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Search Engine Watch June 30, 2004 Grant Crowell	Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners.
Search Engine Watch February 21, 2006 Shari Thurow	News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Search Engine Watch April 7, 2005 Greg Jarboe	Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs.
Search Engine Watch October 24, 2008 William Flaiz	The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch June 11, 2009 Kevin Newcomb	Putting the M Back in SEM If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs.
Search Engine Watch September 3, 2009 Melissa Mackey	PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Engine Watch May 8, 2009 Chris Boggs	Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
Entrepreneur May 2007 Janelle Elms	Along for the Ride Find out how search engines can drive visitors to your ebay listings.
Entrepreneur December 2008 John Jantsch	Look Good Online The only way to control what people say about your company is to be part of the conversation.
Search Engine Watch August 25, 2009 Herndon Hasty	Social, Search, and Branding Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.
Search Engine Watch July 29, 2008 Mark Jackson	Press Releases and Search Engine Optimization Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain.
Search Engine Watch August 27, 2010 Marty Weintraub	Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.
Search Engine Watch October 28, 2004 Mike Rende	Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
Search Engine Watch September 13, 2010 Kaila Strong	Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing).
Search Engine Watch December 9, 2008 Carrie Hill	PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.
Search Engine Watch February 16, 2011 Gareth Owen	SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
Search Engine Watch January 5, 2009 William Flaiz	Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.
Search Engine Watch March 31, 2009 Mark Jackson	3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning.
Search Engine Watch October 10, 2008 William Flaiz	Search is Not Enough Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site.
Search Engine Watch August 9, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.
Search Engine Watch February 6, 2009 Chris Boggs	Don't Believe Everything You Read Some marketers choose to base their search marketing strategies on blog posts.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Search Engine Watch July 18, 2008 Chris Boggs	SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.
Search Engine Watch August 24, 2006 Greg Jarboe	Search Marketing Works for B2B, Too Most people assume search marketing works only to reach consumers, but it's actually quite effective for businesses wishing to connect with other businesses, as well.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch December 11, 2009 Chris Boggs	The Demise of SEO Won't Be Caused by Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience.
Search Engine Watch January 30, 2009 Elisabeth Osmeloski	2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count.
Search Engine Watch August 5, 2010 Jon Schepke	5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies.
Search Engine Watch October 10, 2008 Chris Boggs	Is Your SEM Truly Looking at Search Holistically? To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions.
Search Engine Watch August 2, 2005 Chris Sherman	Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch February 17, 2011 Steve Beatty	Ways to Improve Brand Awareness by Building Links These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals.
Search Engine Watch September 8, 2005 Patricia Hursh	Chasing Search Engine Algorithms: Wisdom or Folly? Properly optimized web sites can achieve top rankings in web search results, leading potential customers to Internet businesses. But when search engines change, should you follow suit?
Search Engine Watch August 26, 2008 Mark Jackson	SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.
InternetNews May 12, 2004 Sean Michael Kerner	Marketers: Look Past Paid Search to News Search engine marketers share tips for improving placement.
Search Engine Watch November 7, 2003 Chris Sherman	Google's Deskbar A new Google Labs experiment called the Google Deskbar is a search application that lets PC users perform Google searches at any time from any application. Like the HotBot Deskbar, the Google Deskbar is a free software download that appears as a search box in the Windows taskbar.
Search Engine Watch November 11, 2008 Carrie Hill	Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch December 12, 2007 Debby Richman	Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem.
Search Engine Watch August 17, 2004 Shari Thurow	Search Engines and Competitive Research Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition and their online marketing efforts.
InternetNews November 4, 2005 Brian Livingston	'Googlewashing' Makes Your Site Invisible A growing number of content-based businesses face a serious new threat to their publishing rights and search rankings.
Search Engine Watch March 7, 2011 Adam Audette	Maximizing Your CTR for SEO in Organic Results Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage.
Search Engine Watch December 18, 2007 Greg Jarboe	Blogs Are the New Trade Press Memo to the media relations director: Online publications and group blogs are the new trade press - and these new media that can generate web traffic as well as publicity.
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
Search Engine Watch February 18, 2011 Lisa Buyer	Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity.