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Search Engine Watch
September 29, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.   |
Search Engine Watch
April 19, 2011
Melissa Mackey |
5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away. |
Search Engine Watch
January 28, 2009
Eric Enge |
Track Those Alternate Conversions It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions. |
Search Engine Watch
September 10, 2010
Frank Watson |
Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter. |
Search Engine Watch
December 17, 2010
Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch
August 17, 2010
Adam Goldberg |
Optimizing Display Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
May 24, 2006
Chris Sherman |
The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign. |
Search Engine Watch
January 9, 2009
Gregg Stewart |
Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Search Engine Watch
October 28, 2010
Melissa Mackey |
Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget. |
Entrepreneur
December 2004
Catherine Seda |
Hot on Their Trail If you aren't giving credit to the online ad campaigns that generate offline business, you might cut programs that are making a significant boost to your bottom line. |
Search Engine Watch
February 28, 2006
Chris Sherman |
Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
Search Engine Watch
June 29, 2010
Eric Enge |
A Call for Call Tracking There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC and SEO, and some helpful tracking tools. |
Search Engine Watch
November 9, 2010
Adam Goldberg |
Connecting Rings and Bricks to Clicks (Connecting Online to Offline) Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these simple techniques. |
Search Engine Watch
October 13, 2010
Joseph Kerschbaum |
Using Conversion Funnels to Improve Your Conversion Rate, Part 1 How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance. |
Search Engine Watch
March 18, 2010
Melissa Mackey |
Boost PPC Performance With Google Conversion Optimizer Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance. |
Search Engine Watch
May 27, 2010
Jason Tabeling |
Search Campaigns Boost Phone Calls to Businesses As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements. |
Search Engine Watch
May 28, 2010
Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. |
Search Engine Watch
August 23, 2010
Jeremy Hull |
What's the Value of a Paid Search Impression? Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns. |
Search Engine Watch
November 13, 2009
Marc Poirier |
A Closer Look at the Second Tier Ecosystem Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
CRM
October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
Search Engine Watch
November 3, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 4 Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money. |
Search Engine Watch
October 27, 2004
Grant Crowell |
Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
Search Engine Watch
April 20, 2011
Marc Poirier |
Google Analytics Brings Conversion, Revenue Attribution to the Masses Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
Search Engine Watch
October 17, 2008
Gregg Stewart |
Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
Entrepreneur
January 2006
Catherine Seda |
Tangled Web When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
Search Engine Watch
October 16, 2009
Gregg Stewart |
Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. |
Search Engine Watch
January 21, 2011
Rob Chant |
How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site. |
Search Engine Watch
January 12, 2011
Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
CRM
December 11, 2013 |
Source Metrics Releases Browser Plug-in for Tracking Social Media Conversions Source Metrics allows digital marketers to measure clicks, conversions, and online or in-store sales from their published social content. |
Search Engine Watch
September 21, 2010
Adam Goldberg |
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
Search Engine Watch
May 21, 2008
Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
June 9, 2010
Alex Cohen |
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
Search Engine Watch
February 6, 2008
Gregg Stewart |
Local Search Tactics for Tough Economic Times What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities? |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
Search Engine Watch
September 15, 2008
David Szetela |
Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
Search Engine Watch
May 10, 2011
Alex Cohen |
Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. |
