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Search Engine Watch
September 28, 2005
Chris Sherman |
How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.   |
Search Engine Watch
February 24, 2011
Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media. |
Search Engine Watch
October 2, 2007
Kevin Newcomb |
Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. |
CRM
December 1, 2010
Lauren McKay |
The 6 Goals of Social Media Marketing Social media usage report reveals that for marketers social media is now a strategic initiative, good content is king, and video will be the hottest social channel. |
Information Today
January 28, 2010 |
SIIA, Newstex Announce iPhone App for Digital Content Industry The Software & Information Industry Association (SIIA) has launched its first mobile application in partnership with Newstex for accessing social media content from SIIA and across the digital content industry. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
Bank Systems & Technology
March 7, 2005 |
One Question For: Jeff Van Houten, SVP, Parish National Bank In which areas has Parish National Bank been able to increase the return on its technology investments, and why? |
Entrepreneur
December 2004
Mark Henricks |
This Is a Test Don't be tempted to use "Return On Investment" analyses the wrong way, or you risk creating a formula for disaster. |
CIO
March 25, 2010
Chris Potts |
Using Portfolio Management to Meet Company Goals If you're doing a good job at portfolio management, you'll choose IT investments that help achieve corporate goals, even if they don't have the largest ROI. |
Pharmaceutical Executive
February 1, 2009
David Johnson |
Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles. |
Information Today
February 14, 2008 |
SIIA Releases Survey Results on Business Use of Web 2.0 Technologies Business use of Web 2.0 technologies such as wikis, blogs, social networking, and user-generated content are increasing. |
Search Engine Watch
July 1, 2009
Jason Tabeling |
Balancing Efficiency and Volume in Paid Search On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. |
Entrepreneur
July 2007
Catherine Seda |
Not Just a Test Want better results from your e-mail marketing, but don't know where to start? |
Search Engine Watch
February 28, 2006
Chris Sherman |
Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Information Today
April 17, 2014 |
SIIA's Court Victory Upholds Informant's Privacy The Software & Information Industry Association announced its victory in a 9-year court case against Solers, Inc. |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
CFO
May 1, 2007
Joseph McCafferty |
Finance vs. Marketing Companies are still struggling to measure their returns on marketing investments, and two recent studies shed some light on why. |
Entrepreneur
June 2004
Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. |
CRM
November 30, 2010
Juan Martinez |
Is Social Media ROI for Real? The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma. |
CIO
July 15, 2002
Mohanbir Sawhney |
Damn the ROI, Full Speed Ahead "Show me the money" may not be the right demand for e-business projects. |
Entrepreneur
October 2009
Geoff Williams |
What Have You Done for Me Lately? Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering. |
Search Engine Watch
November 2, 2010
Roger Barnette |
After the Transition: How to Get the Most Out of Bing/Yahoo The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. |
InternetNews
October 5, 2007
Larry Barrett |
Autodesk Pirates Pay Up A mortgage survey company is coughing up $150,000 to settle a copyright-infringement lawsuit. |
CFO
October 15, 2002
Norm Alster |
After the Deluge Despite a torrent of interest in ROI, truly workable solutions are just beginning to emerge. |
Bank Technology News
April 2003
Holly Sraeel |
Focus on ROI Stifling Business Results? Could Be. The ROI mantra is so pervasive within institutions that it's impeding business growth. That and the fact that timeframe -- three to six months -- is ridiculous. |
The Motley Fool
December 28, 2010
Esterhuizen & Sellitti |
9 Small Caps With Efficient Management Teams A look at nine sub-$500 million stocks with above-average managers. |
Search Engine Watch
November 3, 2009
Herndon Hasty |
Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. |
CIO
December 1, 2003
Gary Beach |
Doing More with Less Has Limits A new dialect of ROI is now being spoken by CIOs and vendors. And this language makes no sense. |
Commercial Investment Real Estate
May/Jun 2006
William Perego |
Monitor Your Marketing Whether the rollercoaster ride known as the commercial real estate market is slowly rolling up the curve or barreling down a dizzying descent, one thing is certain: Marketing savvy is essential for success. Wise commercial real estate professionals keep track of what delivers the best returns. |
CIO
June 15, 2003
Jack Keen |
ROI's Secret Ingredient - Real Value Numbers aren't everything. Don't underestimate the importance of weaving a good story into your business case. |
Entrepreneur
September 2008
Kim T. Gordon |
Turn It Around When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message. |
InternetNews
January 26, 2010 |
SIIA Ups the Ante on Payouts to Piracy Snitches Software trade group pays out record rewards to reel in pirates. |
Search Engine Watch
January 15, 2009
Sage Lewis |
Bribing People To Send You Emails With $50 Gift Cards Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. |
Entrepreneur
November 2003
Catherine Seda |
The ROI Treatment Get better results by creating an ROI model. |
Search Engine Watch
January 9, 2009
Gregg Stewart |
Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. |
CRM
December 1, 2005
Denis Pombriant |
Goodbye ROI It's time to alter how we think about financial rewards from technology investments -- not all rewards are tangible. |
Search Engine Watch
January 5, 2009
William Flaiz |
Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis. |
