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Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews October 20, 2005 Susan Kuchinskas	No Summer Slump For Google Google beat earnings estimates and showed strong audience grown for various services in the third quarter.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
The Motley Fool October 22, 2007 Rick Aristotle Munarriz	Don't Get Cocky, Google Just because Google's ad partners don't have a viable alternative, that doesn't mean the search giant should squeeze them.
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
The Motley Fool January 9, 2008 Anders Bylund	Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market.
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
InternetNews October 18, 2007 Larry Barrett	Google Nails Q3 With 46% Profit The search giant topped analyst estimates in its third-quarter, thanks to swelling ad revenue, higher-than-expected traffic and strong growth in international markets.
The Motley Fool October 3, 2007 Rick Aristotle Munarriz	Is Google Broken? Google is the undisputed paid-search champ; but if the search king is doing so well, why are its partners struggling?
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
The Motley Fool February 1, 2008 Alyce Lomax	Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers.
InternetNews August 17, 2007 Nicholas Carlson	Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
Entrepreneur October 2006 Gwen Moran	And... Action Video advertising has gone live on Google. Is it right for you?
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.
InternetNews January 22, 2009 David Needle	Google Beats Estimates, Profit Takes a Hit Over $1 billion in charges from investments in AOL and Clearwire hurt the bottom line.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
BusinessWeek July 17, 2006 Jon Fine	Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
Wired October 2001 Chip Bayers	I'm Feeling Lucky Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results...
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews October 16, 2008 Kenneth Corbin	Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
InternetNews October 19, 2006 Michael Hickins	Google Giddy With Growth Google says partnerships are driving a 70 percent revenue growth.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
Search Engine Watch May 14, 2008 Kevin Ryan	Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.