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The Motley Fool May 23, 2007 Brian Orelli	Pharma TV -- All Drugs, All the Time A combined media effort of four big pharmas in Europe sounds like a great idea, from an investor's perspective. But will it work?
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HBS Working Knowledge May 31, 2004 Manda Salls	The Strategic Role of Marketing In the book Marketing as Strategy, London Business School's Nirmalya Kumar argues that marketing must help drive organizational change.
Knowledge@Wharton	Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers A common practice, trade promotion involves manufacturers giving cash or a discount to retailers in hopes that the retailer will in turn discount or promote their product to consumers. This arrangement can be a major source of friction between the two parties...
HBS Working Knowledge May 4, 2009 John Quelch	What's Next for the Big Financial Brands Turmoil and distrust in the financial services sector is an open invitation to non-financial companies to exploit the brand vacuum created by the demise of the likes of Merrill Lynch and the Royal Bank of Scotland.
Pharmaceutical Executive May 1, 2009	Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.
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CRM February 2014 Maria Minsker	Building Brand Loyalty Turn your customers' passion into a long-lasting brand relationship.
Fast Company	Watch 128 years Of Coca-Cola's History In 2 Minutes We look at the pivotal moments in the history of one of the world's most instantly recognizable, and valuable, brands.
BusinessWeek July 19, 2004 Robert Berner	There Goes The Rainbow Nut Crunch To stay competitive, food companies are weeding out their slow-selling products.
InternetNews March 30, 2009 Michelle Megna	Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains.
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CRM May 2015 Maria Minsker	10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures
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The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
Search Engine Watch May 6, 2009 Kevin Ryan	Luxury Brand Survival Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role.
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CRM May 23, 2013 Maria Minsker	Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year.
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The Motley Fool July 11, 2007 Brian Orelli	Icy Hot Results From Chattem The manufacturer of over-the-counter health-care products sees a huge increase in sales, but can it last? Investors, take note.
Job Journal October 30, 2005 Michael Kinsman	Tired of Being Passed Over? If you've lost one or more jobs and really don't understand why, or your career is stalled and you're not sure how to get it back in gear, it's probably a sign that you need advice from someone in the know. It's time to find a mentor.
CIO October 28, 2011 Jack Bergstrand	How CIOs Can Build a Better Brand Great brands result from robust business models, innovation and IT-enabled competitive advantage.
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Fast Company February 2002 Scott Bedbury	Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?
AskMen.com Jasper Anson	Live up to Your Promotion Tips for advancing after your promotion.
The Motley Fool June 13, 2008 Steven Renaldi	Brand-Name Inflation Hedges Companies with well-known brands may hedge inflation. Read on for more.
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The Motley Fool August 10, 2007 Lawrence Rothman	O'Charley's Results Are Hard to Swallow Restaurateur O'Charley's ends their popular"kids eat free" promotion at an odd time. In a difficult business environment, and with same store sales down, will this turn even more customers away?
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
Search Engine Watch February 5, 2009 Justilien Gaspard	Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value.
The Motley Fool November 9, 2005 Nathan Parmelee	Destination: Limited Brands The company is counting on a number of new brands to drive future growth. There is a very good business here, with a history of delivering value to shareholders through capital gains and dividends.
The Motley Fool March 24, 2005 David Meier	GM: A Crumbling Rock? The automaker's car business needs a major overhaul, and it may be too late. Investors, take note.
CRM January 2014 Sarah Sluis	Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods.
InsideFlyer February 2010	Prepare For Great Hotel Deals In The Year Of The Tiger Hotel industry insiders watched occupancy and revenue data looking for signs of strength in the last quarter of 2009.
Entrepreneur January 2010 Jason Ankeny	Mobile Mad Men For small business marketers, the mobile advertising equation is beginning to add up.
The Motley Fool June 27, 2005 Will Ashworth	Hats Off to Genesco A smart acquisition helps the apparel retailer cap off a strong quarter. But does this mean you should buy the stock?
Home Theater March 3, 2008 Mark Fleischmann	Older TV Brands Trump New Guys At times over the last few years, the flat-panel revolution has appeared to erode the prestige of the best-known brands in television. However, last year saw a reversal of the trend, with the traditional brands back on top.
CRM April 12, 2012	Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI.
Search Engine Watch June 4, 2008 Kevin Ryan	Who Owns the Brand? For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable.
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Entrepreneur June 2003 Rieva Lesonsky	Howdy, Partner Promotional partnerships can double your small business's marketing punch.
The Motley Fool November 17, 2006 Steven Mallas	Good-Looking Quarter for Tween Brands Ready for some fashionable earnings news? Good, because Tween Brands reported earnings for the third quarter yesterday, and the numbers are definitely in style.
The Motley Fool March 1, 2007 Ryan Fuhrmann	Growth and Income From Limited Brands As it stands, Limited Brands has a number of brands with solid growth potential but is also able to generate substantial cash flow and benefit shareholders via dividend payments and stock buybacks.
The Motley Fool October 23, 2006 Alyce Lomax	VF Is for Victory? This consumer-brands distributor reports another nice quarter. Investors, it may be a tried-and-true performer, but it still expects low double-digit earnings growth on average over the next few years.