| Similar Articles |
|---|
 |
Commercial Investment Real Estate
May/Jun 2006
Peter L. Mosca |
Meet the Press Media surrounds us in our daily lives and whether we seek the spotlight or hide from it, sooner or later, a commercial real estate professional may be required to play a public role. Build your brand by becoming a go-to media source in your market.   |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Inc.
May 1, 2010
Joyner & McCorvey |
How to Manage Your Own PR At start-ups, founders often wear many hats, including that of PR manager. Here are ten tips for running a successful public-relations campaign. |
IEEE Spectrum
August 2007
Carl Selinger |
Dealing With the Media At some point in your engineering career you'll probably need to have this soft skill: to explain, defend, or promote a project to your boss, a reporter, or your company's communications manager. Here are guidelines on how to handle it. |
Entrepreneur
August 2005
Gwen Moran |
Say it Isn't So Are these 12 media myths killing your public relations plan? Find out how to get media-savvy -- fast. |
Investment Advisor
July 1, 2011
Bill Bongiorno |
Summer Doldrums? Time to Grow Through Media Exposure Take advantage of down time this summer and market your firm to the media. |
Inc.
January 2007
Mark Lacter |
How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co. You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right. |
Search Engine Watch
December 18, 2007
Greg Jarboe |
Blogs Are the New Trade Press Memo to the media relations director: Online publications and group blogs are the new trade press - and these new media that can generate web traffic as well as publicity. |
Entrepreneur
August 2008
Chris Penttila |
Going, Going, Gone? Coverage for your business in the local newspaper might be increasingly hard to come by. |
Inc.
June 2007 |
Mail It's a Smaller World... Dissecting the PR Machine... Exit Strategy Distractions... Shedding Tiers... Learning Curve... What About the Books?... |
Inc.
December 2007
Nitasha Tiku |
Deskside Story Frequently, publicists offer clients deskside visits, deskside briefings, and the more dire-sounding deskside alerts. |
Search Engine Watch
September 10, 2010
Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
Search Engine Watch
February 18, 2011
Lisa Buyer |
Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity. |
Entrepreneur
October 2007
Robert Kiyosaki |
Media Master Seeking publicity? Learn the art of proper PR, and the press will come looking for you. |
Search Engine Watch
October 30, 2006
Greg Jarboe |
The 100th Birthday of the Press Release The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations. |
Inc.
October 2006 |
Getting Your Money's Worth Pay-for-placement deals can help remove some of the mystery from your company's PR bills. Here's a sampling of charges from PayPerClip, a performance-based PR firm in Califon, New Jersey. |
Financial Planning
May 1, 2011
Mike Byrnes |
The Snowball Effect Smart advisors define their goals so that they don't waste time when using social media. They decide who to "follow," "friend" and "link in" to, and the news sources they and their clients will want to read. |
Inc.
November 2003
David Murdoch |
New Legal Privilege for Your PR firm At the first sign of trouble, call a lawyer -- and have that lawyer dial a publicist. |
Entrepreneur
February 2006
Kim T. Gordon |
Riding the Airwaves Do you want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? A radio tour can help you spread your message coast to coast without spending a fortune. |
Search Engine Watch
August 4, 2010
Jeremy Bencken |
New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links. |
Entrepreneur
December 2003
Nichole L. Torres |
Spin City How do you weather a PR crisis -- and come out on top? |
Pharmaceutical Executive
June 1, 2006
Paul Kidwell |
Public Relations: Targeting Partners PR can facilitate business partnerships between biotechnology and pharmaceutical companies by targeting messages to key players. |
Inc.
October 2006
Stephanie Clifford |
Goodbye, Retainers Pay as you go with results-based PR. |
Search Engine Watch
February 15, 2011
Nichola Stott |
9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. |
Financial Planning
July 1, 2005
Melanie DeCarolis |
Practice Tips Using the media is a powerful and cost-effective way for motivated financial planners to build both credibility and their books of business. Here are a few ways to encourage journalists to seek you out. |
Financial Planning
September 1, 2005
Ed McCarthy |
Ready for Prime Time To get regular media exposure, you must deliver information in the right package. Here's advice for the financial professional. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Entrepreneur
April 2005
Catherine Seda |
Get the Word Out You don't have to entrust your announcements to snail mail anymore -- the internet makes sending press releases easy and effective. And some services are even free! |
Entrepreneur
June 2009
Sara Wilson |
Get Thee to a PR Firm These entrepreneurs knew it was time to hire a PR firm when... |
Entrepreneur
April 2008
John Jantsch |
Making Headlines Here's how to get the media attention you've always wanted - the right way. |
Inc.
March 2004
Adam Hanft |
How I Did It With Howard Rubenstein Howard Rubenstein is PR's top dog, a man who represents the corporate and the celebrated, a neat combination of blue chips and black eyes. |
Inc.
May 2005
Stephanie Clifford |
The Next Great Retail Idea: PR? A North Carolina entrepreneur sets his sights on creating the H&R Block of public relations. PR Store is a storefront marketing and PR firm for small businesses. |
Search Engine Watch
July 9, 2009
Justilien Gaspard |
Community Outreach for Public Relations and Links Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. |
CFO
March 15, 2006
P.B. Gray |
Rx for Merger Trauma Amid a resurgence in M&A, a veteran offers lessons learned from the difficult merger of Beth Israel Hospital and New England Deaconess Hospital. |
Search Engine Watch
November 18, 2010
Justilien Gaspard |
Create a Newsworthy Event for Links and Brand Building Want to create a newsworthy event that could give your company an edge on the competition? Here are some things to consider. |
AskMen.com
Armando Gomez |
PR: Is It The Job For You? The mandate of those in public relations is to make other people look good; it's about relating information to the media and sparking their interest. |
Financial Advisor
March 2007
Tracey Longo |
Can You Afford PR? Here's some insight from industry experts on the media bang financial advisors should get for their marketing buck. |
Search Engine Watch
February 5, 2009
Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
Information Today
Barbara Quint |
PR Newswire Teams with Relegence on NewsPrompt PR Newswire announced a new toolbar service designed to alert users "second-by-second" to financial and business news coming from the Web sites of some 20,000 sources. |
Search Engine Watch
March 17, 2011
Justilien Gaspard |
Link Building Tips for Small Businesses These tips can help you grow your backlinks and customer base at the same time. |
Search Engine Watch
April 11, 2011
Nichola Stott |
PR Is Not A White Hat SEO Technique Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. |
Entrepreneur
October 2008
John Jantsch |
Gaining The Lead 3 areas you can't afford to ignore when it comes to the all-important lead. |
Inc.
November 2007
Beth Kwon |
More Sales Leads, Please What happened when Frontline Selling started practicing what it preaches. |
Search Engine Watch
April 16, 2008
Greg Jarboe |
Print Journalists Optimistic...Or Not A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? |
The Motley Fool
January 18, 2006
Rich Duprey |
Berkshire Walks the Wire Warren Buffett buys Business Wire for an undisclosed amount. Investors may wonder why, but Buffet knows the business is an industry leader, makes money, and has potential for growth. |
The Motley Fool
September 24, 2007
Seth Jayson |
Quick Take: Another Microsoft Misstep Microsoft hires a public relations company to surreptitiously run anti-Google ads in the Wall Street Journal, trying to undermine Google's purchase of display ad maven, DoubleClick. |
Entrepreneur
January 2004
Gwen Moran |
Marketing Buzz Get what you pay for with pay-for-placement PR. |
