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U.S. Banker
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Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps...   |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
InternetNews
September 25, 2006
Nicholas Carlson |
NYTimes Revenue Dips The latest numbers from the New York Times Company confirm that advertisers and readers really are going online and leaving print to suffer in its old age. |
Inc.
September 2008 |
Top 10 Industries by Median Growth Rate A list of ten industries leading in growth. |
InternetNews
July 26, 2007
Nicholas Carlson |
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
InternetNews
August 28, 2006
Clint Boulton |
Google, eBay Make Nice on Text Ads, Click-to-Call Looking to shore up their position against Microsoft and Yahoo in the fiercely competitive market for Internet advertising services, Google and eBay struck a multi-year deal to work together on text-based and click-to-call advertising. |
InternetNews
September 12, 2007
Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
The Motley Fool
February 25, 2005
Bill Mann |
A Bold Comeback for WPP We told subscribers about this company back when advertising was grim. Look at it now! |
The Motley Fool
November 9, 2006
Anders Bylund |
The Best Blue Chip for 2007: Google The advertising world is about to get pummeled black-and-blue by this cobalt chip of a competitor. Investors, take note. |
Search Engine Watch
July 7, 2008
David Szetela |
PPC Advertising: Art or Science? Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising here. |
The Motley Fool
November 7, 2008
Rich Duprey |
The Earnings Warning Hiding in Your Mailbox Call it the junk mail-to-earnings ratio, but the proliferation of ads, coupons, and promos stuffing your mailbox these days means that retailer advertising will be consuming a larger portion of their budgets -- and narrowing their earnings. |
Fast Company
July 1, 2007
Rob Walker |
Great Moments in Self-Promotion If you think being ad savvy is a modern phenomenon, think again. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
The Motley Fool
January 21, 2004
Alyce Lomax |
Knight Ridder's Slow News Day Are tough ad times almost over for the newspaper company? |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Entrepreneur
December 2003
Gwen Moran |
In the Spotlight Choosing products to feature in ad campaigns isn't as easy as picking a pretty picture. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
Search Engine Watch
January 17, 2005
Greg Jarboe |
Online Ads & Search: Looking Back, Looking Forward Paid search led the resurgence of online advertising in 2004 with a 34% increase in growth, and this trend is expected to continue over the coming five years. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
InternetNews
June 14, 2007
Nicholas Carlson |
EBay 'Experimenting' With Google Ad Spend eBay shuts down its Google search advertising in the U.S. |
InternetNews
February 11, 2004
Janis Mara |
UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says. |
Entrepreneur
February 2005
Jerry Fisher |
Spread the Word If word-of-mouth advertising isn't included in your marketing plan, it should be. Get customers talking, and they'll do your advertising for you. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
InternetNews
October 7, 2008
Kenneth Corbin |
Search Ads: Chilly Economy's Silver Lining? Analyst cuts projections for online ad spending, but search marketers say their segment is holding strong. Is Google-Yahoo the greater concern? |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
Search Engine Watch
October 14, 2008
Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
InternetNews
January 6, 2004
Zachary Rodgers |
Interactive's New Year, Part 2 More luminaries in the online ad sector weigh in on the state of the sector and what 2004 will bring. |
The Motley Fool
June 16, 2005
Stephen D. Simpson |
Media Drug Withdrawal? Are pharmaceutical companies turning away from mass marketing through TV? |
InternetNews
December 30, 2003
Janis Mara |
Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
InternetNews
November 5, 2008
Kenneth Corbin |
Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing. |
The Motley Fool
March 16, 2006
John Bluis |
What's Google Waiting For? The search giant has plenty of untapped revenue streams it could exploit. Why doesn't it? Investors, take note. |
Entrepreneur
November 2008
Robert Kiyosaki |
Go Big or Go Home Even in a bad economy, one truth about marketing stands: you have to spend more to make more. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
Entrepreneur
September 2005
Gwen Moran |
Sell Buzz 09/05 Some marketing companies are now offering advertising on vehicles and in taxis... New books show how to quantify marketing programs and how to grow your organization... Advertisers are looking to blogs and mobile devices... |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
InternetNews
June 22, 2007
Nicholas Carlson |
EBay Resumes Google Advertising EBay resumed its Google AdWords advertising today, but not at its former levels. |
The Motley Fool
February 3, 2006
John Bluis |
Can Google Take Over the World? To be a buy today, Google will have to find ways to rule the realm of online advertising. |
