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Search Engine Watch
October 29, 2008
Kevin Ryan |
Search Trademark Hobby Kit Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel?   |
Information Today
October 2005
David Mirchin |
Google Wins U.S. Keyword Case Can Google or other search engines sell keywords registered as trademarks? |
Pharmaceutical Executive
November 1, 2006
Cook & Witten |
Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors. |
InternetNews
August 18, 2005
Susan Kuchinskas |
Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement. |
Search Engine Watch
October 17, 2007
Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike. |
Search Engine Watch
May 19, 2004
Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
The Motley Fool
July 13, 2007
Rick Aristotle Munarriz |
Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility. |
CIO
January 15, 2006
Juan Carlos Perez |
Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study. |
Search Engine Watch
October 4, 2007
Grant Crowell |
Search and the Law: Attorney Deborah Wilcox Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. |
Inc.
March 2005
Lora Kolodny |
Does Google Enable Trademark Infringement? Are the Google lads up to no good? Lawsuits that charge search engines with trademark infringement could upend online advertising... |
InternetNews
April 26, 2004
Susan Kuchinskas |
Amid Googlemania, Another Trademark Suit AXA, an international insurance and asset management company, is suing Google for trademark infringement in a French court. The suit arises from the search provider's AdWords pay-per-click advertising service that lets marketers pay to have their ads show up when someone searches for a specific term. |
Search Engine Watch
September 8, 2004
Greg Jarboe |
Trademark vs. Search: Do you Soo...gle? Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? How will it impact the search community? A mock court of trademark experts weighs in with their verdict. |
Search Engine Watch
October 20, 2005
Grant Crowell |
Copyrights, Trademarks and Search Engines Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
The Motley Fool
August 20, 2007
Rick Aristotle Munarriz |
Is Google Un-American? Google and American Airlines parent AMR get into a war of words. Keywords, that is. This may seem like little more than a passing story, but there are serious implications here for the search industry. |
Search Engine Watch
July 25, 2008
Frank Watson |
Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms. |
The Motley Fool
February 7, 2005
Seth Jayson |
French Fry Google French grousing about trademark infringement by search companies may put a cramp in revenues. Should investors be worried? |
InternetNews
September 4, 2007
Nicholas Carlson |
Google To Pay Nothing in Keyword 'Sucker's Bet' Google will not pay American Blind & Wallpaper Factory any fee after settling a suit over its Adwords trademark policy. |
Search Engine Watch
April 8, 2009
Kevin Ryan |
Trademark: The Next Generation Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. |
InternetNews
August 17, 2007
Nicholas Carlson |
Skies Aren't So Friendly For Google American Airlines sues Google to get the company to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
July 28, 2004
Susan Kuchinskas |
Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture. |
InternetNews
August 26, 2005
Susan Kuchinskas |
A Perfect Storm of Infringement Adult publisher Perfect 10 is calling Google a massive infringer of copyright as part of a lawsuit. The case rests largely on the court's interpretation of fair use, but there are several additional legal wrinkles. |
The Motley Fool
September 9, 2005
Tom Taulli |
Google's Left Searching for Answers Advertising is the core of Google's business. And it staved yet another attack -- this time from GEICO. While we may never know who got the better of the closed settlement, investors should have serious concerns about the sustainability of Google's business model. |
InternetNews
March 9, 2006
Clint Boulton |
Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
The Motley Fool
May 19, 2004
Matt Logan |
Google's Searching for Trouble Geico is suing Google and Overture, alleging trademark infringement. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews
March 31, 2005
Susan Kuchinskas |
Google Takes Hit in U.S. Trademark Case Court ruling means American Blind & Wallpaper Factory trademark suit over keyword-based ads can proceed. |
InternetNews
August 23, 2006
Ed Sutherland |
Microsoft Sues Cybersquatters Microsoft filed three lawsuits today against cybersquatters it claims are looking to profit from the software giant's trademarks and the growth of online advertising. |
Search Engine Watch
July 23, 2008
Kevin Ryan |
The Japanese Search, Why Don't We? Should search be turning Japanese? The author really thinks so. |
Search Engine Watch
May 28, 2008
Kevin Ryan |
Forget Competition, the Search Wars are Over Advertisers love competition because costs will be driven down. In the single search environment that already exists in many countries around the world, search advertising costs are set by one entity. Maybe we shouldn't count the key competitors out just yet. |
InternetNews
July 28, 2006
Clint Boulton |
Green Lights For Google's Click Fraud Settlement Advertisers claimed the search engine power defrauded them. Did Google get off easy? |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
Search Engine Watch
October 18, 2007
Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others. |
Search Engine Watch
April 15, 2004
Jeffrey Rohrs |
Google Drops Restrictions on AdWords; Amazon's A9 Launches Google has unveiled new AdWords policy disclaiming any responsibility to monitor or restrict keywords for ads served within the U.S. and Canada... Amazon.com's separately branded and operated subsidiary has launched a beta version of its web search site... |
Search Engine Watch
April 29, 2004
Danny Sullivan |
Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information. |
Search Engine Watch
December 29, 2005
Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
Search Engine Watch
December 22, 2003
Elizabeth Osmeloski |
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Search Engine Watch
May 29, 2008
Erik Qualman |
Microsoft Search CashBack: Stealing from Google? Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google. |
InternetNews
April 3, 2008 |
Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm. |
InternetNews
June 21, 2007
Nicholas Carlson |
Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days. |
The Motley Fool
July 18, 2008
Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
InternetNews
May 23, 2006
Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
