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InternetNews
December 23, 2005
Susan Kuchinskas |
NBC Universal to take over MSNBC NBC Universal bought out Microsoft's interest in MSNBC, the cable television channel that that the two co-founded in 1996 in an attempt to create early synergy between the Web and cable television.   |
InternetNews
October 25, 2005
Tim Gray |
Time Warner, NBC Renew VoD Pact Video on demand continues to play an important role in cable services. |
InternetNews
September 25, 2006
Michael Hickins |
Microsoft Makes Unified Ad Pitch Microsoft is combining its global advertising products and services into a unified offering called Microsoft Digital Advertising Solutions. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
BusinessWeek
May 21, 2009
Jon Fine |
Why Broadcast Networks Can't Just Turn Cable Sure, CBS and the others could garner paying audiences. But the broadcast network system is far too complex for a switch to happen easily. |
CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight. |
BusinessWeek
November 27, 2006
Jon Fine |
NBC Breaks into the Ad Business NBC blurs the lines between broadcaster, ad agency, and marketer. |
BusinessWeek
August 9, 2004
Katie DeWitt |
NBC's Marathon Of Coverage Spread over seven channels, the network will offer more programming than the past five summer Olympics combined. And for the first time, all 28 Olympic sports will air on TV. Will viewers have the stamina to stay tuned for more than 1,200 hours of Games? |
InternetNews
February 4, 2010 |
House Panel Probes Comcast-NBC Merger Executives from cable and television giants seek to assuage lawmakers' concerns about the joint venture's impact on the video market. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
CIO
March 25, 2009
Jarina D'Auria |
How NBC Universal Puts Business Process Management To Work NBC created a team that helps IT and the business improve customer-facing processes |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
InternetNews
June 27, 2006
Nicholas Carlson |
YouTube, NBC Deal is About The Brand NBC and YouTube today announced a partnership to enhance and promote the entertainment experience on their sites and promote NBC's Fall program lineup and other shows over the next year. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
The Motley Fool
September 9, 2008
Anders Bylund |
You Don't Really Understand Google Google is pursuing other marketing avenues as well. A diversified revenue stream is always a good idea, just in case some new upstart comes along to steal Big G's online thunder. |
The Motley Fool
May 30, 2011 |
As New Owner of NBC Universal, Can Comcast Merge the Corporate With the Creative? Now that the deal is done, a look at NBC's new parent. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
InternetNews
September 20, 2007
Nicholas Carlson |
Do Broadcasters Finally 'Get' the Internet? Some say recent deals from ABC and NBC indicate that yes, the big TV broadcasters have finally pulled their head out of the sand and will begin to offer their content online. |
The Motley Fool
June 10, 2011
David Lee Smith |
Watch Comcast Grab for Big New Opportunities With NBCU on board, Comcast is a changed -- and compelling -- company. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
InternetNews
April 6, 2007
Nicholas Carlson |
EBay's Ad Trial Too 'Narrow' For Some Cable TV advocacy group pulls out of eBay's ad trial after Google announces its own. |
Sports Central
February 17, 2006
Diane M. Grassi |
Winter Olympics TV Coverage Far From Golden Sports fans are not averse to watching Winter Olympics coverage, but trying to figure out NBC's television schedule has become a sport of Olympic proportions unto itself. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
June 16, 2004
Brian Gorman |
NBC Keeps Its Perch General Electric's NBC won the ad race, but other networks can still steal the show. |
Home Theater
November 24, 2003 |
NBC - Digital Expansion? The television network is considering its options in the digital broadcasting game, including five new digital channels and video-on-demand. |
BusinessWeek
October 8, 2009
Grover & Lowry |
A Touchdown for Comcast? Wall Street may not like the cable giant's bid for NBC Universal, but it could make sense. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
AskMen.com
Steve Seepersaud |
Top TV Network Contracts Televised sporting events have huge audiences. The bigger the game, the bigger the audience. In America, no game is bigger than the Super Bowl. More than half of all the television sets in the U.S. are tuned in to the NFL's championship game. |
The Motley Fool
April 3, 2007
Rick Aristotle Munarriz |
Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note. |
The Motley Fool
June 15, 2006
Chuck Saletta |
Dueling Fools: Google Bear Rebuttal Competition will only get fiercer as Google's primary market grows. Google's shareholders could be in for years of pain as competition stiffens. |
The Motley Fool
October 5, 2009
David Lee Smith |
How Worthy Is the Comcast Buying Opportunity? There appear to be more negatives than positives to a Comcast/NBC Universal combo. |
InternetNews
November 15, 2006
Andy Patrizio |
AOL Taps NBC Ad Man To Be CEO Time Warner appointed NBC executive Randy Falco as the new chairman and CEO of AOL, bringing a long-time television executive in to run the struggling online service. |
CRM
September 1, 2009
Christopher Musico |
The 2009 Elite - NBC Universal Airs a Winning Program NBC Universal unifies its systems - and maximizes sales opportunities - on the Salesforce.com platform. |
BusinessWeek
August 26, 2010 |
Hard Choices: Lauren Zalaznick on Rebranding Oxygen The president of NBC Universal Women & Lifestyle Entertainment Networks talks about shaking up Bravo and creating her own empire |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
The Motley Fool
September 11, 2006
Alyce Lomax |
AOL Time Warps, Too Two fall shows from NBC will stream on AOL ahead of their TV premieres. The major TV networks are obviously well aware that through digital video recorders and the Internet, people are increasingly watching programs and content when they want to. |
CRM
December 1, 2007
Jessica Tsai |
Prime Time for Streaming TV National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates? |
BusinessWeek
February 19, 2007
Diane Brady |
Now Jeff Zucker Must Prove Himself Yet Again Jeff Zucker lacks the strategic vision to lead NBC Universal in a volatile digital world. |
BusinessWeek
July 22, 2010
Bliss & Shields |
Catch-Up Time for Comcast Rivals As federal review of the Comcast-NBC Universal merger goes into high gear, rivals know this is "ask-for" season and seek concessions. |
The Motley Fool
February 21, 2007
Rick Aristotle Munarriz |
eBay Hopes to Find "It" on TV The auction site's marketplace for television ads is coming along. |
BusinessWeek
May 9, 2005
Lowry & Grover |
NBC: Now It's Wait-And-See TV The ex-ratings champ hopes its fall lineup will still be worth a premium to advertisers. |
InternetNews
December 27, 2005
Tim Gray |
Yahoo to Stream CBS Programs on Web The Tiffany Network will offer free streaming video of a pair of comedy programs in its line-up, "Two and a Half Men" and "How I Met Your Mother" this week on the Yahoo Web site. |
The Motley Fool
January 18, 2007
David Lee Smith |
Traditional Media's Continuing Slide The best way to invest in the media space is through companies whose fate doesn't depend largely on advertising, such as cable operators. The more traditional media companies clearly need more time for strategic redirections. |
InternetNews
December 12, 2007
Christopher Saunders |
NBC, SanDisk do Web-to-TV NBC Universal is adding more juice to its online video distribution strategy. The latest deal: TV shows through storage player SanDisk's Fanfare service. |
The Motley Fool
September 1, 2010
David Lee Smith |
Watch This Media Merger With a Close Eye The process hasn't been smooth sailing for Comcast/NBC Universal, but watch it carefully. |
BusinessWeek
July 12, 2004
Bianco et al. |
The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing. |
Entrepreneur
January 2006
Kim T. Gordon |
Small-Screen Dream No need to spend millions to get on the big networks -- savvy entrepreneurs can reach their best customers with these 5 simple steps for launching a cable ad campaign. |
