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The Motley Fool January 17, 2012 Travis Hoium	What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others.
CRM March 2005	Congratulations, You Are at Par: The New Four Ps Here's an excerpt from Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! by Lior Arussy.
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
The Motley Fool March 9, 2006 Rich Duprey	Levi's Saggy Pants The iconic privately held denim maker's sales sag as much as 8% because of shrinking demand.
Fast Company December 1, 2007 Rob Walker	Just Say No There are some brands you won't touch. What's that all about?
Food Processing July 2011 Diane Toops	Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations.
BusinessWeek August 4, 2003 Gerry Khermouch	America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible.
HBS Working Knowledge September 20, 2004 Holt, Quelch, & Taylor	How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions.
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
BusinessWeek December 15, 2003 Wendy Zellner	Lessons From A Faded Levi Strauss It has one of the world's best-known brands, but it's not hip. And sales are dismal.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
The Motley Fool January 12, 2004 Selena Maranjian	Goodbyes to Levi's No more "Made in the USA" for Levi Strauss.
The Motley Fool November 6, 2007 Saibal Saha	The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy.
CRM May 2012 Judith Aquino	There's Value in the Simple Things Customers not only appreciate simplicity; they'll pay more for it too.
CRM February 2014 Maria Minsker	Building Brand Loyalty Turn your customers' passion into a long-lasting brand relationship.
CRM December 1, 2005	Cendant Car Rental Group The firm's executive vice president of marketing talks about choosing a CRM consultancy, the importance of understanding how your company's brands are perceived in the marketplace and how attacking problems from multiple angles ensures long-term CRM success.
CRM September 1, 2007 Woody Driggs	The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction.
CRM May 2015 Leonard Klie	The Customer Expectation -- Experience Gap Brand Keys' Customer Loyalty Engagement Index finds that many companies are unable to deliver on emotional values.
CIO July 23, 2009 Maryfran Johnson	Honoring Innovation The 2009 CIO 100 Awards honor technology innovation projects, delivering business value for today.
The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
Fast Company	Watch 128 years Of Coca-Cola's History In 2 Minutes We look at the pivotal moments in the history of one of the world's most instantly recognizable, and valuable, brands.
Entrepreneur June 2005 Gwen Moran	Lend a Brand How lesser-known brands help win retail customers' trust.
CIO December 23, 2008 Jarina D'Auria	Five Things Judy Estrin Has Learned About Closing the Innovation Gap In her book, Closing the Innovation Gap, former Cisco CTO Judy Estrin shares why CIOs and other leaders must nurture innovation to fend off global competition.
CRM April 12, 2012	Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI.
HBS Working Knowledge February 5, 2009 John Quelch	In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told.
AskMen.com Adam Fox	Levi's 501 Jeans It took a near economic apocalypse to make us open our eyes, but we're now ready to get reacquainted with the first (and arguably the best) name in denim: Levi Strauss. Where to start? The Levi's 501 jeans.
The Motley Fool June 30, 2005 Stephen D. Simpson	I'm Drinking Stars! Constellation Brands continues to get the job done nicely. While good stock performance has taken a lot of the cheapness out of these shares, good growers in good businesses don't just fall out of trees.
IndustryWeek June 23, 2010	Consider This -- Five Key Concepts for Sustainable Innovation Mastering these fundamentals can stimulate your innovation efforts and the global economy.
CIO July 31, 2015 Mary K. Pratt	Meet the 2015 CIO Hall of Fame inductees The five CIO Hall of Fame inductees for 2015 are accomplished IT executives who have used technology and leadership savvy to blaze new trails.
Home Theater March 3, 2008 Mark Fleischmann	Older TV Brands Trump New Guys At times over the last few years, the flat-panel revolution has appeared to erode the prestige of the best-known brands in television. However, last year saw a reversal of the trend, with the traditional brands back on top.
IndustryWeek September 1, 2005 Jill Jusko	Consumer Packaged Goods: Muscling In For manufacturers, private label brands turn retailers into both customer and competitor.
The Motley Fool March 1, 2007 Ryan Fuhrmann	Growth and Income From Limited Brands As it stands, Limited Brands has a number of brands with solid growth potential but is also able to generate substantial cash flow and benefit shareholders via dividend payments and stock buybacks.
IndustryWeek January 1, 2009 Jill Jusko	Myths of Innovation A new report by Accenture and The Manufacturing Institute aims to help manufacturers find that right road to innovation, offering paths to explore as well as summarizing the current state of innovation.
Entrepreneur November 2006 April Y. Pennington	The New CIO Executives specializing in innovation.
Fast Company November 2002 Fara Warner	Levi's Fashions a New Strategy A dynamic new team looks to stamp innovation on an old brand.
CRM January 2014 Sarah Sluis	Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods.
The Motley Fool October 26, 2010 Matt Koppenheffer	A U.S. Collapse? Don't Make Me Laugh Despite a lot of scary talk, the U.S. is alive and well.
The Motley Fool June 8, 2007 Ryan Fuhrmann	Fool on the Street: Fortune's Mixed Bag of Brands Fortune Brands has a business model with 44% of profits dependent on the struggling home improvement industry. But it is a growing player in the highly profitable spirits and wine segment of the alcohol industry. Investors, take note.
Food Processing July 2005 John Stanton	Market View: Build brands, don't kill them If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end. Here are four clues to see if that end is near.
CRM March 2015 Maria Minsker	Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off.
The Motley Fool January 5, 2012 Isaac Pino	Building a Global Brand The most valuable brands in the world stem from truly exceptional products.
Food Processing August 2012 Diane Toops	The Private World of Private Label Food Brands Will the category's 'quality copy-cat' reputation hold up after the recession?
Bank Systems & Technology March 29, 2006 Katherine Burger	You're Wearing That? Innovation is not just about new products and services, but also encompasses business model innovation, process innovation, culture innovation and management system innovation.
CIO July 16, 2010 Maryfran Johnson	CIO 100 Award Winners Generate Business Ideas With Lasting Impact From PNC Financial Services Group to Proctor & Gamble, this year's CIO 100 winners have developed innovative ideas that pay long-term dividends.
The Motley Fool September 27, 2005 Selena Maranjian	Top Brands You're Humming American Brandstand has tracked all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. How might an investor view this kind of information?
The Motley Fool April 24, 2009 Alyce Lomax	A Yummy Yum! Brands? Investors' eyes may be bigger than their stomachs on this stock.
PHONE+ Vivian Hairston Blade	5 Myths Every Business Must Avoid to Survive the Recovery Five common myths that keep businesses preoccupied with short-term results at the cost of long-term planning and customer retention strategies.
CRM November 16, 2012 Mayur Anadkat	Mobile Application Success Strategies A pretty app is nice, but the key is giving customers a reason to come back. Brands should be creating apps with the intention that they will continually evolve and provide functional use to consumers.
AskMen.com Duke Sigulinski	Sneaker Brands: The New And The Classic As men, we have always loved sneakers.
CRM April 2014 Maria Minsker	Demystifying the Brand Building Process The seven simple principles every company needs to know.