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InsideFlyer
September 2014 |
InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months.   |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
InsideFlyer
October 2013 |
60 Seconds with Christopher Barnard, President of Points Launched in 2000, Points.com is an online loyalty wallet that allows loyalty program members to track, trade, exchange and redeem their points, miles and awards from many of the world's loyalty programs. |
CRM
February 25, 2011
Leonard Klie |
Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program. |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
CRM
January 1, 2006
Lior Arussy |
Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value. |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
CRM
November 1, 2006 |
The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc. |
InsideFlyer
April 2014 |
Frequent Flyer Fickleness Just as Web patrons are prone to bounce from one website to another, so do a growing number of frequent flyer program members switch from one program to another. |
InsideFlyer
July 2005 |
"AirShares" Could Replace Miles AirShare has been created with the aim of changing the way air travel is booked, particularly by business travelers. |
CRM
February 1, 2007
Evans et al. |
Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
InsideFlyer
June 2011 |
Randy Petersen's Opening Remarks Randy imagines the world without frequent flyer miles. |
InsideFlyer
November 2011 |
60 Seconds with Ryan Eberhardt, Co-founder of Point-Hub PointHub is a new website for loyalty program members that lets you search for and book award travel comparing cash vs. points, brings all your loyalty accounts together and more. Co-founder, Ryan Eberhardt, talks about what the site has to offer the frequent flyer. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
CRM
January 2014
Leonard Klie |
Is There Life After Death for Loyalty Points? Colloquy report shows varying bequeathing policies for leading airline, hotel, and credit card loyalty programs. |
CRM
October 1, 2006
Lior Arussy |
Beware the Faulty Satisfaction Survey Market research firms must measure complete experiences to help clients differentiate products and services. |
CRM
June 18, 2015
Michael Cholak |
Just How Important Is Customer Service to Customer Loyalty? It turns out other factors are bigger. But here's why it matters. |
InsideFlyer
December 2014 |
Loyalty Program Fraud Skift recently reported that 72 percent of airline loyalty programs have fallen victim to fraud. |
CRM
June 2014
Sarah Sluis |
Airline Loyalty Programs in Flux Consumers and airlines rethink their commitments to each other. |
CRM
April 2011
Leonard Klie |
Market Focus: Telecommunications--Rewards for Reliability New research from Accenture points to a growing market for loyalty programs among telephone and Internet service providers, and customers seem ready to let carriers shower them with rewards. |
U.S. Banker
March 2008
Anthony Malakian |
Would Rewards Help Your Client Feel Better? Bank-marketing firms are trying to spin an upside message, using various rewards programs to rebuild tarnished customer relations. |
InsideFlyer
October 2004 |
Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason. |
InsideFlyer
January 2015 |
7 Frequent Flyer Myths Debunked To explore frequent travel myths versus facts, we asked BoardingArea and Prior2Boarding bloggers to share their expertise and added a bit of our own expertise. |
CRM
September 1, 2007
Woody Driggs |
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
InsideFlyer
June 2014 |
InsideEdition Southwest Airlines has announced that the AirTran A+ Rewards program is ending, and Rapid Rewards will be the loyalty program for the combined airline starting Nov. 2, 2014. |
InsideFlyer
July 2014 |
Mileage Plan Ranks High The findings of a new survey are not surprising with Alaska and Southwest consistently ranking high in customer satisfaction and US Airways often coming in last. |
InsideFlyer
September 2004 |
Priority Club Rewards the New Number One InterContinental Hotels Group's Priority Club Rewards is now the largest frequent guest program in the world. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
CRM
July 2013
Kelly Liyakasa |
Earning Fans from the Inside Out Kirk Kazanjian, marketing and brand expert and author of Driving Loyalty: Turning Every Customer and Employee into a Raving Fan for Your Brand, gave a few secrets to driving the kind of company culture that focuses on customers and employees foremost. |
InsideFlyer
November 2013 |
60 Seconds We recently had a conversation with Rahul Kucheria, Senior Manager - Loyalty for Qatar Airways and Mark. J. Tedone, Global Practice Head, Airlines for WIPRO Ltd. Kucheria heads the Qatar Airways Privilege Club frequent flyer program. |
InsideFlyer
January 2012 |
Randy Petersen's Opening Remarks Mileage-based frequent flyer programs were invented in the U.S. and remain the home of the largest travel rewards programs in the world. Yes, they celebrated their 30th anniversary in 2011, but what's new with U.S.-based programs? |
Job Journal
December 9, 2007
Michael Kinsman |
Not Much Loyalty Left Corporate America has reached a lamentable labor-market milestone, with employees eager to change jobs now outnumbering those who plan to stay at their posts. Here are some ways companies can try to rebuild worker loyalty. |
PHONE+
Don Farrell |
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. |
InsideFlyer
January 2011 |
Loyalty Traveler-Confessions of a Former 'Mile'ionaire Major hotel brands are rapidly growing with the travel industry recovery. Hopefully hotel competition will continue to benefit the frequent guest in 2011 with real loyalty program enhancements and high value promotions. |
InsideFlyer
July 2011 |
Inside Information We speak with travel executives for our annual interview issue. |
BusinessWeek
January 7, 2009
Jack & Suzy Welch |
The Loyalty Fallacy Faithful but marginal employees often think they're safe. Play fair: Enlighten them. |
CRM
June 2015
Roxana Strohmenger |
Taking a Measurable Approach to Customer Experience The ideal experience must deliver for consumers and businesses |
InsideFlyer
April 2007 |
Award Availability Survey Airline executives identified the lack of award availability as the aspect that frustrates frequent flyer program members the most. |
Inc.
April 2005
Adam Hanft |
The Case Against Loyalty What's the biggest problem in American business? An excess of loyalty. |
HBS Working Knowledge
July 25, 2011
Maggie Starvish |
Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops. |
CRM
January 4, 2013
Don Hughes |
A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers. |
HBS Working Knowledge
Jim Heskett |
Are Customer Loyalty Initiatives Worth the Investment? How many times have you heard that it costs several times more to attract a new customer than keep an existing one? Or that satisfied, loyal customers become more and more profitable over their lifetime as they purchase new products, updates on old ones, supplies, and services, all the while recruiting others to do the same? |
InsideFlyer
February 2013 |
60 Seconds with Howard Woods, President/Chief Operating Officer of Engage Play Technologies We recently caught up with Howard Woods, President/Chief Operating Officer of Engage Play Technologies, a developer of casual gaming platforms allowing loyalty programs to engage their members and increase the program's financial efficiency. |
Bank Systems & Technology
February 22, 2007
Nancy Feig |
Banks Move Away From Card-Based Transactions Rewards prove successful incentives for deepening banking relationships. |
HBS Working Knowledge
September 19, 2005
Lauren Keller Johnson |
Rethinking Company Loyalty Is there a way for employers and employees to strike a balance when it comes to loyalty -- one that gives organizations the focus and expertise they need to compete and employees the career development opportunities they demand? |
Bank Technology News
July 2008
Glen Fest |
Retailers Picking up Tab to Share in Rewards North American cardholders have begun to express frustration with carrying a wallet full of various reward and shopper cards. |
The Motley Fool
December 15, 2004
Lawrence Meyers |
The Unholy Airline Trinity Northwest, Continental, and Delta have a frequent flyer alliance. Too bad they're so stingy with their rewards. |
InsideFlyer
September 2014 |
InsideEdition International AIR FRANCE / KLM Flying Blue members can earn 250 miles when joining Opinion Rewards Club and completing your first survey. |
