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HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.   |
HBS Working Knowledge
July 25, 2011
Maggie Starvish |
Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops. |
HBS Working Knowledge
March 22, 2004
Manda Salls |
Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right. |
CRM
January 6, 2012
Marc Caltabiano |
Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice. |
CRM
August 2013
Kelly Liyakasa |
How to Beat Showrooming Retailers don't have to feel powerless against the Internet. For traditional brands to succeed in the race against online mega-shops such as Amazon, the more seamless the experience between online and in-store buying, the better. |
CRM
June 2014
Maria Minsker |
Is Overcouponing Hurting Your Business? Marketers need to take back control over brands' coupon strategies. |
CRM
March 2006
Colin Beasty |
Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web. |
CRM
February 1, 2007
Evans et al. |
Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions. |
CIO
February 13, 2012
Mark Rowh |
Mobile Coupons Light Up With New Smartphone Technology Industry giant Procter & Gamble hopes to revolutionize the coupon industry with technology that allows retailers' existing bar-code scanners to read the coupon code on customer smartphones. |
Entrepreneur
April 2006
Gwen Moran |
Come Back Soon Before they leave, give shoppers a reason to return -- with date-sensitive coupons at the point of purchase. |
The Motley Fool
April 9, 2007
Mary Dalrymple |
Loyalty and Its Rewards Make the most of retailer and travel loyalty programs. |
CRM
April 2012
Kelly Liyakasa |
Keeping the "Retail" in Retail Stores Will Smith, CEO of Euclid Elements, may share his moniker with the Hollywood star, but he is also making headway in the retail industry by delivering digital analytics to the standard brick-and-mortar store. |
CRM
September 2012
Judith Aquino |
Tread Cautiously with Personalization Retailers can look at customers' locations, past purchases, and even their computer brand to customize content. |
InternetNews
December 16, 2003
Susan Kuchinskas |
E-Tailers Send Shoppers Back to the Mall As retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores. |
CRM
November 2012
Kelly Liyakasa |
Connecting Retail and E-tail More retailers are combining CRM data, social media, and personalization to improve the customer experience. |
CRM
December 12, 2014
James Keller |
Use Personalization to Convert Online Sales Emulate the in-store experience with e-commerce tools. |
The Motley Fool
November 25, 2008
Dayana Yochim |
How to Win at Holiday Markdown Madness Seven ways to make sure you're really getting the best deal online. |
CRM
September 2013
Eric Barkin |
Retailers' Next Biggest Threat In a showrooming world, more foot traffic does not equal more business. |
CRM
March 30, 2012
Harris et al. |
Preparing for a New Price Paradigm Multiple channels transfer pricing decisions from retailers' to consumers' hands. |
InternetNews
August 12, 2009 |
Yahoo Joins Digital Coupon Craze Yahoo is the latest company betting that online bargain hunting is a trend ready to take off as it unwraps new Deals site. |
The Motley Fool
August 10, 2010
Selena Maranjian |
Credit Cards' Crunch Is Retailers' Relief How limits on card-swipe fees could affect your investments. |
Global Services
August 30, 2007
Sufia Tippoo |
Retail IT While larger retailers such as Target and Tesco have set up captive IT centers, others such as Carrefour, JC Penny, Marks & Spencers, Office Depot and Selfridges have been in the outsourcing mode to third-party service providers. |
BusinessWeek
January 12, 2004
Gerry Khermouch |
This Holiday Season, Shoppers Blinked Unlike last year, retailers held prices firm. It looks as though their strategy paid off. |
Entrepreneur
December 2003
Catherine Seda |
What a Deal! Attract customers with online coupons. |
Entrepreneur
November 2005
Gwen Moran |
Listen and Learn Wonder what your retail customers really want? Just ask them. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
AskMen.com
Brandon Dyce |
4 Steps: Coupon Shopping Coupon shopping can be easy, fun and very economical; you just have to understand a few basic strategies for using them hassle-free and to their full effect. |
The Motley Fool
December 9, 2005
Rick Aristotle Munarriz |
Do Retailers Finally Get It? Traditional retailers have stopped fearing the Internet and are finally utilizing it appropriately. |
The Motley Fool
December 17, 2008
Kristin Graham |
Playing the Retail Sector in 2009 These may be the best places to invest in retail for the coming year. |
