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Search Engine Watch
February 21, 2006
Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.   |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Search Engine Watch
January 25, 2006
Greg Jarboe |
Beyond Beta: Google News Graduates Google News -- the search engine of choice for journalists and news junkies -- has finally graduated from beta status, and with some shiny new features. |
Search Engine Watch
February 13, 2007
Greg Jarboe |
Is Google News the Tail Wagging the News Search Dog? Why does Google News get more press and blog mentions than other news search engines, when Yahoo News and AOL News have larger unique audiences? |
Investment Advisor
July 1, 2011
Bill Bongiorno |
Summer Doldrums? Time to Grow Through Media Exposure Take advantage of down time this summer and market your firm to the media. |
Search Engine Watch
December 11, 2007
Greg Jarboe |
Top News Stories from SES Chicago Thoughts on Don Schultz's keynote at the Search Engine Strategies (SES) Chicago last week... Net neutrality: what can we do?... Soaring through universal search... Orion panel at SES Chicago... The unfiltered reality of SES Chicago... etc. |
Search Engine Watch
April 16, 2008
Greg Jarboe |
Print Journalists Optimistic...Or Not A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? |
Search Engine Watch
June 30, 2004
Grant Crowell |
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. |
Search Engine Watch
October 30, 2006
Greg Jarboe |
The 100th Birthday of the Press Release The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations. |
Entrepreneur
August 2008
Chris Penttila |
Going, Going, Gone? Coverage for your business in the local newspaper might be increasingly hard to come by. |
Search Engine Watch
November 8, 2005
Catherine Seda |
Using Search for Public Relations & Reputation Management If you're only using search engine marketing to sell your company's products or services, you're missing out. |
ONLINE
Jan/Feb 2006
Marydee Ojala |
The Dollar Sign - The New Life Cycle of Business Information Business researchers are now confronted with out-of-control, random, nonlinear information. |
Search Engine Watch
August 4, 2010
Jeremy Bencken |
New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links. |
InternetNews
January 24, 2006
David Miller |
A More Personal Side to Google News Google News adds two new customization options to its online news aggregator. |
Search Engine Watch
April 5, 2004
Danny Sullivan |
Google Tops, But Yahoo Switch Success So Far New WebSideStory stats say Google's most popular, but they also reveal that Yahoo's recent replacement of Google results with its own technology doesn't appear to have cost it visitors. |
The Motley Fool
January 27, 2009
Rick Aristotle Munarriz |
Black and White and Dread All Over Buying New York Times? Even Yahoo!'s not that stupid. |
The Motley Fool
March 2, 2007
Mac Greer |
Can Yahoo Catch Google? Can a new and improved Yahoo! catch a tried-and-true Google? Here is an interview about Yahoo! and other search-related business with Pulitzer prize-winning reporter David Vise, author of the Google Story. |
Search Engine Watch
November 5, 2003
Danny Sullivan |
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term. |
Inc.
April 2007 |
Conflict is Key A PR person explains why conflict is key in a letter to her clients. |
Search Engine Watch
March 26, 2008
Greg Jarboe |
Is Google Not So Portal-Like After All? Search Engine Strategies panelists reveal data that raise new questions about universal search results on Google of interest to search engine optimization marketers. |
Inc.
May 1, 2010
Joyner & McCorvey |
How to Manage Your Own PR At start-ups, founders often wear many hats, including that of PR manager. Here are ten tips for running a successful public-relations campaign. |
InternetNews
July 21, 2005
Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
Inc.
October 2006
Stephanie Clifford |
Goodbye, Retainers Pay as you go with results-based PR. |
Search Engine Watch
May 18, 2004
Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. |
Search Engine Watch
April 29, 2004
Danny Sullivan |
Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information. |
Financial Planning
May 1, 2011
Mike Byrnes |
The Snowball Effect Smart advisors define their goals so that they don't waste time when using social media. They decide who to "follow," "friend" and "link in" to, and the news sources they and their clients will want to read. |
Search Engine Watch
March 31, 2008
Kevin Newcomb |
Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc. |
Search Engine Watch
September 27, 2004
Chris Sherman |
Is Google News Biased? Google News tends to favor news stories with a conservative bias, according to new media observer J.D. Lasica, a claim which Google denies. |
CIO
January 15, 2006
Juan Carlos Perez |
Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study. |
InternetNews
October 20, 2005
Susan Kuchinskas |
No Summer Slump For Google Google beat earnings estimates and showed strong audience grown for various services in the third quarter. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. |
The Motley Fool
February 1, 2008
Alyce Lomax |
Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers. |
The Motley Fool
September 4, 2007
Rick Aristotle Munarriz |
All the Bad News That's Fit to Print Newspaper advertising continues to slide, even with the dot-com jolt. |
Search Engine Watch
September 10, 2010
Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
The Motley Fool
September 24, 2007
Seth Jayson |
Quick Take: Another Microsoft Misstep Microsoft hires a public relations company to surreptitiously run anti-Google ads in the Wall Street Journal, trying to undermine Google's purchase of display ad maven, DoubleClick. |
The Motley Fool
August 3, 2005
Tim Beyers |
Yahoo! Gets Ad Sense The portal king targets Google by wooing blogs with ads. Yahoo! didn't announce an expansion of its search strategy so much as declare its intent to get fully engaged in the global Internet land grab that Google started with AdSense. |
Search Engine Watch
March 22, 2004
Greg Jarboe |
Yahoo News Upgrades To Take On Google News Yahoo released a new version of its news search engine late last week, a new move in what may be a modern-day version of the great newspaper wars. |
The Motley Fool
September 23, 2006
Rick Aristotle Munarriz |
A Fool Looks Back Yahoo!'s warning and storming played key parts in this week's Wall Street flick. Boo hoo for Yahoo!... On the other hand... |
The Motley Fool
May 25, 2007
Mac Greer |
Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo? |
Search Engine Watch
November 13, 2008
Justilien Gaspard |
Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. |
InternetNews
November 20, 2007
Kenneth Corbin |
Google's Search Lead Still Growing A new survey finds the search giant gaining market share as rivals Microsoft and Yahoo slip, despite efforts to revamp their offerings. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
InternetNews
August 17, 2005
Susan Kuchinskas |
Sizing Up the Search Competition In the Google-Yahoo rivalry, does the bigger index do a better job? |
PC Magazine
September 13, 2006
Michael J. Miller |
A Nation of Searchers Search sites in general, and Google in particular, are growing rapidly. This past year has also seen significant growth in MySpace and other Internet communities. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
InternetNews
October 18, 2005
Tim Gray |
Blogs of a Different Color At the BlogOn Conference, David Weinberger discussed the direction blogs are taking in the corporate world and the media. |
The Motley Fool
October 13, 2004
Rick Aristotle Munarriz |
It's Good to Be Yahoo! Yahoo! has another healthy quarter on the strength of paid search. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool
November 26, 2008
Rick Aristotle Munarriz |
Google Laughs at Yahoo! and Microsoft Google's search-engine market share continues to grow, but problems still loom. |
