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CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight.   |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
InternetNews
April 3, 2009
Kenneth Corbin |
Web's Interactivity a Threat, Model for Cable TV With the ambitious promise of bringing Web-like data to the television platform, Canoe Ventures aims to drive cable revenues with targeted, interactive ads. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
The Motley Fool
March 30, 2005
Tim Beyers |
TiVo Channels Google The digital video recording pioneer tests pop-up ads, but there's more to the idea than meets the eye. |
Salon.com
September 11, 2000
Damien Cave |
When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
The Motley Fool
April 6, 2005
Rick Aristotle Munarriz |
Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service. |
The Motley Fool
May 8, 2006
Alyce Lomax |
TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
September 15, 2006
Tim Beyers |
TiVo's Triplets Another ad deal sheds light on the future of the DVR maker. Investors, take note. |
The Motley Fool
November 23, 2004
Alyce Lomax |
Tough Times for TiVo? TiVo continues its battle for subscribers. Investors should be watching the crucial holiday season, as well as TiVo's ability to innovate and differentiate. |
The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note. |
The Motley Fool
June 9, 2006
Alyce Lomax |
TiVo Casts for Dollars In a big thumbs-up to its shareholders, it's finally here: TiVoCast is another bit of innovation, and hopefully ad dollars. |
Fast Company
Neal Ungerleider |
This AOL-Owned Product Can Track The Ads You Watch On TV--And Target Your Phone The new technology, offered by Millennial Media, extracts data from set-top boxes and anonymously matches it with the viewer's smartphone. |
The Motley Fool
July 24, 2007
Rick Aristotle Munarriz |
My TiVo Gets HD The DVR pioneer offers a new high-def box. Half the price, fewer frills, smart move. |
The Motley Fool
July 18, 2005
Alyce Lomax |
TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best. |
The Motley Fool
September 6, 2006
Jeremy MacNealy |
Fool On Call: Can TiVo Triumph? TiVo continues to lose money in abundance. Will those losses prove fatal? Investors, take an in-depth look at the company's latest conference call to see what developments are underway that may improve the company's long-term picture. |
The Motley Fool
June 13, 2005
Alyce Lomax |
P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
The Motley Fool
April 7, 2005
Tim Beyers |
TiVo Tunes In Patents The DVR maker spends to build a better TV portal. It's unclear whether ads will ever have an impact on TiVo's revenues. But I wouldn't underestimate the possibility. Investors, take note. |
The Motley Fool
April 5, 2005
Tim Beyers |
TiVo Goes Direct Again A new deal on ads points to the future of digital video recording. How will TiVo bring ads to its loyal but bound-to-be-disappointed subscribers? |
The Motley Fool
September 29, 2004
Alyce Lomax |
TiVo's Cruisin' Though the company's deal with Royal Caribbean is a pilot program, it highlights a necessary evolution in TV advertising: the need for interactivity and a more customizable TV viewing experience. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
April 12, 2006
Alyce Lomax |
TiVo Replays DirecTV Deal Investors cheer an extension of TiVo's agreement with DirecTV. |
InternetNews
April 6, 2007
Nicholas Carlson |
EBay's Ad Trial Too 'Narrow' For Some Cable TV advocacy group pulls out of eBay's ad trial after Google announces its own. |
HBS Working Knowledge
November 15, 2004
Sean Silverthorne |
TiVo Ready to Fast Forward? TiVo created a new product category: the digital video recorder. Here's how CEO Michael Ramsay believes the company can fight off the forces of commoditization. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
InternetNews
January 22, 2007
Ed Sutherland |
Is TiVo History? Analyst group predicting stand-alone DVRs to vanish. |
The Motley Fool
April 17, 2006
Rick Aristotle Munarriz |
TiVo to Go? TiVo gains a patent victory against EchoStar as the buyout chatter continues. Investors, take note. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
Inc.
June 2009
Kasey Wehrum |
Run Cheap TV Commercials with Google TV Ads With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels. |
BusinessWeek
June 18, 2009
Ronald Grover |
TiVo Wants to Be the Google of Television. How? By helping viewers search for programs and by selling ads and ratings data to advertisers. A still-potent brand name and 140 patents should help. |
InternetNews
December 28, 2006
Nicholas Carlson |
Where Commercials Go to Die What's Next in Tech: Who will pay for video content in 2007 and beyond? |
The Motley Fool
October 7, 2010
Rick Aristotle Munarriz |
TiVo Does the Time Warp Again The PVR pioneer scores another legal victory. |
The Motley Fool
July 11, 2006
Tim Beyers |
TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
The Motley Fool
November 14, 2006
Rick Aristotle Munarriz |
TiVo Catches Something Viral Three good press releases in one day? You go, TiVo! Investors should relish watching TiVo perpetually expand its offerings even as its share price contracts. |
The Motley Fool
November 23, 2005
Tim Beyers |
Google Must Buy TiVo It's time to put that $7.6 billion war chest to work. Don't be distracted by the public's fascination with a Microsoft-Google throwdown in search. The main event will be in your living room with targeted advertising. |
The Motley Fool
October 11, 2004
Alyce Lomax |
Procter & Gamble's On Demand The company has come up with some on-demand advertising. Will it woo viewers? |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
The Motley Fool
August 31, 2006
Rick Aristotle Munarriz |
TiVo: Are We Not Zen? TiVo beats the Street, but it's not all good news for the DVR specialist. Investors, take note. |
CIO
April 15, 2004
Alison Bass |
Must-See TV Ads An idea to tailor ads to individual viewers raises privacy concerns |
InternetNews
November 14, 2006
Nicholas Carlson |
TiVo Wants a Piece of Web 2.0 After watching broadband adoption transform video distribution across the Internet, TiVo today announced a new strategy to bring broadband to your television, by way of the Web. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool
February 28, 2006
W.D. Crotty |
TiVo's Maybe Free Offer TiVo is considering offering bundled deals that would practically make DVR hardware free. The company really understands what's most valuable about its products. Investors, take note. |
