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Entrepreneur
October 2008
Guy Kawasaki |
11 Public-Speaking Pointers A successful speech should always end with a standing ovation - here's how to get yours.   |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
Job Journal
August 19, 2007
Michael Kinsman |
Forget the Speech -- Be a Storyteller Do you dread being chosen to speak before a large group? Fear not. You can ease some of the stress by changing your perspective from speaker to storyteller. Here are some talking points. |
CRM
July 5, 2013
Mandy Emel |
Five New Rules of B2B Customer Storytelling In an attention economy, customers desire an emotional approach. |
CIO
February 1, 2004
Jack Keen |
Taking the Measure of Vendors Many vendors claim they can help CIOs make the case for ROI. Here's how to tell the good guys from the fakers. |
Fast Company
November 2010
Stephanie Schomer |
Dustin Callif's Touching Stories Adds Interactivity to Films Dustin Callif produced Touching Stories, a four-film app that gives viewers new power. |
Bank Technology News
April 2003
Holly Sraeel |
Focus on ROI Stifling Business Results? Could Be. The ROI mantra is so pervasive within institutions that it's impeding business growth. That and the fact that timeframe -- three to six months -- is ridiculous. |
CIO
July 15, 2002
Mohanbir Sawhney |
Damn the ROI, Full Speed Ahead "Show me the money" may not be the right demand for e-business projects. |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
CRM
April 2003
Martin Schneider |
Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results. |
CRM
December 1, 2005
Denis Pombriant |
Goodbye ROI It's time to alter how we think about financial rewards from technology investments -- not all rewards are tangible. |
Wall Street & Technology
March 19, 2007 |
Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
December 2013
David Myron |
CRM -- What Lies Ahead in 2014? We'll likely see mobile technology deployments accelerate pretty rapidly during the next few years. |
CIO
May 7, 2009
Maryfran Johnson |
The Power of Storytelling Storytelling can boost employee morale. So how do you tell better stories? Where do you find the right ones to tell? |
CRM
March 2012 |
The 2012 Service Elite Perhaps these success stories will serve to motivate other practitioners to improve their customer service and support efforts. |
CRM
September 24, 2004
Jason Compton |
The Age of Fluff-Free ROI Companies are increasingly calculating their CRM returns on hard numbers. |
AFP eWire
September 24, 2014 |
Incorporating Stories Into Your Fundraising Program Stories are what connect us as human beings. We use them to teach our children right from wrong. And, yes, we use them to raise money for our wonderful causes. |
CRM
August 1, 2003
Ginger Conlon |
What's Hot in CRM There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value. |
CRM
August 2, 2004
Joshua Weinberger |
Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success. |
CRM
July 2012
Kelly Liyakasa |
For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked. |
CFO
Scott Leibs & Alix Nyberg |
All Hail the ROI As ROI comes back in vogue, finance executives are reemerginig as technology decision-makers; also, contract management software is booming... |
CRM
January 2004
Jason Compton |
How to use training to get buy-in for CRM Unless CRM project leaders bring to the training table a clear picture of how their teams will accomplish these goals, their CRM strategy may be prematurely grounded. |
CFO
July 1, 2003
Alix Nyberg |
Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
Search Engine Watch
February 24, 2011
Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media. |
CIO
December 1, 2003
Jack Keen |
Make It Clear Sometimes your business case stories fall on the deaf ears of executives who don't understand IT value. Here's how to ensure your project requests won't be rejected. |
Entrepreneur
June 2004
Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. |
Information Today
March 11, 2014 |
SIIA Releases Marketing Survey Results Results include the continued high use of social media in corporate marketing (92%), the increased use of mobile marketing (37%, up from 25% last year), and the increased ability to measure online marketing efforts' ROI (64%, up from 55% last year). |
CRM
August 2004
Jason Compton |
How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment. |
AFP eWire
June 21, 2011 |
We Need a Hero: Writing Donor-Centered Email Appeals There is a lot of emphasis these days on numbers and statistics when showing donors the good things that your organization does. When you are writing the first line of an email, however, you need to be a storyteller, not a statistician. |
CRM
December 20, 2013
Ran Shaul |
Capitalizing on Relationship Marketing Find your true purchase influencers. Marketers have not figured out how to measure and act on true purchase influence and get inactive customers to buy. |
