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InsideFlyer June 2014	InsideEdition Southwest Airlines has announced that the AirTran A+ Rewards program is ending, and Rapid Rewards will be the loyalty program for the combined airline starting Nov. 2, 2014.
InsideFlyer September 2014	InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months.
CRM November 2015 Leonard Klie	Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members
Bank Systems & Technology February 22, 2007 Nancy Feig	Banks Move Away From Card-Based Transactions Rewards prove successful incentives for deepening banking relationships.
The Motley Fool April 9, 2007 Mary Dalrymple	Loyalty and Its Rewards Make the most of retailer and travel loyalty programs.
CRM May 2015 Maria Minsker	10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures
Entrepreneur July 2005 Kim T. Gordon	Sweet Rewards An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.
The Motley Fool April 28, 2011 Dan Caplinger	Want Free Money? Jump Through More Hoops American Express announces a big change to its rewards program.
HBS Working Knowledge February 24, 2014 Corstjens & Lal	Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
AskMen.com Michael Estrin	12 Ways To Maximize The Way You Earn Miles & Rewards You've probably already joined 'miles and rewards clubs' with more than a few airlines. But just being a member isn't enough. Here are some tips to help you get the most out of those clubs.
HBS Working Knowledge July 25, 2011 Maggie Starvish	Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops.
U.S. Banker March 2008 Anthony Malakian	Would Rewards Help Your Client Feel Better? Bank-marketing firms are trying to spin an upside message, using various rewards programs to rebuild tarnished customer relations.
HBS Working Knowledge March 22, 2004 Manda Salls	Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.
Bank Technology News July 2008 Glen Fest	Retailers Picking up Tab to Share in Rewards North American cardholders have begun to express frustration with carrying a wallet full of various reward and shopper cards.
Entrepreneur August 2003 Kim T. Gordon	Sweet Rewards Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.
U.S. Banker May 2008 Beth Horowitz	What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties.
InsideFlyer May 2009	Frequent Flyer Survey 2009 Loylogic, a reward services provider for loyalty programs, has released the results of a survey conducted during the recent Freddie Awards voting process. Here are the questions and the results.
CRM January 2014 Leonard Klie	Is There Life After Death for Loyalty Points? Colloquy report shows varying bequeathing policies for leading airline, hotel, and credit card loyalty programs.
Entrepreneur March 2007	Shopping Spree New business card gives you rebates.
CRM February 25, 2011 Leonard Klie	Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program.
CRM January 1, 2006 Lior Arussy	Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value.
CRM November 2014 Leonard Klie	Verizon Puts a Different Spin on Loyalty Rewards The new program rewards customers for everyday activities.
U.S. Banker March 2011 Ken Paterson	Debit Rewards: A Farewell Portrait? As banks and credit unions face a significant reduction in interchange revenue under the Durbin amendment in the Dodd-Frank Act, debit rewards will certainly come under scrutiny in coming months.
AskMen.com Terence Channon	Top 10: Best Credit Cards Sign up for one of these top 10 best credit cards for great rates and rewards.
U.S. Banker February 2011 Glen Fest	Thanks Anyway Relationship-based loyalty programs gained little traction as banks focused on debit-card rewards. The outlook remains cloudy despite debit reward's iffy future.
InsideFlyer June 2013	60 Seconds Southwest Rapid Rewards won the 2013 Freddie Award for best loyalty credit card in the Americas. We spoke with senior manager of Rapid Rewards partnerships, Anissa Reil, about the benefits of the card.
The Motley Fool August 6, 2004 Dayana Yochim	Cash, Miles, Points, or Perks? Find the right rewards credit card for your wallet.
The Motley Fool April 14, 2009 Dayana Yochim	Make the Most of Frequent Flier Miles Tips from a seasoned traveler on making your miles take you further.
The Motley Fool October 19, 2007 Dan Caplinger	Reap Rewards With Debit Cards Banks that have historically kept the purse strings tight on debit card rewards have started to loosen up a bit.
CRM November 1, 2006	The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc.
