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HBS Working Knowledge
August 22, 2012
Michael Blanding |
Advertising: It's Not 'Mad Men' Anymore Three key developments are discussed that have shaped the industry in recent years: unbundling of agency services, the problem of competing clients sharing a common agency, and concern over consolidation with the growth of holding companies.   |
CRM
December 2013
Leonard Klie |
In-House Marketers Take on More Roles ANA reports external firms are on the decline as companies assign tasks to internal teams. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
July 26, 2007
Nicholas Carlson |
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses. |
The Motley Fool
January 22, 2007
Emil Lee |
The Buffett Common Denominator It's not hard to identify great advertising when you see it. Investors might want to keep these advertisers in mind when identifying which companies to invest in. Procter & Gamble... Berkshire... American Express... etc. |
Inc.
September 2008 |
Top 10 Industries by Median Growth Rate A list of ten industries leading in growth. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
Search Engine Watch
October 29, 2003
Grant Crowell |
Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. |
HBS Working Knowledge
July 4, 2005
Poping Lin |
Should You Outsource Your Marketing? Most companies already outsource a portion of their marketing function -- advertising. But what about direct-mail management, lead management, or customer analytics? |
HBS Working Knowledge
March 24, 2008
Martha Lagace |
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
HBS Working Knowledge
November 14, 2005
Sarah Jane Gilbert |
How Can Start Ups Grow? Assistant Harvard professor Mukti Khaire discusses her work on the relationship between a small business' structure and its success and its implications for entrepreneurs everywhere. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
Search Engine Watch
April 18, 2006
Patricia Hursh |
Divining the Future of Search Advertising A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY. |
InternetNews
October 7, 2008
Kenneth Corbin |
Search Ads: Chilly Economy's Silver Lining? Analyst cuts projections for online ad spending, but search marketers say their segment is holding strong. Is Google-Yahoo the greater concern? |
Search Engine Watch
March 6, 2009
Gregg Stewart |
Integration in a Decentralized World As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions. |
Entrepreneur
October 2004
Catherine Seda |
It's All About Results Wish you could pay for results instead of high hopes when it comes to online marketing? Then a pay-for-performance program may be right for your business. |
InternetNews
February 11, 2004
Janis Mara |
UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
The Motley Fool
May 8, 2006
Tom Taulli |
24/7 Real Media: Advertiser's Best Friend The global surge in online advertising means big demand for online ad agencies, like 24/7 Real Media. Investors, take note. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
Search Engine Watch
October 7, 2004
Catherine Seda |
Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
Pharmaceutical Executive
July 30, 2007 |
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations. |
The Motley Fool
February 3, 2006
John Bluis |
Can Google Take Over the World? To be a buy today, Google will have to find ways to rule the realm of online advertising. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
Search Engine Watch
August 13, 2008
Kevin Ryan |
Search Ad Tools Help Manage Complexity Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. |
InternetNews
September 25, 2006
Michael Hickins |
Microsoft Makes Unified Ad Pitch Microsoft is combining its global advertising products and services into a unified offering called Microsoft Digital Advertising Solutions. |
Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. |
InternetNews
September 25, 2006
Nicholas Carlson |
NYTimes Revenue Dips The latest numbers from the New York Times Company confirm that advertisers and readers really are going online and leaving print to suffer in its old age. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
InternetNews
April 27, 2007
Nicholas Carlson |
Joost Signs Big Ad Hands Web video start-up Joost is doing its best to bring TV to the Internet. And now Joost has commercial support for its upcoming video-streaming service. |
Search Engine Watch
December 15, 2004
Chris Sherman |
State of the Search Marketing Industry 2004 Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. |
BusinessWeek
July 12, 2004 |
At P&G, It's All About Targeting Consumer-product giant Procter & Gamble's global marketing officer explains why its ability to "embrace" the new diversity of media "is really exciting" |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
CRM
March 23, 2012
Wil Merritt |
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
Search Engine Watch
October 16, 2009
Frank Watson |
Team Work Has More Rewards Than a Group Effort Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants. |
Fast Company
July 2001
John Ellis |
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
The Motley Fool
September 29, 2011
Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
CRM
November 1, 2006
Jeffrey Schumacher |
Monetizing Media By leveraging inventories of impressions, brand, customer data, and CRM capabilities, retailers can offer advertisers a largely untapped source of highly targeted media. |
InternetNews
July 14, 2009 |
Search Engine Marketing Ready to Rebound? The search engine marketing industry has bottomed out, which could be good news for the online advertising sector. |
InternetNews
June 21, 2007
Nicholas Carlson |
Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days. |
