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CRM
September 24, 2004
Jason Compton |
The Age of Fluff-Free ROI Companies are increasingly calculating their CRM returns on hard numbers.   |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
CRM
April 2003
Martin Schneider |
Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results. |
Wall Street & Technology
March 19, 2007 |
Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI. |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
CRM
August 1, 2003
Ginger Conlon |
What's Hot in CRM There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
July 2012
Kelly Liyakasa |
For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked. |
Bank Technology News
April 2003
Holly Sraeel |
Focus on ROI Stifling Business Results? Could Be. The ROI mantra is so pervasive within institutions that it's impeding business growth. That and the fact that timeframe -- three to six months -- is ridiculous. |
CRM
August 10, 2010
Juan Martinez |
The Missing Piece(s) of Social Media A panel of executives from industry-leading social media platform vendors answer questions about what businesses need to know about social CRM. |
CRM
August 2, 2004
Joshua Weinberger |
Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success. |
CRM
August 2004
Jason Compton |
How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment. |
CFO
July 1, 2003
Alix Nyberg |
Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
CRM
November 2009 |
All for One, and One for All A special Salesforce.com edition of Real ROI. |
CRM
November 9, 2015
Michael Rooney |
Finding Lost Sales Revenue: It's All About the Process Getting a well-defined sales process in place is important. Having it adopted and automated is even better. |
Search Engine Watch
February 24, 2011
Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media. |
CIO
June 15, 2003
Jack Keen |
ROI's Secret Ingredient - Real Value Numbers aren't everything. Don't underestimate the importance of weaving a good story into your business case. |
CFO
March 15, 2004
Anne Stuart |
Stuck on the Middle Enterprise software companies try to lure smaller customers with tailored products and lower prices. |
CFO
October 15, 2002
Norm Alster |
After the Deluge Despite a torrent of interest in ROI, truly workable solutions are just beginning to emerge. |
Entrepreneur
June 2004
Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. |
CIO
December 1, 2003
Gary Beach |
Doing More with Less Has Limits A new dialect of ROI is now being spoken by CIOs and vendors. And this language makes no sense. |
CRM
August 2, 2004
Jerri Ledford |
Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low. |
CRM
May 3, 2004
Jason Compton |
CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes. |
CRM
February 2, 2003
Jason Flynn |
Hype-Free CRM Success The Blueprint for CRM Success, a new study, tries to cut through the smoke and mirrors to get to the truth of what it takes to implement an effective and profitable CRM solution. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
February 2012
Leonard Klie |
CRM Is a High-Yield Investment Business analytics return $10.66 for every dollar spent; CRM systems return $5.60. |
CRM
July 1, 2004 |
Heard and Overheard Quotations about CRM. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
August 13, 2010
Umberto Milletti |
3 (Easy) Keys to a Successful CRM Application If you're looking to get involved in the growing CRM app ecosystem, there are three key things to keep in mind. |
CRM
January 2004
Jason Compton |
How to use training to get buy-in for CRM Unless CRM project leaders bring to the training table a clear picture of how their teams will accomplish these goals, their CRM strategy may be prematurely grounded. |
Bank Technology News
September 2005
Michael Grebb |
A Crystal Ball For IT Success Executives talk about ROI frequently when pondering new initiatives. But what exactly does it entail? Banks are finding that going beyond a money in/money out measurement isn't as easy as it looks. |
CRM
January 6, 2016
Matt Keenan |
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
Search Engine Watch
December 13, 2010
Jacob Morgan |
What Does the Career Path of the Social Media Strategist Look Like? The goal of social CRM is solving complex business challenges. A new survey examines whether social strategists have the right skills and support to overcome the challenges they'll face. |
CRM
March 8, 2012 |
Social and MobileCRM Boost Productivity by 26.4 Percent A survey of CRM decision makers found that organizations can significantly increase returns on their CRM investments by adding mobile and social capabilities, particularly for salespeople. |
CRM
June 1, 2004 |
Just 1 Question Was your CRM initiative successful because of the technology you selected? |
CFO
October 15, 2002
Scott Leibs |
The Case Against the Business Case Are there lessons to be learned from a well-fitting pair of chinos? Business-school professors Jeanne Ross and Cynthia Beath applaud the thinking behind Land's End's online virtual dressing room (with no ROI justification) and caution companies against turning ROI into a security blanket. |
CRM
May 1, 2007
Jessica Sebor |
Market Focus: Government: Citizen Satisfaction The public sector thinks differently about the C in CRM, as more vendors cater to this vertical's specific needs. |
Bank Technology News
February 2002
Louise West |
Good News for CRM and Outsourcing Vendors Despite the economic slump, banks in Europe are still prepared to spend on certain areas of IT... |
CRM
November 6, 2012
Leonard Klie |
Social Adds to CRM's Appeal Nucleus Research's Value Matrix highlights new functionality and integration capabilities. |
CRM
March 1, 2004 |
Hot Seat: The Demand for On-Demand CRM CRM magazine posed the question, "Will hosted CRM ever eclipse on-site CRM in terms of popularity?" |
CRM
April 1, 2007 |
destinationCRM Dashboard Enterprise CRM Is Three Sheets to the Wind... Sage Unveils a New Taste of CRM... VoIP Has Too Much Variation for SMBs... Verint: Can I Get a Witness?... etc. |
CIO
July 15, 2002
Mohanbir Sawhney |
Damn the ROI, Full Speed Ahead "Show me the money" may not be the right demand for e-business projects. |
CRM
April 3, 2015
Martin Doyle |
Don't Let Bad Data Ruin Your CRM To increase CRM adoption, give your staff the information it needs. |
CRM
October 2004
Ginger Conlon |
Get Your Facts Straight Customer data aggregation is the number one data issue right now. Find out how companies are handling it and turning it into a positive. |
CRM
December 2003
Ginger Conlon |
CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work. |
CRM
August 2003
Martin Schneider |
Balancing Act No longer do companies have to choose. It is now possible to use CRM to increase productivity and build relationships in all customer-facing areas of the business. |
CRM
November 2014
Eric Barkin |
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology. |
CFO
June 16, 2003
Chuck Lenatti |
Grinding Away on ROI Recipes for IT success from three companies that go well beyond mere numbers-crunching |
CRM
March 2012
Kelly Liyakasa |
Social CRM Off to a Strong Start 2012 could prove favorable for capital investments and growth in the social sphere. |
