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Search Engine Watch
February 24, 2011
Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media.   |
Entrepreneur
June 2004
Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. |
CIO
December 1, 2003
Gary Beach |
Doing More with Less Has Limits A new dialect of ROI is now being spoken by CIOs and vendors. And this language makes no sense. |
Entrepreneur
December 2004
Mark Henricks |
This Is a Test Don't be tempted to use "Return On Investment" analyses the wrong way, or you risk creating a formula for disaster. |
CIO
July 15, 2002
Mohanbir Sawhney |
Damn the ROI, Full Speed Ahead "Show me the money" may not be the right demand for e-business projects. |
Search Engine Watch
October 2, 2007
Kevin Newcomb |
Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. |
Information Today
March 11, 2014 |
SIIA Releases Marketing Survey Results Results include the continued high use of social media in corporate marketing (92%), the increased use of mobile marketing (37%, up from 25% last year), and the increased ability to measure online marketing efforts' ROI (64%, up from 55% last year). |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
Commercial Investment Real Estate
May/Jun 2006
William Perego |
Monitor Your Marketing Whether the rollercoaster ride known as the commercial real estate market is slowly rolling up the curve or barreling down a dizzying descent, one thing is certain: Marketing savvy is essential for success. Wise commercial real estate professionals keep track of what delivers the best returns. |
CFO
May 1, 2007
Joseph McCafferty |
Finance vs. Marketing Companies are still struggling to measure their returns on marketing investments, and two recent studies shed some light on why. |
CRM
August 2004
Jason Compton |
How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment. |
Search Engine Watch
August 20, 2009
Jason Tabeling |
Measuring Success -- How Deep Do You Go? How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. |
