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Search Engine Watch April 2, 2009 Justilien Gaspard	Increase Online Visibility for Sales and Links People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales.
Search Engine Watch February 11, 2010 Justilien Gaspard	How to Build Links, Increase Traffic and Exposure Getting your company's content published on third-party Web sites helps generate links and increases traffic and exposure. Five tips for streamlining the process.
Search Engine Watch November 12, 2009 Justilien Gaspard	Link Building With a Small Budget Some do-it-yourself link marketing strategies that also involve regular public relations tactics.
Search Engine Watch June 25, 2009 Justilien Gaspard	Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.
Search Engine Watch October 15, 2009 Justilien Gaspard	Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.
Search Engine Watch March 11, 2010 Justilien Gaspard	Build Links in 30 Minutes a Day You can successfully build links to any type of Web site in just 30 minutes a day. Here's how.
Search Engine Watch September 3, 2009 Justilien Gaspard	Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing.
Search Engine Watch October 22, 2009 Sage Lewis	All Links Are Not Created Equal As link building evolves and changes over time, we need to look at a variety of factors that determine whether a link is useful.
Search Engine Watch November 8, 2007 Bill Hartzer	Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
Search Engine Watch April 14, 2011 Justilien Gaspard	3 Link Marketing Strategies for Online Retailers Link development for an online retailer has its challenges. Here are three strategies.
Search Engine Watch May 28, 2009 Justilien Gaspard	Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership.
Search Engine Watch May 3, 2011 Kristi Hines	How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic.
Search Engine Watch March 31, 2011 Jeremy Bencken	PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields.
Search Engine Watch July 27, 2009 Ron Jones	Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
Search Engine Watch August 6, 2009 Justilien Gaspard	Link Marketing for Travel and Tourism Businesses Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites.
Search Engine Watch February 21, 2006 Shari Thurow	News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
Search Engine Watch March 3, 2011 Jeremy Bencken	21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links.
Search Engine Watch June 9, 2010 Jeremy Bencken	Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start.
Search Engine Watch May 20, 2008 Aaron Shear	Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy.
Search Engine Watch May 6, 2010 Justilien Gaspard	Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
Search Engine Watch September 4, 2008 Justilien Gaspard	Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience.
Search Engine Watch June 4, 2009 Sage Lewis	The Best Links Come from Knowing Thy Self Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
Search Engine Watch October 28, 2010 Garrett French	How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.
Search Engine Watch June 11, 2009 Justilien Gaspard	Link Marketing for Drop Shipping Retailers It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products.
Search Engine Watch January 11, 2011 Kevin Gibbons	10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success.
Search Engine Watch July 9, 2010 Rob Chant	How to Make Social Media Work for Your SMB The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some tips to get you started.
Search Engine Watch May 18, 2010 Eric Enge	SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.
Search Engine Watch October 5, 2010 Eric Enge	8 Flawed Link Building Strategies While there are a few relatively low effort/cost link building strategies, such as directories and reciprocal links, these have limited value. Here's how you can get in trouble when trying to acquire low quality links.
Search Engine Watch July 7, 2010 Jeremy Bencken	Reports of the Death of Guest Blogging for Link Building are an Exaggeration Ask yourself these three questions to help maximize the effect of your next guest blogging campaign.
Search Engine Watch December 11, 2008 Justilien Gaspard	Look for SEO Opportunities in these Dire Economic Times Take advantage of these dire economic times to boost your search engine rankings. There are some remarkable opportunities for those willing to seize the moment and think outside the box.
InternetNews March 31, 2008 Erin Joyce	'Bounciness' in Site Rankings Reviewing the basics of link love.
Search Engine Watch November 30, 2010 Eric Enge	Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior.
Entrepreneur December 2008 John Jantsch	Look Good Online The only way to control what people say about your company is to be part of the conversation.
Search Engine Watch June 10, 2008 Carrie Hill	The Big Picture -- Well-Rounded SEM for SMBs, Part 2 Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns.
Search Engine Watch August 5, 2010 Garrett French	14 Link Prospecting Queries for Discovering Your Company's Related Verticals Great link building ideas for those working in markets that are "undesirable" or "unmentionable," are SEO-jaded, have few publishers, are strictly pay-me-or-no-link, have few organic opportunities, and are "tapped out" for new prospects.
Information Today September 29, 2008	Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today.
Search Engine Watch July 13, 2010 Eric Enge	The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media?
Search Engine Watch March 8, 2011 Kristi Hines	Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.
Search Engine Watch March 17, 2011 Justilien Gaspard	Link Building Tips for Small Businesses These tips can help you grow your backlinks and customer base at the same time.
Search Engine Watch December 27, 2010 Kevin Gibbons	10 Essential New Year Resolutions for Web Marketers Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do.
PC Magazine April 4, 2008 Eileen Travers	Blogging for Dollars Cashing in on a free format.
PC Magazine September 28, 2005 John C. Dvorak	Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about.
AskMen.com Eric Santos	Establishing A Web Presence Whether you are an entrepreneur or an employee looking for another job, it is vital for you to have a web presence, especially if you provide a service to the public.
Search Engine Watch October 16, 2008 Justilien Gaspard	Content Promotion for Link Marketing Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed.
Search Engine Watch July 13, 2010 Kristi Hines	Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.
Search Engine Watch November 8, 2005 Catherine Seda	Using Search for Public Relations & Reputation Management If you're only using search engine marketing to sell your company's products or services, you're missing out.
Search Engine Watch February 20, 2009 Chris Boggs	Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask.