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Search Engine Watch
February 24, 2011
Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media.   |
| Knowledge@Wharton |
Marketers Turn to Metrics to Measure the Impact of Their Initiatives The search for better marketing metrics is underway throughout Corporate America. Marketing executives are devoting more attention than ever to ways in which they can link traditional marketing variables to hard-core financial concepts, such as a company's stock price or ROI. |
CFO
November 17, 2003
John McPartlin |
IT Budgets and ROI Purse strings are lossening ever so slightly, but that won't slow the quest for better metrics. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
Wall Street & Technology
October 27, 2005
Leslie Kramer |
CIO Challenge - Measuring IT's Value To ensure that IT dollars are spent wisely, business executives often require CIOs to quantify the return on technology investments. But ROI isn't always the best measure of an IT project's value. To prove IT's worth, many CIOs are employing new metrics. |
CFO
July 15, 2009 |
In Pursuit of a Cutting Edge Cost performance may be a useful measure for companies that want to trim spending as effectively as possible. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
IndustryWeek
April 1, 2005 |
Finance -- On Balance Senior executives, especially in this Sarbanes-Oxley era, remain hesitant to outsource finance functions. Done selectively, however, such outsourcing might actually benefit governance and compliance. A recent survey of 203 senior executives reinforces this premise. |
Search Engine Watch
August 20, 2009
Jason Tabeling |
Measuring Success -- How Deep Do You Go? How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
CRM
April 27, 2012
Leonard Klie |
ROI of Business Analytics Increases Significantly as Solution Matures It grows from 188 percent in initial automation phase to 1,209 percent in the predictive phase, Nucleus Research Finds |
Search Engine Watch
November 23, 2009
Ron Jones |
Measuring Success 101, Part 1 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. |
Insurance & Technology
September 2, 2007
Anthony O'Donnell |
Finance Transformation Needed, BearingPoint Survey Says Technology challenges and opportunities are top of mind for financial services CFOs seeking to transform their companies finance organizations. |
IndustryWeek
May 1, 2008
John Teresko |
Seven Emerging Trends in R&D Metrics More companies tracking 'true performance metrics'. |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
AskMen.com
Simon Sinek |
Success In Life It's our undying belief in what we do and its value to the world, not the numbers we can generate, that inspires others to support us. |
Search Engine Watch
September 28, 2005
Chris Sherman |
How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. |
CRM
October 18, 2004
Joshua Weinberger |
Metrics Should Define Results Setting benchmarks to determine the success of a CRM initiative is a must. The metrics that matter most are those taken when agents are serving customers. |
InternetNews
December 16, 2005
Susan Kuchinskas |
Yahoo Analytics Marries Online And Off A partnership with Marketing Management Analytics aims to check ROI across media. |
IndustryWeek
October 19, 2011 |
Do Performance Metrics Boost Performance? Survey results show a majority of manufacturers employ performance metrics to improve their performance. |
CRM
October 1, 2005 |
Statistically Speaking Only 32% of the 710 U.S.-based SMB and midmarket companies surveyed indicated they are using email marketing... While 79.7% of senior-level marketers said measuring and taking action on ROI is important... etc. |
Information Today
March 11, 2014 |
SIIA Releases Marketing Survey Results Results include the continued high use of social media in corporate marketing (92%), the increased use of mobile marketing (37%, up from 25% last year), and the increased ability to measure online marketing efforts' ROI (64%, up from 55% last year). |
Bank Technology News
April 2003
Holly Sraeel |
Focus on ROI Stifling Business Results? Could Be. The ROI mantra is so pervasive within institutions that it's impeding business growth. That and the fact that timeframe -- three to six months -- is ridiculous. |
CFO
March 1, 2008
Kate Plourd |
Custom Fit In finance training, one size may not suit all. |
Search Engine Watch
January 9, 2009
Gregg Stewart |
Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. |
Commercial Investment Real Estate
May/Jun 2006
William Perego |
Monitor Your Marketing Whether the rollercoaster ride known as the commercial real estate market is slowly rolling up the curve or barreling down a dizzying descent, one thing is certain: Marketing savvy is essential for success. Wise commercial real estate professionals keep track of what delivers the best returns. |
BusinessWeek
December 3, 2007
Adam Aston |
Solar's Newest Resource MMA Renewable brings together energy users, builders, and financiers to build mini-utilities. |
Bank Technology News
September 2005
Michael Grebb |
A Crystal Ball For IT Success Executives talk about ROI frequently when pondering new initiatives. But what exactly does it entail? Banks are finding that going beyond a money in/money out measurement isn't as easy as it looks. |
Entrepreneur
June 2004
Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. |
CFO
Scott Leibs & Alix Nyberg |
All Hail the ROI As ROI comes back in vogue, finance executives are reemerginig as technology decision-makers; also, contract management software is booming... |
CIO
July 15, 2002
Mohanbir Sawhney |
Damn the ROI, Full Speed Ahead "Show me the money" may not be the right demand for e-business projects. |
CRM
August 2004
Jason Compton |
How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment. |
Bank Systems & Technology
February 1, 2007
Andrew Liegel |
Banks Evaluate the Role of the Risk Manager Banks evaluate the role of risk management and which technologies -- including internally or externally modeled risk metrics and risk analytics -- are required to support the risk function. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
Search Engine Watch
October 14, 2008
Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
CRM
November 30, 2010
Juan Martinez |
Is Social Media ROI for Real? The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma. |
InternetNews
October 18, 2005
David Needle |
Who's in Charge of Mobile Costs? Study indicates IT and finance departments need far better collaboration on managing an increasingly mobile workforce. |
Wall Street & Technology
May 15, 2006 |
For Good Measure New research indicates that many financial firms lack reliable metrics for verifying and qualifying the accuracy of their data. |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
Entrepreneur
October 2009
Geoff Williams |
What Have You Done for Me Lately? Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering. |
CFO
October 1, 2006
Fink & Durfee |
The 2006 CFO Survey of Trends in Banking Finance executives' concerns about the banking industry. |
CRM
April 2003
Martin Schneider |
Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results. |
CIO
June 1, 2003
Elana Varon |
R.O.Iowa By centralizing its state IT budget process, establishing a scoring method and instituting value metrics, Iowa has become a national model for gauging project ROI. |
InternetNews
January 19, 2007
Nicholas Carlson |
Yahoo's Personal Finance Touch Yahoo Personal Finance provides users with an collection of financial centers covering nine areas of personal finance ranging from banking and budgeting to retirement. |
CRM
June 4, 2015
Oren Smilansky |
Totango Releases ROI Metrics to Help Companies Monitor Product Performance Improved satisfaction measurements aim to give organization tailored customer insights. |
Wall Street & Technology
March 19, 2007 |
Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI. |
CFO
February 1, 2006
Don Durfee |
Flabby or Fit? A new survey measures finance departments: Still Number Crunching... How Long Does It Take?... Outsourcing at a Snail's Pace... etc. |
Search Engine Watch
December 13, 2010
Jacob Morgan |
What Does the Career Path of the Social Media Strategist Look Like? The goal of social CRM is solving complex business challenges. A new survey examines whether social strategists have the right skills and support to overcome the challenges they'll face. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
CFO
June 16, 2003
Chuck Lenatti |
Grinding Away on ROI Recipes for IT success from three companies that go well beyond mere numbers-crunching |
