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Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.   |
Entrepreneur
January 2005
Kim T. Gordon |
Say It Again To get the attention of multitasking consumers, position your ad message in multiple media. |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
Entrepreneur
February 2005
Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
Entrepreneur
January 2008
Kim T. Gordon |
Booster Shot It's a new year - the perfect time to revive your marketing with fresh tactics. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Entrepreneur
December 2004
Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Entrepreneur
October 2006
Gwen Moran |
And... Action Video advertising has gone live on Google. Is it right for you? |
Entrepreneur
December 2005
Kim T. Gordon |
Triple Threat Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps. |
InternetNews
December 30, 2003
Janis Mara |
Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Entrepreneur
January 2007
Kim T. Gordon |
All Over the Place Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night. |
Search Engine Watch
April 19, 2005
Patricia Hursh |
Search Advertising that Makes the Phone Ring There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising. |
InternetNews
June 5, 2009
Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
Search Engine Watch
July 9, 2009
Melissa Mackey |
Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Search Engine Watch
July 9, 2010
Dan Yomtobian |
Remarketing: Online's Misunderstood Conversion Tool Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers. |
Entrepreneur
May 2005
Kim T. Gordon |
Service With a Smile Not sure how to market your service business? Set your focus on these five tips for bringing in new customers. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
CRM
November 7, 2012
Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
Entrepreneur
February 2004
Kim T. Gordon |
Take It Outside! Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors. |
Entrepreneur
April 2008
Kim T. Gordon |
Get Real If you want to market to women, ground your message in reality. |
Search Engine Watch
August 18, 2004
Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
InternetNews
December 9, 2005
David Needle |
Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars. |
Entrepreneur
June 2006
Kim T. Gordon |
Put It in Its Place Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time. |
Inc.
March 2008
Sarah Goldstein |
Bright Lights, Big Impact Why digital billboards are growing in popularity. |
Entrepreneur
July 2005
Jerry Fishner |
Borrowing Brilliance A "swipe file" helps you generate good marketing and ad ideas. |
The Motley Fool
July 20, 2004
Seth Jayson |
Less Is More at Clear Channel Clear Channel, the communications giant that brings you radio ads and billboards galore, announced that it would require its radio stations to run less advertising. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Search Engine Watch
September 30, 2010
Melissa Mackey |
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. |
Knowledge@Wharton
August 13, 2003 |
Darn Those Pop-Up Ads! They're Maddening, But Do They Work? E-commerce experts at Wharton and elsewhere say pop-ups are not universally loathed and irrevocably worthless. But collectively they can indeed be a nuisance. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Inc.
April 2004
Ellen Neuborne |
Dude, Where's My Ad? In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
Entrepreneur
May 2004
Kim T. Gordon |
Hot on the Trail Learn 3 easy ways to track your advertising results, and find out if you're really getting the most for your money. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
Entrepreneur
December 2006
Catherine Seda |
The Genuine Article Draw in new business by writing a helpful, well-researched web article. |
Entrepreneur
August 2008
John Jantsch |
Do the Two-Step Forget cold calling -- now, getting leads is as simple as counting to two. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
Search Engine Watch
August 29, 2008
Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. |
Entrepreneur
July 2008
Kim T. Gordon |
Word to the Wise These eight tired marketing words will turn customers off instead of drawing them in. |
Search Engine Watch
October 1, 2009
Melissa Mackey |
PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
