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HBS Working Knowledge
March 18, 2009
John Quelch |
Marketing After the Recession The author discusses why marketers must start planning today to reach consumers after the recession.   |
Food Processing
July 2005
John Stanton |
Market View: Build brands, don't kill them If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end. Here are four clues to see if that end is near. |
Food Processing
June 2009
Diane Toops |
What's Happened to the American Dream? Shoppers are changing behaviors to adapt to the unstable economy, and the new habits they intend to continue even if the economy improves. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Entrepreneur
September 2008
Kim T. Gordon |
Turn It Around When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message. |
InternetNews
March 18, 2008 |
Google Digs In For Economic Slide Advertising deals in place, Google is ready to ride out economic downturn. |
Entrepreneur
January 2010
Jason Ankeny |
Mobile Mad Men For small business marketers, the mobile advertising equation is beginning to add up. |
Global Services
August 28, 2008
Namita Goel |
Over 100,000 Jobs Cut in July '08 All major industries have seen an increase in jobs cut as compared to the last year. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool
March 24, 2008
Kristin Graham |
4 Key Recession Indicators Learn to spot a recession before it hits your portfolio. |
The Motley Fool
March 24, 2008
Brian Richards |
Roundtable: Look for These Stocks in a Recession What's an investor to do in a downturn? Some analysts give their suggestions. |
The Motley Fool
November 18, 2008
Dan Caplinger |
These Stocks Are Still Growing The answer to America's economic troubles lies in the success of small companies. Consider the advantages that small-cap stocks have going for them. |
HBS Working Knowledge
May 26, 2009
John Quelch |
Improving Market Research in a Recession The degree of uncertainty in business and consumer markets has soared and CMOs must make every remaining market research dollar count. |
HBS Working Knowledge
June 16, 2008
John Quelch |
Seven Tips for Managing Price Increases Tips on how marketers can cope with inflation and consumer sticker shock. |
HBS Working Knowledge
May 31, 2004
Manda Salls |
The Strategic Role of Marketing In the book Marketing as Strategy, London Business School's Nirmalya Kumar argues that marketing must help drive organizational change. |
| Knowledge@Wharton |
How the Recession Has Changed the Advertising and Marketing Industries What implications do these changes have for firms in the marketing and advertising business and for their clients? |
Inc.
June 2005
Darren Dahl |
How to Cope If the Economy Double Dips There's talk about the possibility of a double dip recession, in which two downturns sandwich a brief recovery. Here are recommendations on what your business should do if that happens. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
Inc.
December 1, 2002
Elaine Appleton Grant |
Growing Nervous For Inc 500 CEOs, the bottom line is growing -- but so is the anxiety. How long can successful companies fight a troubled economy? |
BusinessWeek
September 17, 2009
Burt Helm |
Turmoil in the Rankings As consumers rethink their priorities, companies struggle to revamp their marketing. Here's who's coming out ahead. |
The Motley Fool
February 1, 2005
Richard Gibbons |
The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage. |
Food Processing
July 2011
Diane Toops |
Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations. |
HBS Working Knowledge
May 4, 2009
John Quelch |
What's Next for the Big Financial Brands Turmoil and distrust in the financial services sector is an open invitation to non-financial companies to exploit the brand vacuum created by the demise of the likes of Merrill Lynch and the Royal Bank of Scotland. |
Commercial Investment Real Estate
Jul/Aug 2008
Anthony M. Graziano |
Making Sense of the Market Investors who know where to look can find opportunities. |
The Motley Fool
December 31, 2008
James Brumley |
3 Obscure and Undervalued Stocks for 2009 Technology distributors have a business model that shields them from the hurt of a recession. |
The Motley Fool
September 20, 2006
Alyce Lomax |
A Downer at Dow Jones The newspaper concern warns about its third-quarter earnings. Investors, take note. |
Global Services
September 23, 2008
Namita Goel |
Demand Downturn: Top Reason for Jobs Cut in Aug. Year-to-date category market conditions also topping the chart even though August witnessed slightly better market condition. |
Global Services
May 28, 2008
Imrana Khan |
Number of Layoffs in the U.S. Touches a 19-Month High Interestingly, the ever-blamed outsourcing became the reason for only 3,576 job cuts in the country. Market conditions, business closing, cost cutting, restructuring, demand downturn and bankruptcy were the major reasons of job cuts in April 2008. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
The Motley Fool
May 17, 2010
Mike Pienciak |
Consumers Abandon Brands. Will Blue Chips Suffer? Brand loyalty declines even as consumer confidence rises. |
Search Engine Watch
May 6, 2009
Kevin Ryan |
Luxury Brand Survival Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
The Motley Fool
July 11, 2007
Selena Maranjian |
Bring On the Recession! If you're at a point in your life where you're regularly generating new money to invest, a slumping stock market simply means that more stocks are on sale. What could be better? |
The Motley Fool
June 8, 2009
Mike Pienciak |
How to Invest in Consumers Now Changing buying habits spell opportunity. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
Search Engine Watch
July 31, 2009
Joshua Palau |
What Can the Recession Teach Us? This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. |
IndustryWeek
July 21, 2010 |
Offshoring May Have Extended the Recession Companies with far-flung supply chains tended to react slower to the global recession. |
The Motley Fool
June 30, 2010
Dan Caplinger |
These Stocks Don't Deserve to Get Slammed If you can find stocks that don't actually deserve to see price drops, then market swoons can spell opportunity. |
Inc.
February 2007
Stephanie Clifford |
Do the Math Ultimately, the bottom line is the bottom line. |
CFO
March 1, 2010
Russ Banham |
The Shape of Things to Come L, V, or W? Perhaps a check mark, or something with a wiggly tail? Top economists debate what the recovery will look like. |
Commercial Investment Real Estate
Jan/Feb 2009
Kenneth P. Riggs |
Crossing the Divide The market forecast for commercial real estate in 2009 is perhaps one of the most difficult ever to pin down. |
CRM
July 1, 2009
Lior Arussy |
The Post-Recession Customer From now on, consumers will be saddled with residual uncertainty. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
The Motley Fool
December 19, 2009
Jordan DiPietro |
3 Stocks to Battle a Double-Dip Recession Dividend-paying stocks like Chevron, Yum! Brands, and 3M, may be the safest investment in this case. |
IndustryWeek
September 1, 2005
Jill Jusko |
Consumer Packaged Goods: Muscling In For manufacturers, private label brands turn retailers into both customer and competitor. |
The Motley Fool
September 4, 2009
Dan Caplinger |
How to Prepare for the Next Market Crash Don't panic. Be ready to buy. |
BusinessWeek
September 18, 2008
Burt Helm |
Best Global Brands Gutsy marketers spend into the teeth of a recession. |
