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Inc.
October 2006 |
Getting Your Money's Worth Pay-for-placement deals can help remove some of the mystery from your company's PR bills. Here's a sampling of charges from PayPerClip, a performance-based PR firm in Califon, New Jersey.   |
Entrepreneur
January 2004
Gwen Moran |
Marketing Buzz Get what you pay for with pay-for-placement PR. |
Entrepreneur
June 2004
Nichole L. Torres |
Attention, Please The art of creating buzz isn't hard to master--just keep these points in mind. |
Entrepreneur
May 2007
Gwen Moran |
Get the Word Out Boost business with some modern-day marketing. |
Search Engine Watch
December 18, 2007
Greg Jarboe |
Blogs Are the New Trade Press Memo to the media relations director: Online publications and group blogs are the new trade press - and these new media that can generate web traffic as well as publicity. |
Entrepreneur
August 2008
Chris Penttila |
Going, Going, Gone? Coverage for your business in the local newspaper might be increasingly hard to come by. |
Inc.
May 1, 2010
Joyner & McCorvey |
How to Manage Your Own PR At start-ups, founders often wear many hats, including that of PR manager. Here are ten tips for running a successful public-relations campaign. |
Financial Advisor
March 2007
Tracey Longo |
Can You Afford PR? Here's some insight from industry experts on the media bang financial advisors should get for their marketing buck. |
Inc.
December 2007
Nitasha Tiku |
Deskside Story Frequently, publicists offer clients deskside visits, deskside briefings, and the more dire-sounding deskside alerts. |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Inc.
April 2007 |
Conflict is Key A PR person explains why conflict is key in a letter to her clients. |
Inc.
January 2007
Mark Lacter |
How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co. You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Fast Company
February 2005
George Mannes |
The Urge To Unbundle In more and more industries, customers are demanding (and getting) the opportunity to buy exactly what they want and nothing more. For this, thank the Internet, which has made us all better shoppers. |
Entrepreneur
December 2004
Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. |
Search Engine Watch
September 10, 2010
Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
Entrepreneur
June 2009
Sara Wilson |
Get Thee to a PR Firm These entrepreneurs knew it was time to hire a PR firm when... |
Information Today
Barbara Quint |
PR Newswire Teams with Relegence on NewsPrompt PR Newswire announced a new toolbar service designed to alert users "second-by-second" to financial and business news coming from the Web sites of some 20,000 sources. |
Search Engine Watch
February 15, 2011
Nichola Stott |
9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. |
Search Engine Watch
April 16, 2008
Greg Jarboe |
Print Journalists Optimistic...Or Not A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? |
Pharmaceutical Executive
June 1, 2006
Paul Kidwell |
Public Relations: Targeting Partners PR can facilitate business partnerships between biotechnology and pharmaceutical companies by targeting messages to key players. |
Inc.
May 2005
Stephanie Clifford |
The Next Great Retail Idea: PR? A North Carolina entrepreneur sets his sights on creating the H&R Block of public relations. PR Store is a storefront marketing and PR firm for small businesses. |
Entrepreneur
April 2005
Catherine Seda |
Get the Word Out You don't have to entrust your announcements to snail mail anymore -- the internet makes sending press releases easy and effective. And some services are even free! |
Inc.
March 1, 2007 |
LeanLogistics This Holland, Michigan, company sells supply-chain management software to the transportation industry. |
AskMen.com
Armando Gomez |
PR: Is It The Job For You? The mandate of those in public relations is to make other people look good; it's about relating information to the media and sparking their interest. |
Commercial Investment Real Estate
May/Jun 2005
Brian Iannarone |
Top Appraisal Tips Appraisals rarely make or break commercial real estate deals, but they can delay them. These 5 steps help streamline the appraisal process. |
InternetNews
June 21, 2004
Erin Joyce |
Biz Intel That Drills Into Tech Press Biz360 improves system to provide clarity on how media coverage impacts a company's bottom line. |
Lucire
November 27, 2007
Jack Yan |
Number 22 Known as one of New Zealand's best fashion PR reps, Murray Bevan is the man behind the success of many labels. We visit him in his Showroom 22 studio. |
