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HBS Working Knowledge
March 22, 2004
Manda Salls |
Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.   |
The Motley Fool
April 9, 2007
Mary Dalrymple |
Loyalty and Its Rewards Make the most of retailer and travel loyalty programs. |
HBS Working Knowledge
July 25, 2011
Maggie Starvish |
Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops. |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
CRM
October 9, 2015
Leonard Klie |
Linkable Networks Launches Shopper Attribution Platform Shopper Attribution helps retailers measure in-store sales driven by digital and social media. |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
InsideFlyer
September 2011 |
Shopping for Miles Here's a look at the benefits of mileage mall shopping, the downsides to online shopping and some of the ways you can maximize your earnings from online purchases. |
InsideFlyer
October 2004 |
Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason. |
CRM
January 1, 2006
Lior Arussy |
Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value. |
Bank Technology News
July 2008
Glen Fest |
Retailers Picking up Tab to Share in Rewards North American cardholders have begun to express frustration with carrying a wallet full of various reward and shopper cards. |
InsideFlyer
July 2010 |
Loyalty Traveler How long can major chains like Hilton, Starwood, Best Western, Marriott and Carlson offer guests deals like two, three, or four stays to earn a free night at any or most hotels in the chain? |
CRM
February 1, 2007
Evans et al. |
Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions. |
CIO
June 9, 2009
Jarina D'Auria |
Customer Loyalty Program Goes Beyond Discounts and Coupons Grocery chain Haggen encourages customer loyalty by giving shoppers cash back to use for future purchases. |
InsideFlyer
July 2011 |
Inside Information We speak with travel executives for our annual interview issue. |
| Knowledge@Wharton |
Cherry Picking: The Weapon of Choice for Price-conscious Consumers Do cherry pickers -- those consumers who are extremely sensitive to price and go from store to store to pick the best-priced items and leave the rest -- really save a lot of money? A new study finds that they do, and it's enough to justify the extra time and effort. |
CRM
June 2014
Sarah Sluis |
Airline Loyalty Programs in Flux Consumers and airlines rethink their commitments to each other. |
InsideFlyer
July 2010 |
Cover Story We speak with ezRez, Cathay Pacific, GHA Discovery, Hyatt Gold Passport and Stash Hotel Rewards about their programs for travelers. |
Entrepreneur
August 2003
Kim T. Gordon |
Sweet Rewards Win over your existing patrons with a customer loyalty program, and watch sales reach new heights. |
Bank Systems & Technology
June 26, 2006
Nancy Feig |
Put It on Debit, Man A new alliance between two payment giants aims to accelerate the use of branded debit cards at merchants across the country. |
InternetNews
December 6, 2005
Jim Wagner |
Online Shoppers Buying it All Online shopping got off to a quick start this holiday season, with e-tailers reporting a consumer spending increase of 24 percent over last holiday season, according to a survey. |
InsideFlyer
January 2015 |
7 Frequent Flyer Myths Debunked To explore frequent travel myths versus facts, we asked BoardingArea and Prior2Boarding bloggers to share their expertise and added a bit of our own expertise. |
InsideFlyer
April 2014 |
Frequent Flyer Fickleness Just as Web patrons are prone to bounce from one website to another, so do a growing number of frequent flyer program members switch from one program to another. |
InsideFlyer
July 2012 |
Loyalty Traveler The system of annual hotel award category reassignment based on hotel popularity and average daily rates is one I favor over the revenue-based redemption models currently used by a few hotel loyalty programs. |
The Motley Fool
October 11, 2005
Rick Aristotle Munarriz |
Loyalty Pays at Best Buy The consumer electronics giant is making its customer rewards program a bit more rewarding. What does Best Buy get out of this? Information, of course. |
HBS Working Knowledge
October 10, 2011
Lal & Alvarez |
Retailing Revolution: Category Killers on the Brink Big-box retailers that are slow to see the tsunami wave of online competition on the horizon stand to be swept away. |
CRM
July 2011
Brittany Farb |
Smartphone Shopping Sprees on the Rise Half of Americans use their mobile devices to make purchases, study shows. |
CRM
February 25, 2011
Leonard Klie |
Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program. |
InsideFlyer
September 2014 |
InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months. |
InsideFlyer
January 2011 |
Loyalty Traveler-Confessions of a Former 'Mile'ionaire Major hotel brands are rapidly growing with the travel industry recovery. Hopefully hotel competition will continue to benefit the frequent guest in 2011 with real loyalty program enhancements and high value promotions. |
CRM
April 11, 2014
Anurag Kapoor |
Data-Driven Marketing Efforts Open New Doors A changing landscape calls for a shift in marketing strategies for retailers. |
Search Engine Watch
November 12, 2010
Dan Yomtobian |
Keep the Holiday Gifts in Their Carts With Remarketing Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment rates for online shoppers. |
CRM
March 1, 2005
Jason Compton |
What Price Loyalty? Giveaways can buy transactions, but not necessarily commitment. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
InsideFlyer
May 2009 |
Frequent Flyer Survey 2009 Loylogic, a reward services provider for loyalty programs, has released the results of a survey conducted during the recent Freddie Awards voting process. Here are the questions and the results. |
CRM
September 1, 2007
Woody Driggs |
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. |
InsideFlyer
April 2009 |
Hotel Value for Frequent Guests You're going to love what this columnist has to say about hotel loyalty programs. |
InsideFlyer
October 2013 |
60 Seconds with Christopher Barnard, President of Points Launched in 2000, Points.com is an online loyalty wallet that allows loyalty program members to track, trade, exchange and redeem their points, miles and awards from many of the world's loyalty programs. |
InternetNews
June 1, 2007
Stuart J. Johnston |
Web Retail All About Customer Experience Survey shows price doesn't count as much as a good experience with online customers. |
The Motley Fool
October 8, 2004
Steven Mallas |
Circuit City Gets Carded The electronics retailer enters the co-branded credit card arena with JPMorgan Chase. |
CRM
August 2013
Kelly Liyakasa |
How to Beat Showrooming Retailers don't have to feel powerless against the Internet. For traditional brands to succeed in the race against online mega-shops such as Amazon, the more seamless the experience between online and in-store buying, the better. |
CRM
October 18, 2010
Carsten Thoma |
5 Steps to Personalized Customer Contact How to tailor online customer experience to boost loyalty and drive revenue. |
CRM
June 2014
Maria Minsker |
Is Overcouponing Hurting Your Business? Marketers need to take back control over brands' coupon strategies. |
AskMen.com
Michael Estrin |
12 Ways To Maximize The Way You Earn Miles & Rewards You've probably already joined 'miles and rewards clubs' with more than a few airlines. But just being a member isn't enough. Here are some tips to help you get the most out of those clubs. |
InsideFlyer
May 2011 |
Loyalty Traveler Several major loyalty programs such as Club Carlson and Expedia Rewards have relaunched. |
InsideFlyer
July 2012 |
Travel Talk Interview with airBaltic, Capital One, Mommy Points and Wyndham. |
CRM
November 23, 2015
Sam Del Rowe |
Online Shopping to Increase Over Thanksgiving Weekend, Deloitte Says Black Friday will see a rise in cyber-shopping as the retailer advisory firm predicts more money spent -- and more of it online -- this year. |
CRM
March 2006
Colin Beasty |
Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web. |
Food Processing
January 2012
Diane Toops |
For Downturn Shoppers Home Is Where The Best Deals Are The ongoing economic downturn has spawned a new breed of consumer: downturn shoppers, who are adjusting their food and beverage-related behaviors in an effort to save money. |
