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HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.   |
HBS Working Knowledge
March 22, 2004
Manda Salls |
Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right. |
CRM
October 9, 2015
Leonard Klie |
Linkable Networks Launches Shopper Attribution Platform Shopper Attribution helps retailers measure in-store sales driven by digital and social media. |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
The Motley Fool
April 9, 2007
Mary Dalrymple |
Loyalty and Its Rewards Make the most of retailer and travel loyalty programs. |
CRM
February 25, 2011
Leonard Klie |
Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program. |
CRM
February 1, 2007
Evans et al. |
Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions. |
InsideFlyer
October 2004 |
Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
Bank Systems & Technology
June 26, 2006
Nancy Feig |
Put It on Debit, Man A new alliance between two payment giants aims to accelerate the use of branded debit cards at merchants across the country. |
Bank Technology News
July 2008
Glen Fest |
Retailers Picking up Tab to Share in Rewards North American cardholders have begun to express frustration with carrying a wallet full of various reward and shopper cards. |
Entrepreneur
August 2003
Kim T. Gordon |
Sweet Rewards Win over your existing patrons with a customer loyalty program, and watch sales reach new heights. |
CRM
May 2011
Koa Beck |
Can Mobile Apps Save Customer Loyalty Programs? Most consumers are not active users, study shows, but easing access may spur participation. |
CRM
January 2015
Leonard Klie |
Apple Launches Apple Pay Many retailers aren't buying into the newest mobile wallet solution. |
The Motley Fool
October 8, 2004
Steven Mallas |
Circuit City Gets Carded The electronics retailer enters the co-branded credit card arena with JPMorgan Chase. |
CRM
May 11, 2011 |
Better Customer Experience Leads to Millions in Additional Revenue A new survey from the Temkin Group reveals a significant correlation between customer experience, customer loyalty, and increased revenue. |
CRM
April 11, 2014
Anurag Kapoor |
Data-Driven Marketing Efforts Open New Doors A changing landscape calls for a shift in marketing strategies for retailers. |
CRM
March 2006
Colin Beasty |
Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web. |
CRM
January 1, 2006
Lior Arussy |
Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value. |
CRM
August 2013
Kelly Liyakasa |
How to Beat Showrooming Retailers don't have to feel powerless against the Internet. For traditional brands to succeed in the race against online mega-shops such as Amazon, the more seamless the experience between online and in-store buying, the better. |
CRM
May 2014
Sarah Sluis |
Retailers Bring the Digital Experience In-Store Using smartphones, tablets, and creative displays, retailers can give consumers the best of both worlds. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
InsideFlyer
September 2014 |
InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months. |
U.S. Banker
March 2008
Anthony Malakian |
Would Rewards Help Your Client Feel Better? Bank-marketing firms are trying to spin an upside message, using various rewards programs to rebuild tarnished customer relations. |
HBS Working Knowledge
October 10, 2011
Lal & Alvarez |
Retailing Revolution: Category Killers on the Brink Big-box retailers that are slow to see the tsunami wave of online competition on the horizon stand to be swept away. |
CRM
October 2011
Brittany Farb |
The (Old) Rules Do Not Apply Traditional standards of database marketing will be retailers' downfall |
The Motley Fool
May 21, 2004
Alyce Lomax |
Nordstrom's Not Nodding Off The luxury retailer reports some hyperactive earnings. |
The Motley Fool
November 24, 2008
Dayana Yochim |
Serve the Customer and Sales Will Come Customer service can go along way in helping retailers survive this brutal holiday season. |
HBS Working Knowledge
March 17, 2015
Sean Silverthorne |
What Happened to My Shopping Mall? In the third and final part of our interview with authors Rajiv Lal and Jose B. Alvarez, they discuss what the future of storefront retailing looks like and how its transformation will also change the economy and society. |
The Motley Fool
October 11, 2005
Rick Aristotle Munarriz |
Loyalty Pays at Best Buy The consumer electronics giant is making its customer rewards program a bit more rewarding. What does Best Buy get out of this? Information, of course. |
CRM
April 2012
Kelly Liyakasa |
Keeping the "Retail" in Retail Stores Will Smith, CEO of Euclid Elements, may share his moniker with the Hollywood star, but he is also making headway in the retail industry by delivering digital analytics to the standard brick-and-mortar store. |
HBS Working Knowledge
March 10, 2015
Sean Silverthorne |
The Surprising Winners and Losers in the Retail Revolution The growth of ecommerce is creating new leaders in retail while putting many famous brands at risk. Here is part two of our series on the new book, Retail Revolution. |
CRM
April 2013
Kelly Liyakasa |
Adoption Problems Plague Digital Wallets Retailers must overcome security, awareness, and integration issues. |
HBS Working Knowledge
March 2, 2015
Sean Silverthorne |
Retail Reaches a Tipping Point -- Which Stores Will Survive? The new book Retail Revolution: Will Your Brick and Mortar Store Survive? argues that ecommerce is about to deal severe blows to many familiar store-based brands -- even including Walmart. |
CRM
October 18, 2010
Carsten Thoma |
5 Steps to Personalized Customer Contact How to tailor online customer experience to boost loyalty and drive revenue. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
The Motley Fool
April 14, 2009
Dayana Yochim |
Make the Most of Frequent Flier Miles Tips from a seasoned traveler on making your miles take you further. |
CRM
August 9, 2013 |
Consumers Like Mobile Apps, Location-Based Services A YP study finds that consumers by and large have come to accept mobile apps that access their locations. |
U.S. Banker
February 2011
Glen Fest |
Thanks Anyway Relationship-based loyalty programs gained little traction as banks focused on debit-card rewards. The outlook remains cloudy despite debit reward's iffy future. |
HBS Working Knowledge
Jim Heskett |
Are Customer Loyalty Initiatives Worth the Investment? How many times have you heard that it costs several times more to attract a new customer than keep an existing one? Or that satisfied, loyal customers become more and more profitable over their lifetime as they purchase new products, updates on old ones, supplies, and services, all the while recruiting others to do the same? |
CIO
October 15, 2002
Susannah Patton |
Food Fight As they struggle for survival against discounters like Wal-Mart, supermarkets turn to IT to make shopping easier, cheaper and more profitable for them. |
The Motley Fool
October 19, 2007
Dan Caplinger |
Reap Rewards With Debit Cards Banks that have historically kept the purse strings tight on debit card rewards have started to loosen up a bit. |
CRM
November 1, 2006 |
The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc. |
CRM
September 2013
Eric Barkin |
Retailers' Next Biggest Threat In a showrooming world, more foot traffic does not equal more business. |
The Motley Fool
December 3, 2009
Alyce Lomax |
News Flash: Retail Stinks! One more reason to worry about retail holiday cheer. |
Bank Systems & Technology
February 22, 2007
Nancy Feig |
Banks Move Away From Card-Based Transactions Rewards prove successful incentives for deepening banking relationships. |
The Motley Fool
December 17, 2008
Kristin Graham |
Playing the Retail Sector in 2009 These may be the best places to invest in retail for the coming year. |
AskMen.com
Michael Estrin |
12 Ways To Maximize The Way You Earn Miles & Rewards You've probably already joined 'miles and rewards clubs' with more than a few airlines. But just being a member isn't enough. Here are some tips to help you get the most out of those clubs. |
The Motley Fool
January 2, 2007
Tom Taulli |
Gift Cards: $24.81 Billion and Counting Gift cards could mean strength for retailers in the first quarter. |
