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The Motley Fool
February 25, 2009
Alyce Lomax |
Luxury's Freefall The lap of luxury just got really uncomfortable.   |
InternetNews
February 11, 2004
Janis Mara |
UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says. |
Search Engine Watch
July 25, 2008
Frank Watson |
Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms. |
Search Engine Watch
August 18, 2004
Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
BusinessWeek
April 29, 2010
Cotten Timberlake |
For Luxury Goods, the Recession Is History Luxury chains including Barneys New York and Saks are selling costlier goods, scaling back discounts and promotions they offered to attract shoppers during the recession. |
CRM
March 23, 2012
Wil Merritt |
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. |
Entrepreneur
January 2010
Jason Ankeny |
Mobile Mad Men For small business marketers, the mobile advertising equation is beginning to add up. |
Search Engine Watch
October 29, 2003
Grant Crowell |
Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
Registered Rep.
June 1, 2008
John Churchill |
Renting Richness Keeping up appearances can be expensive, even for the rich. |
Entrepreneur
August 2007
Melissa Campanelli |
Luxury Goods Shine Online As shoppers get bolder, it's the perfect time to sell the finer things online. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
The Motley Fool
May 8, 2006
Alyce Lomax |
TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
Fast Company
January 2006
Linda Tischler |
The Little Red Book of Branding While most Chinese companies have yet to gain global visibility, within the People's Republic, homegrown brands are becoming a source of pride and a badge of the country's emerging self-confidence. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
BusinessWeek
February 21, 2005
Ben Elgin |
Keywords For Ad Buyers: Pay Up It's costing more and more to link Net ads to popular search terms. |
InternetNews
November 13, 2009 |
Microsoft Wants to Sell Windows Themes as Ads Microsoft officials said Friday they will experiment with selling marketers the right to place ads in Windows 7 themes on users' desktops. |
The Motley Fool
June 2, 2011
Nate Weisshaar |
Take From the Rich, Give to You Luxury brands have been putting up impressive growth -- most of it in Asia. |
The Motley Fool
November 3, 2009
Jennifer Schonberger |
View From the Inside: Is the Luxury Sector Recovering? Executives from Saks, Coach, and Tom Ford International discuss their outlook on luxury. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
HBS Working Knowledge
April 18, 2005
Julie Jette |
Selling Luxury to Everyone Few retailing segments have been as hot in the past several years as luxury goods. Even as middle-priced stores have struggled, luxury goods and luxury brands have, in many cases, outperformed the rest of retail. How? |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
Search Engine Watch
June 9, 2010
Alex Cohen |
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business. |
Search Engine Watch
October 7, 2004
Catherine Seda |
Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
March 21, 2007
Nicholas Carlson |
The Rich Find Comfort in Broadband A new study shows the broadband is the domain of the wealthy. |
The Motley Fool
January 8, 2010
Jim Royal |
Luxury Retailers, Meet the New Money Think of these online stores as the Amazon.com of elegance. |
InternetNews
September 25, 2006
Michael Hickins |
Microsoft Makes Unified Ad Pitch Microsoft is combining its global advertising products and services into a unified offering called Microsoft Digital Advertising Solutions. |
The Motley Fool
October 19, 2009
Alyce Lomax |
Return of the Bling? New data suggests that consumers are regaining their lust for luxury. |
The Motley Fool
June 12, 2009
Alyce Lomax |
Is This The Death of Luxury? A changed consumer mind-set may make luxury brands obsolete. |
CRM
July 1, 2007
Lior Arussy |
Ain't It Rich? The new competitive differentiation for luxe retailers will be about behaviors and solutions that are customer - not product - centric. |
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert |
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. |
The Motley Fool
April 7, 2011
Chris Hill |
China's Latest Business Crackdown On today's podcast: China's government has banned outdoor ads that promote a lavish lifestyle; what does this mean for luxury brands like Coach and Tiffany?... Google is working on a plan to overhaul YouTube... more... |
Food Processing
July 2005
John Stanton |
Market View: Build brands, don't kill them If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end. Here are four clues to see if that end is near. |
Search Engine Watch
August 13, 2008
Kevin Ryan |
Search Ad Tools Help Manage Complexity Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. |
The Motley Fool
November 9, 2005
Nathan Parmelee |
Destination: Limited Brands The company is counting on a number of new brands to drive future growth. There is a very good business here, with a history of delivering value to shareholders through capital gains and dividends. |
The Motley Fool
September 6, 2007
Lawrence A. Rothman |
Nordstrom: Still in the Lap of Luxury The high-end retailer continues to perform better than its lower-end peers. With a trailing P/E of 17, investors would be well advised to jump on the bandwagon before everyone else realizes this is a chance to get luxury at a bargain. |
| Fast Company |
Watch 128 years Of Coca-Cola's History In 2 Minutes We look at the pivotal moments in the history of one of the world's most instantly recognizable, and valuable, brands. |
Reason
March 2008
Kerry Howley |
Vuitton Values The delicate balancing act of luxury for the masses. |
The Motley Fool
November 22, 2011
Jacob Roche |
Should You Add These Luxury Retailers to Your Wish List? Spoiler: They aren't necessarily the gift that keeps on giving. |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
Search Engine Watch
June 27, 2008
Gregg Stewart |
Creative Messaging in a Direct Response World Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? |
Search Engine Watch
May 7, 2008
Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
InternetNews
January 7, 2004
Janis Mara |
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. |
InternetNews
July 26, 2007
Nicholas Carlson |
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses. |
The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note. |
HBS Working Knowledge
August 16, 2004
Julia Hanna |
Luxury Isn't What It Used to Be The $60 billion global luxury goods market's most recognizable brands---Thomas Pink, Steuben, Godiva, among them---are refreshing products and creating lower-priced lines. |
The Motley Fool
October 13, 2005
Alyce Lomax |
And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers? |