InsideFlyer July 2011	Inside Information We speak with travel executives for our annual interview issue.
InsideFlyer September 2011	60 Seconds with Peter Gorla, Vice President & CMO of Voila Hotel Rewards A conversation with Peter Gorla, Vice President & CMO of VOILA Hotel Rewards, which offers an alternative to big hotel chains, about this rewards program.
InsideFlyer July 2014	Mileage Plan Ranks High The findings of a new survey are not surprising with Alaska and Southwest consistently ranking high in customer satisfaction and US Airways often coming in last.
InsideFlyer September 2004	Priority Club Rewards the New Number One InterContinental Hotels Group's Priority Club Rewards is now the largest frequent guest program in the world.
Bank Technology News May 2008	Rethinking Rewards in Tough Times One way credit-card issuers can manage their own exposure to financially stressed consumers is to redesign rewards programs to encourage good credit behavior and focus less on luxury giveaways.
InsideFlyer October 2013	60 Seconds with Christopher Barnard, President of Points Launched in 2000, Points.com is an online loyalty wallet that allows loyalty program members to track, trade, exchange and redeem their points, miles and awards from many of the world's loyalty programs.
InsideFlyer July 2012	Loyalty Traveler The system of annual hotel award category reassignment based on hotel popularity and average daily rates is one I favor over the revenue-based redemption models currently used by a few hotel loyalty programs.
U.S. Banker May 2011 Bonnie McGeer	Rethinking Rewards Designing an effective rewards program can be tricky. Even giving gifts can backfire if not done right, a study of bank customers shows. But notably, small surprise gifts can pay off in higher deposits.
InsideFlyer April 2006	New Hotel Program May Attract Independent Properties Global Hotel Rewards, a point-based frequent guest program, will bring together 4- and 5-star hotels of different brands and independent properties around the world under one global program.
Bank Technology News March 2007 Glen Fest	Relationship Rewards: Loyalty Programs That Span the Bank MasterCard's new multiple-account platform means that customers can rack up points based on their entire banking relationship-and they can even customize their own prizes.
Entrepreneur February 2007 Melissa Campanelli	Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.
The Motley Fool May 25, 2007 Selena Maranjian	Get Sick and Make Money? Health-care credit cards do make some sense for some people. While many rewards cards might counter-productively motivate people to spend more than they need to just to earn more points, it's doubtful that this kind of card will.
The Motley Fool November 29, 2007 Selena Maranjian	Credit Cards Can Pay You Thousands Lots of credit card companies offer their customers rewards for using their cards. If you're careful, those rewards can give you free money. But for many, those rewards simply aren't worth the cost.
BusinessWeek January 7, 2009 Jack & Suzy Welch	The Loyalty Fallacy Faithful but marginal employees often think they're safe. Play fair: Enlighten them.
InsideFlyer November 2010	New Canadian AMEX American Express Canada has launched a new charge card for Canadians, the American Express Gold Rewards Card. Cardmembers earn double Membership Rewards points on travel purchases as well as eligible gas, grocery and drugstore charges.
The Motley Fool January 10, 2011 Dan Caplinger	How These Banks Could Make More Money Credit card rewards prompt greater spending.
InsideFlyer August 2009 Randy Petersen	Randy Petersen's Opening Remarks The author comments on a new traveler survey conducted by Wyndham Rewards.
Pharmaceutical Executive May 1, 2005 Jennifer Juergens	Recognize Reward Retain: The Three Rs of Performance Management A recent study affirms that incentive programs can boost performance up to 44% if conducted in ways that address all issues related to performance and human motivation.
The Motley Fool March 5, 2008 Mary Dalrymple	Are Credit Card Rewards Worth the Hassle? Credit cards carry some inherent dangers, but they also offer plenty of perks to the savvy user.
InsideFlyer April 2011	All-New Rapid Rewards Credit Card Southwest Airlines new Rapid Rewards program has launched and the program has transitioned from a credits to points system, which effects the earning rates on the co-branded Chase credit cards.