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July 1, 2011
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Summer Doldrums? Time to Grow Through Media Exposure Take advantage of down time this summer and market your firm to the media.   |
Search Engine Watch
August 4, 2010
Jeremy Bencken |
New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links. |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Search Engine Watch
February 18, 2011
Lisa Buyer |
Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity. |
Financial Planning
May 1, 2011
Mike Byrnes |
The Snowball Effect Smart advisors define their goals so that they don't waste time when using social media. They decide who to "follow," "friend" and "link in" to, and the news sources they and their clients will want to read. |
Inc.
April 2007 |
Conflict is Key A PR person explains why conflict is key in a letter to her clients. |
Entrepreneur
April 2008
John Jantsch |
Making Headlines Here's how to get the media attention you've always wanted - the right way. |
| Fast Company |
How Do I Get The Press To Cover My Company? It's not enough to have a great business if no one knows your company exists, but getting the media to pay attention to your startup can be tricky. |
Commercial Investment Real Estate
May/Jun 2006
Peter L. Mosca |
Meet the Press Media surrounds us in our daily lives and whether we seek the spotlight or hide from it, sooner or later, a commercial real estate professional may be required to play a public role. Build your brand by becoming a go-to media source in your market. |
Entrepreneur
April 2005
Catherine Seda |
Get the Word Out You don't have to entrust your announcements to snail mail anymore -- the internet makes sending press releases easy and effective. And some services are even free! |
Search Engine Watch
December 18, 2007
Greg Jarboe |
Blogs Are the New Trade Press Memo to the media relations director: Online publications and group blogs are the new trade press - and these new media that can generate web traffic as well as publicity. |
Search Engine Watch
April 16, 2008
Greg Jarboe |
Print Journalists Optimistic...Or Not A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? |
Inc.
October 2006
Stephanie Clifford |
Goodbye, Retainers Pay as you go with results-based PR. |
InternetNews
January 14, 2009
Kenneth Corbin |
Will Online Video Save the News Industry? News executives weigh in on the industry's next frontier as the sun sets on traditional print journalism. |
Search Engine Watch
February 17, 2011
Ken McGaffin |
Online PR and Getting Links From Major Media: 6 Examples Getting editorial links from major media websites is one of the big bonuses of doing effective online public relations -- a tactic every serious link builder should consider. |
Commercial Investment Real Estate
Nov/Dec 2009
Joe Dysart |
Impress the Press Use these 9 tips to create a top-notch online media center. |
Search Engine Watch
June 30, 2004
Grant Crowell |
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. |
Entrepreneur
January 2004
Gwen Moran |
Marketing Buzz Get what you pay for with pay-for-placement PR. |
IEEE Spectrum
August 2007
Carl Selinger |
Dealing With the Media At some point in your engineering career you'll probably need to have this soft skill: to explain, defend, or promote a project to your boss, a reporter, or your company's communications manager. Here are guidelines on how to handle it. |
Financial Planning
July 1, 2005
Melanie DeCarolis |
Practice Tips Using the media is a powerful and cost-effective way for motivated financial planners to build both credibility and their books of business. Here are a few ways to encourage journalists to seek you out. |
Financial Advisor
December 2006
Mary Rowland |
The Real Scoop On Manipulating The Press Financial advisors need to understand that talking to journalists is not a substitute for working on a marketing plan. |
Inc.
May 2007
Barbara Corcoran |
Ask Barbara Corcoran Tips on gaining media exposure. |
InternetNews
September 9, 2008
Mike Elgan |
How the Blogosphere Killed the Press Conference The Internet - including the Twitosphere - has made announcing information to groups of reporters gathered in a room an obsolete process. |
Search Engine Watch
September 10, 2010
Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
AFP eWire
October 12, 2010 |
Media Tips: Getting Your Story to the Press Here are some tips on cultivating a member of the media the way you would a donor ... by building trust and being a helpful resource. |
Pharmaceutical Executive
June 1, 2006
Paul Kidwell |
Public Relations: Targeting Partners PR can facilitate business partnerships between biotechnology and pharmaceutical companies by targeting messages to key players. |
Search Engine Watch
October 30, 2006
Greg Jarboe |
The 100th Birthday of the Press Release The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations. |
Sports Central
September 30, 2010
Mark Chalifoux |
Picture This Reporters are not fans. There has to be at least a facade of professionalism. |
Entrepreneur
February 2006
Kim T. Gordon |
Riding the Airwaves Do you want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? A radio tour can help you spread your message coast to coast without spending a fortune. |
Parameters
Brendan R. Mclane |
Reporting from a Sandstorm: An Appraisal of Embedding In an age of the continuous media cycle and information transparency, Operation Iraqi Freedom marked the first time so many reporters were provided so much relatively unrestricted front-line access. |
Inc.
January 2007
Mark Lacter |
How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co. You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right. |
