SES Chicago last week, local was given lots of airtime.
Search Engine Watch November 4, 2004 Dana Todd	Search Marketing Beyond Google and Overture When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities.
InternetNews September 6, 2007 David Needle	What Is Web 2.0's Magic Metric? How effective are ads in the emerging web 2.0 era?
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews August 8, 2005 Susan Kuchinskas	Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference.
Search Engine Watch February 2, 2005 Shari Thurow	Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike.
Search Engine Watch January 16, 2009 Michael Boland	Of Local Search, Love Meters, and Raking Leaves This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy.
Search Engine Watch March 22, 2007 Kevin Newcomb	Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
Search Engine Watch May 29, 2008 Erik Qualman	Microsoft Search CashBack: Stealing from Google? Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.
InternetNews June 8, 2009 Michelle Megna	Local Mobile Advertising Gains Traction Mobile search and advertising continue to shine amid wider marketing slumps.
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
Search Engine Watch June 4, 2008 Kevin Ryan	Who Owns the Brand? For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable.
Search Engine Watch November 13, 2009 Gregg Stewart	The Year of Mobile: Closer Than We Think? Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends.
Search Engine Watch December 13, 2007 John Tawadros	Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.
InternetNews August 24, 2005 Susan Kuchinskas	Battle for Search Share in Lower Tier The latest search engine share rankings show Google maintaining its lead over Yahoo, with upstarts gaining points.
Search Engine Watch May 21, 2008 Kevin Ryan	Yellow Pages and Search Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. A new spin on the old book might just connect the dots.
InternetNews October 12, 2007 Stuart J. Johnston	Google's Global Reach is Ginormous ComScore study finds that, of 61 billion searches performed worldwide in August, Google handled 61 percent to Microsoft's 3.6 percent.
InternetNews March 30, 2009 Michelle Megna	Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains.
Search Engine Watch April 26, 2005 Andrew Goodman	Viewing the Search Landscape Which search engine appeals most to U.S. searchers? Which service is the most popular elsewhere in the world? It depends on who you ask, and how they're measuring.
Search Engine Watch April 15, 2008 Joshua Stylman	Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars.
Entrepreneur March 2004 Catherine Seda	Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck.
Search Engine Watch June 20, 2006 Chris Sherman	Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services.
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
Search Engine Watch November 19, 2009 Jason Tabeling	Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.
Search Engine Watch May 2, 2001 Danny Sullivan	Avoiding The Search Gap Are you a victim of the search gap? You could be, if you've focused all your efforts on getting people to your web site via search engines rather considering what happens after they arrive...