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CRM March 2015 Maria Minsker	Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off.
CRM April 4, 2014 Martin Schneider	Flip the B2C Employee Value Chain with CRM Arm employees with the tools they need to best serve today's consumers.
CRM February 2014 Maria Minsker	Building Brand Loyalty Turn your customers' passion into a long-lasting brand relationship.
HBS Working Knowledge November 28, 2007 John Quelch	B2B Branding: Does it Work? Many B2B CEOs say no to B2B Branding, but at least one Harvard Business School marketing professor disagrees.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
CRM December 14, 2012 Mark Cooper	The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer.
CRM May 12, 2015 Jeff Foley	Why It's Time for CRM to Evolve To satisfy today's hyper-connected consumer, you need a holistic approach.
CRM August 2012 Judith Aquino	Uncovering the Hidden Wealth of Your Customers In his new book, The Hidden Wealth of Customers, Bill Lee, president of the Customer Strategy Group, explains how organizations can maximize their "return on relationship" with their "rock star" customers.
CRM June 2011 Carolyn Heller Baird	Social Media's Advocacy Paradox Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value.
Fast Company February 2002 Scott Bedbury	Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?
CRM November 2014 Maria Minsker	How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion.
CRM November 2013 Maria Minsker	Leverage the Human Brand Incorporate the surprising psychology behind customer choice and loyalty.
The Motley Fool March 1, 2007 Ryan Fuhrmann	Growth and Income From Limited Brands As it stands, Limited Brands has a number of brands with solid growth potential but is also able to generate substantial cash flow and benefit shareholders via dividend payments and stock buybacks.
CRM October 2012 Paul Greenberg	Customer Experience Finally...and Once Again It's fascinating to me that starting a little over a year ago, the concept of how to think about customer experience finally began to rear its lovely head.
BusinessWeek August 4, 2003 Gerry Khermouch	America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible.
CRM May 2015 Maria Minsker	Required Reading: Disrupting Digital Business Requires Right- and Left-Brain Thinking Digital Darwinism is unkind to those who wait.
CRM June 2015 Michael Vickers	Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
CRM March 2012 Kelly Liyakasa	Social CRM Off to a Strong Start 2012 could prove favorable for capital investments and growth in the social sphere.
Fast Company December 1, 2007 Alissa Walker	Inspired By ... Five brands cited by co-founder Young Lee as influences on Pinkberry.
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
CRM July 2010 Paul Rafferty	Putting the Pedal to the Metal with Sales A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future.
CRM August 1, 2005 Colin Beasty	Required Reading: A Closer Look at Sales and Marketing Alignment Here's an interview with Bob Schmonsees, author and 20-year CRM veteran. In Escaping the Black Hole, Schmonsees presents a new model that centers on two simple processes that tightly align marketing and sales organizations and drive increased customer focus.
CRM March 2003 Dick Lee	Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM.
HBS Working Knowledge September 20, 2004 Holt, Quelch, & Taylor	How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions.
CRM October 2014 Maria Minsker	Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in.
CRM October 19, 2012 Joshua March	The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM.
CRM April 10, 2015 Mike Hennessy	The Downside of Automated Responses Responsibility and strategy are key to using this growing technology.
The Motley Fool August 23, 2011 Reza Handley-Namavar	1 Secret to Finding Great Stocks What makes a lasting brand you can profit from?
CRM November 2014 Eric Barkin	Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology.
CRM January 2004 David Myron	The Customer-Centric Enterprise True CRM is creating an organization that revolves around its customers. But not just for customers' sake -- for the good of the company as well.
CRM December 9, 2015 Mark Smith	CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness.
CRM February 2, 2003 Jason Flynn	Hype-Free CRM Success The Blueprint for CRM Success, a new study, tries to cut through the smoke and mirrors to get to the truth of what it takes to implement an effective and profitable CRM solution.
The Motley Fool October 23, 2006 Alyce Lomax	VF Is for Victory? This consumer-brands distributor reports another nice quarter. Investors, it may be a tried-and-true performer, but it still expects low double-digit earnings growth on average over the next few years.
Fast Company August 2004 Linda Tischler	The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.
Search Engine Watch September 7, 2009 Erik Qualman	Social Media for B2B Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B.
The Motley Fool August 16, 2006 Ryan Fuhrmann	Sweet and Sour at Sara Lee Investors are still getting paid to wait as the company makes some changes and tries to grow.
CRM November 2011 Paul Greenberg	Social Everything Comes of Age Enterprise 2.0 and social CRM form the core of social business
CIO October 28, 2011 Jack Bergstrand	How CIOs Can Build a Better Brand Great brands result from robust business models, innovation and IT-enabled competitive advantage.
CRM December 1, 2005	Cendant Car Rental Group The firm's executive vice president of marketing talks about choosing a CRM consultancy, the importance of understanding how your company's brands are perceived in the marketplace and how attacking problems from multiple angles ensures long-term CRM success.
CRM January 2014 Sarah Sluis	Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods.
The Motley Fool June 30, 2005 Stephen D. Simpson	I'm Drinking Stars! Constellation Brands continues to get the job done nicely. While good stock performance has taken a lot of the cheapness out of these shares, good growers in good businesses don't just fall out of trees.
CRM August 17, 2012 Dan Schleifer	Extending the Definition of Social CRM Improving conversations should be a key element
CRM December 28, 2012 Justin Gray	Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key.
Fast Company March 2005 Linda Tischler	Andy Spade on Branding The visionary designer offers lessons from the world of fashion on how to brand your products -- and how to sell your brands.
The Motley Fool June 11, 2007 Nathan Parmelee	Outerwear Goes, Underwear Stays Limited Brands is cutting loose the brands that are dragging it down. And the company's 2.3% dividend yield also provides investors with a nice cushion while waiting for some of the uncertainty to clear.
CRM June 1, 2009 Marshall Lager	Sales and Social Media: No One's Social (Yet) Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
CRM March 1, 2005 David Myron	What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.
Food Processing July 2005 John Stanton	Market View: Build brands, don't kill them If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end. Here are four clues to see if that end is near.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.