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HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.   |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Search Engine Watch
October 29, 2003
Grant Crowell |
Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
InternetNews
June 19, 2009
David Needle |
Microsoft in NBC Deal to Supply Ad System NBC is looking for Microsoft to help it identify the best potential audience for the least cost. |
BusinessWeek
July 12, 2004
Bianco et al. |
The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
Entrepreneur
October 2004
Catherine Seda |
It's All About Results Wish you could pay for results instead of high hopes when it comes to online marketing? Then a pay-for-performance program may be right for your business. |
| Knowledge@Wharton |
"Venture Capital Has Gone From One Unreality to Another" If one industry has been severely mauled following the twin dot-com and telecom debacles, that industry is venture capital -- or private equity, as it is sometimes called. So what lies ahead for venture capital? |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
Searcher
April 2009
Barbara Quint |
The News Hole Time to step up, info pros! You serve your community through library websites. Those websites should include a news service that keeps people informed on activities in and around the community. |
Search Engine Watch
February 24, 2004
Greg Sterling |
Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
Entrepreneur
August 2009
Gwen Moran |
Spend Local--Online Reach a younger, hipper market for a fraction of the cost of traditional advertising. |
The Motley Fool
August 21, 2007 |
Lee Enterprises Thinks Locally This print-media company sees things differently from its larger brethren. Here is an interview with CEO Mary Junck to find out why. |
The Motley Fool
February 4, 2008
Bryan White |
Best International Stock: Focus Media A quick summary of Focus Media, which has its eyes on huge Chinese advertising dollars. |
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert |
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews
June 26, 2009
Stuart J. Johnston |
Ballmer: Advertising Is All About Content Microsoft's CEO lays out his perspective on the future of online advertising at European ad conclave. |
Home Theater
March 20, 2008 |
Net Viewing of Full TV Shows Rises Internet users have progressed beyond quick youtube clips to widespread viewing of full-length network television shows, according to a new study. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
Registered Rep.
March 22, 2011
Charles Paikert |
Traditional Media Key To Wealth Management Marketing Social media may be all the rage, but traditional media plays a more important role in wealth managers' marketing plans for high net worth clients. |
The Motley Fool
March 20, 2007
Rick Aristotle Munarriz |
Google Follows Microsoft's Lead You're about to get smacked by a billboard in your next video game. With the rise of cheap digital delivery, in-game advertising, and a growing comfort with game-based micro-transactions, are we really that far away from the day when most new games will be given away? |
InternetNews
February 15, 2008
Kenneth Corbin |
Newspaper Giants' Group Hug For Online Ads With circulations falling and ad dollars migrating online, newspaper companies team to compete with the Web portals. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
Inc.
September 2008 |
Top 10 Industries by Median Growth Rate A list of ten industries leading in growth. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
Job Journal
July 29, 2007
David E. Perry |
Career Pros: Uncover the Hidden Job Market Tips on tracking down the hidden job market. |
