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Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both.   |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
The Motley Fool
March 30, 2006
Warren Gump |
Finally, Some Good News Extra! Extra! Potential gems amid the newspaper industry's turmoil: Dow Jones... Washington Post Co... etc. |
BusinessWeek
July 12, 2004
Bianco & Lowry |
Quality News: Who Will Pay The Tab? Americans remain heavily dependent on the mass media for national and international news. With the decline of mass media what will be the fate of news in the micromarketing era? |
InternetNews
February 15, 2008
Kenneth Corbin |
AOL, Citysearch Ally Over Ads With AOL's business under increasing scrutiny, the online media pioneer has signed a deal with Citysearch to strengthen its local ad sales. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
InternetNews
December 18, 2009 |
Google May Be In Talks to Buy Yelp Rumored $500 million deal would be big vote of confidence for local ad market. |
The Motley Fool
September 4, 2007
Rick Aristotle Munarriz |
All the Bad News That's Fit to Print Newspaper advertising continues to slide, even with the dot-com jolt. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
The Motley Fool
March 26, 2007
Alyce Lomax |
Life After "Life" Time may let "Life" magazine rest in peace for good this time. |
Searcher
April 2009
Barbara Quint |
The News Hole Time to step up, info pros! You serve your community through library websites. Those websites should include a news service that keeps people informed on activities in and around the community. |
Search Engine Watch
October 14, 2008
Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
The Motley Fool
September 13, 2006
Alyce Lomax |
Time Warner Turns a Page The media conglomerate puts some magazine titles on the block. Time Warner shareholders should be relieved that the company's taking a hard look at its different business segments to emphasize the most promising and profitable properties. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP. |
The Motley Fool
June 18, 2007
Rick Aristotle Munarriz |
Fool on the Street: Living La Vida Local Yahoo! is turning to old school media to get noticed these days. Over the past few months, the online portal has been meeting with leading newspapers to forge online partnerships. |
InternetNews
November 6, 2006
Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
InternetNews
September 25, 2006
Nicholas Carlson |
NYTimes Revenue Dips The latest numbers from the New York Times Company confirm that advertisers and readers really are going online and leaving print to suffer in its old age. |
The Motley Fool
November 6, 2006
Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
InternetNews
January 25, 2008 |
Newspaper Web Sites Draw Record Viewers Online growth offsets struggles in print for newspapers. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Entrepreneur
February 2005
Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
InternetNews
March 30, 2004
Robyn Greenspan |
Local Web Spending Up Nearly 29% Local advertisers are expected to push online spending beyond $2.6 billion in 2004. |
The Motley Fool
September 20, 2006
Alyce Lomax |
A Downer at Dow Jones The newspaper concern warns about its third-quarter earnings. Investors, take note. |
The Motley Fool
December 11, 2006
David Lee Smith |
Traditional Media's Murky Ad Forecast While newspaper newsprint advertising revenues will generally be flat to down this year, online advertising for newspapers will grow -- depending upon the specific paper or group -- at rates well into the double digits. Investors, take note. |
The Motley Fool
November 20, 2006
Rick Aristotle Munarriz |
All the Yahoo! That's Fit to Print Its latest deal may lead to a big presence on newspaper websites. The partnership is about more than just sniffing out job hunters. Investors, take note. |
The Motley Fool
January 21, 2009
Rick Aristotle Munarriz |
Google Saves Trees Yes, newspapers are fading away, but Google should not have turned out the light on its print-advertising program. |
The Motley Fool
November 9, 2006
Anders Bylund |
The Best Blue Chip for 2007: Google The advertising world is about to get pummeled black-and-blue by this cobalt chip of a competitor. Investors, take note. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
The Motley Fool
June 28, 2004
Tim Beyers |
Yahoo!'s Local Notion Yahoo!'s Overture advertising unit has decided to serve ads from businesses within a half-mile of where you live. Called Local Match, the service appears akin to dialing 411 on your phone to get ads. |
The Motley Fool
March 21, 2007
David Lee Smith |
Lee Latest to Languish Lee Enterprises becomes the latest newspaper publisher to report a decline in its advertising revenues. Investors, take note. |
InternetNews
November 20, 2006
Nicholas Carlson |
Newspapers a Boon For Yahoo in Land Grab Yahoo added 150 daily U.S. newspaper sites to its inventory to push for businesses and individuals in your neighborhood. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews
July 29, 2009 |
Where Does the Microsoft Deal Leave Yahoo? Analysts have an uncertain outlook for Yahoo's plans to shed its search business. |
InternetNews
September 12, 2007
Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
The Motley Fool
January 19, 2005
Rick Aristotle Munarriz |
Questioning Yahoo!'s Quarter The online bellwether rings up a fivefold spike in quarterly profits with a little help from the enemy. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
Search Engine Watch
September 14, 2009
Ron Jones |
Mobile Search 101, Part 1 With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
InternetNews
February 7, 2008
Stuart J. Johnston |
IDC: Microsoft's Yahoo Deal Could be a Big Hit If Microsoft plays its cards right, a combination with Yahoo could create a successful competitor to Google, a major research firm says. |
The Motley Fool
December 6, 2006
Emil Lee |
An Opportunity for Innovation If newspapers as an industry could more effectively transition their revenue-generating sources and distribution mechanisms online, then they could benefit readers and shareholders alike. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
Search Engine Watch
February 24, 2004
Greg Sterling |
Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
August 3, 2004
Parker & Rodgers |
Yahoo!, Ask Jeeves Bow Local Search Tools The news follows closely on the heels Google's own local Web search offering. |
Fast Company
July 2001
John Ellis |
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
