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InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.   |
Search Engine Watch
October 24, 2008
Michael Boland |
The Future of Online Ads: Location, Location, Location Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
InternetNews
November 20, 2006
Nicholas Carlson |
Newspapers a Boon For Yahoo in Land Grab Yahoo added 150 daily U.S. newspaper sites to its inventory to push for businesses and individuals in your neighborhood. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
Search Engine Watch
August 29, 2008
Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
July 2, 2007
David Needle |
Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
BusinessWeek
January 29, 2007
Jon Fine |
Yahoo's Unlikely Amigos Why Yahoo! and newspapers find they're joined at the hip. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
Search Engine Watch
February 24, 2004
Greg Sterling |
Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance. |
Search Engine Watch
October 28, 2003
Danny Sullivan |
Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
InternetNews
April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. |
The Motley Fool
November 20, 2006
Rick Aristotle Munarriz |
All the Yahoo! That's Fit to Print Its latest deal may lead to a big presence on newspaper websites. The partnership is about more than just sniffing out job hunters. Investors, take note. |
InternetNews
September 6, 2007
David Needle |
What Is Web 2.0's Magic Metric? How effective are ads in the emerging web 2.0 era? |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Search Engine Watch
August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
InternetNews
March 21, 2008
Kenneth Corbin |
Yahoo's Newspaper Consortium Gains QuadrantONE quadrantONE, the coalition of newspapers formed last month to pool online advertising resources, has partnered with the members of Yahoo's Newspaper Consortium. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
June 5, 2009
Kenneth Corbin |
Mutter's Cure for Newspapers: Online Ad Co-op Amid all the hand wringing over the future of newspapers, industry executives held a semi-secret meeting last week in Chicago to discuss how to better monetize their content on the Web. |
The Motley Fool
April 17, 2007
Rick Aristotle Munarriz |
Yahoo! Presses for More Another newspaper firm joins the search giant's ad fold. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
The Motley Fool
July 25, 2007
Rick Aristotle Munarriz |
TACODA Fanning at AOL AOL snaps up a rising star in behavioral targeting. Plenty is at stake. Advertisers are naturally willing to pay more for effective ad campaigns that reach eager recipients. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
The Motley Fool
June 18, 2007
Rick Aristotle Munarriz |
Fool on the Street: Living La Vida Local Yahoo! is turning to old school media to get noticed these days. Over the past few months, the online portal has been meeting with leading newspapers to forge online partnerships. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Builds Ad Buzz Before Financial Results Yahoo bought AdInterax and took a 20 percent stake in Right Media, creator of the Right Media exchange. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
Search Engine Watch
December 29, 2005
Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
Search Engine Watch
February 4, 2011
Kaley Dobson |
Will a New Tier of Search Advertising Providers Emerge? Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
InternetNews
February 12, 2008
Brian Horowitz |
Web Video Allure Behind Yahoo's $160M Maven Buy Even as it faces an increasingly hostile acquisition bid of its own, Yahoo makes a purchase to better capitalize on Internet video ads. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
InternetNews
December 8, 2008
Kenneth Corbin |
Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads. |
Search Engine Watch
March 8, 2007
Elisabeth Osmeloski |
The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search. |
BusinessWeek
July 2, 2009
Jon Fine |
The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit |
