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HBS Working Knowledge
March 22, 2004
Manda Salls |
Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.   |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
InternetNews
December 16, 2003
Susan Kuchinskas |
E-Tailers Send Shoppers Back to the Mall As retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores. |
Science News
December 9, 2006
Ivars Peterson |
Travels of a Shopper By comparing shoppers' routes to an idealized mathematical model, marketing researchers found that many shoppers tend to be a lot less efficient than they could be when picking up groceries at the supermarket. |
CRM
July 2011
Brittany Farb |
Smartphone Shopping Sprees on the Rise Half of Americans use their mobile devices to make purchases, study shows. |
CRM
December 12, 2014
James Keller |
Use Personalization to Convert Online Sales Emulate the in-store experience with e-commerce tools. |
BusinessWeek
December 13, 2004
Nanette Byrnes |
Playing The Discount Game Stores offering deep sales after Thanksgiving did well. But will promotions translate into profits? The biggest shopping days of 2004 are yet to come, leaving lots of hunting and gathering to be done before it becomes clear who this holiday's winners and losers will be. |
BusinessWeek
January 12, 2004
Gerry Khermouch |
This Holiday Season, Shoppers Blinked Unlike last year, retailers held prices firm. It looks as though their strategy paid off. |
The Motley Fool
November 23, 2011
Dayana Yochim |
It's Going to Be a Black Friday Like No Other Stores and shoppers have evolved since last year, making this year's post-turkey retail frenzy one that we'll all remember. |
Inc.
October 2005
Stephanie Clifford |
The Hidden Value of Slow Sellers Products that sell slowly are not necessarily a drain on resources. |
BusinessWeek
November 8, 2004
Louise Lee |
Santa's Feeling Strapped This Year Consumer confidence fell in October for the third month in a row. Income growth is sluggish. Energy prices are soaring. And retailers across the country are bracing for what could be a cheerless season. |
The Motley Fool
July 3, 2008
Colleen Paulson |
Online Sales Could Stomp on Comps Same-store sales have traditionally been the must-have accessory in measuring retail sales effectiveness. But a new generation of consumers may be taking shopping online, and if so, we'll have to look at retail sales in a new light. |
InternetNews
December 31, 2003 |
Early Online Shopping Numbers Show Big Gains The 2003 holiday shopping season proved to be a boon for online retailers with shoppers spending $13 billion just between Nov. 1 and Dec. 12 alone. |
Food Processing
May 2009
Diane Toops |
Psyche of the U.S. Shopper The economic downturn results in changing consumer mood and behavior. |
CRM
December 20, 2013
Scott Hays |
The Nightmare After Christmas Use post holiday returns as a customer service opportunity. While the holiday shopping season brings more chances to engage customers, it also brings more chances to lose them. |
The Motley Fool
January 5, 2010
Alyce Lomax |
A Tiny Victory for Big Retail The holidays are over, but retail's problems may have just begun. |
CRM
November 2012
Judith Aquino |
Understanding the Shopper Economy How marketers can turn behavior into currency. Liz Crawford, a senior industry analyst at the Path to Purchase Institute, shows how to motivate shoppers in her new book, The Shopper Economy. |
Food Processing
February 2010
Diane Toops |
Grocery Buying in the Current Economy A survey of 1,000 primary shoppers last April found 35 percent of shoppers were, indeed, affected by the economy through household income reductions, which in turn changed their shopping behavior. |
The Motley Fool
November 25, 2010
Dayana Yochim |
How to Survive Black Friday's Shopping Mosh Pit If you're crazy enough to brave the Black Friday crowds, at least be prepared. |
Entrepreneur
February 2003
Mark Henricks |
Net Meeting Let us introduce you to the most important people on the Internet. If you think you know e-commerce consumers, this might surprise you. |
The Motley Fool
November 28, 2005
Rick Aristotle Munarriz |
Good Morning, Cyber Monday The offline retailers are learning, and now they will have to adapt to Cyber Monday. Because holiday shoppers need to make sure that they place their online orders with plenty of time for their items to arrive, the online shopping season peaks earlier than the traditional mall-based run does. |
Knowledge@Wharton
February 26, 2003 |
Why Big-box Retailers Often Fumble in Their Global Growth Strategies How good are these companies at reaching beyond their borders, and how successful will they be in the future? Experts from Wharton are cautiously optimistic, noting that retail depends heavily on such disparate factors as consumer whims and the cost of real estate. |
The Motley Fool
June 29, 2004
Alyce Lomax |
Off Target? Like its rival, the discount retailer says it will miss its same-store sales forecast for June. |
Search Engine Watch
January 6, 2009
Carrie Hill |
E-mail Marketing Tips for Small Business Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC or organic search to grow your subscriber list. |
The Motley Fool
November 23, 2005
Dayana Yochim |
Black Friday's Big Deals Forget holiday surprises. Retailers are rolling out all the stops to make sure that the holiday sales don't somehow slip your mind. |
The Motley Fool
July 24, 2011 |
Can J.C. Penney's New CEO Reinvent the Department Store? Ron Johnson made the right moves at Apple. Can he bring a winning retail strategy to his new gig? |
The Motley Fool
September 4, 2007
Mary Dalrymple |
Start Your Christmas Shopping Now! Retailers promote a new Labor Day kickoff for Christmas shopping. What will it mean to the average consumer? |
Food Processing
June 2009
Diane Toops |
What's Happened to the American Dream? Shoppers are changing behaviors to adapt to the unstable economy, and the new habits they intend to continue even if the economy improves. |
The Motley Fool
December 7, 2004
Tim Beyers |
Amazon Blacks Out Outages on Monday mar a successful start to the holiday shopping season. Fourth-quarter guidance calls for revenue of $2.29 billion to $2.54 billion, or growth of as much as 31% over last year. |
