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Search Engine Watch August 4, 2010 Jeremy Bencken	New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links.
Search Engine Watch September 10, 2010 Nichola Stott	PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.
Search Engine Watch April 14, 2011 Justilien Gaspard	3 Link Marketing Strategies for Online Retailers Link development for an online retailer has its challenges. Here are three strategies.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch February 15, 2011 Nichola Stott	9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method.
Search Engine Watch January 18, 2011 Nichola Stott	How to Get Links from Journalists Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch September 1, 2010 Jeremy Bencken	6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Search Engine Watch August 10, 2010 Kristi Hines	7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money.
Search Engine Watch July 21, 2009 Mark Jackson	Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.
Search Engine Watch December 18, 2007 Greg Jarboe	Blogs Are the New Trade Press Memo to the media relations director: Online publications and group blogs are the new trade press - and these new media that can generate web traffic as well as publicity.
Search Engine Watch July 27, 2009 Ron Jones	Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
Search Engine Watch March 25, 2009 Eric Enge	Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.
InternetNews March 31, 2008 Erin Joyce	'Bounciness' in Site Rankings Reviewing the basics of link love.
Search Engine Watch December 15, 2010 Gareth Owen	How Will SEO Evolve in 2011? SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens.
Search Engine Watch October 20, 2010 Christian Arno	Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
Search Engine Watch August 25, 2009 Herndon Hasty	Social, Search, and Branding Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.
Search Engine Watch February 21, 2006 Shari Thurow	News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
Search Engine Watch January 8, 2009 Justilien Gaspard	Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses.
Search Engine Watch July 13, 2010 Kristi Hines	Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.
Search Engine Watch January 6, 2011 Guillaume Bouchard	Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.
Search Engine Watch March 8, 2011 Kristi Hines	Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.
Search Engine Watch February 18, 2011 Lisa Buyer	Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity.
Search Engine Watch November 13, 2008 Justilien Gaspard	Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously.
Search Engine Watch January 11, 2011 Kevin Gibbons	10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success.
Search Engine Watch May 20, 2008 Aaron Shear	Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy.
Search Engine Watch February 27, 2011 Mark Jackson	The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.
Entrepreneur August 2008 Chris Penttila	Going, Going, Gone? Coverage for your business in the local newspaper might be increasingly hard to come by.
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne	The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.
Inc. May 1, 2010 Joyner & McCorvey	How to Manage Your Own PR At start-ups, founders often wear many hats, including that of PR manager. Here are ten tips for running a successful public-relations campaign.
Search Engine Watch May 18, 2010 Eric Enge	SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
Entrepreneur September 2005 Catherine Seda	The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
Search Engine Watch April 16, 2008 Greg Jarboe	Print Journalists Optimistic...Or Not A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results?
Search Engine Watch February 5, 2009 Justilien Gaspard	Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value.
Search Engine Watch October 30, 2006 Greg Jarboe	The 100th Birthday of the Press Release The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations.
Search Engine Watch March 15, 2011 Nichola Stott	Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you.
Search Engine Watch September 11, 2009 Chris Boggs	When to Run Away from an SEO Company There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door.
Search Engine Watch January 23, 2009 Chris Boggs	A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.
Search Engine Watch November 4, 2010 John Lynch	Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.
Fast Company	How Do I Get The Press To Cover My Company? It's not enough to have a great business if no one knows your company exists, but getting the media to pay attention to your startup can be tricky.
CRM January 2012 Judith Aquino	Creative SEO Strategies Lead to Ringing Results Distilled works with Impact Dialing to boost search rankings.
Inc. April 2007	Conflict is Key A PR person explains why conflict is key in a letter to her clients.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch February 7, 2011 Adam Audette	Mea Culpa: How I Failed At Link Building It's quite easy to put your principles and SEO best practices aside in place of other, less important, motivations. Hopefully this tale will help you avoid losing clients and reinforce why you need to be efficient, smart, and careful in making business decisions.
Entrepreneur April 2008 John Jantsch	Making Headlines Here's how to get the media attention you've always wanted - the right way.
Entrepreneur August 2005 Gwen Moran	Say it Isn't So Are these 12 media myths killing your public relations plan? Find out how to get media-savvy -- fast.
Search Engine Watch July 18, 2008 Chris Boggs	SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.
Search Engine Watch February 17, 2011 Steve Beatty	Ways to Improve Brand Awareness by Building Links These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals.