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November 2008
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Make Your Best Offer Tight consumer budgets may dampen spirits, so here are five tips for ringing in the sales this holiday season.   |
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June 2009
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What's Happened to the American Dream? Shoppers are changing behaviors to adapt to the unstable economy, and the new habits they intend to continue even if the economy improves. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
Search Engine Watch
January 11, 2011
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How Consumer Latency Affects Your Search Campaigns When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales. Learn how to use this data to your advantage. |
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September 3, 2015
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With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Entrepreneur
December 2003
Kim T. Gordon |
No Regrets Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004. |
Search Engine Watch
February 6, 2008
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Local Search Tactics for Tough Economic Times What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities? |
Pharmaceutical Executive
January 1, 2011
Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
HBS Working Knowledge
March 3, 2008
John Quelch |
Marketing Your Way Through a Recession In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. |
PC Magazine
September 1, 2009
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Logging on in Tough Times A new study finds recession-hit Americans turning to the Web. |
CRM
June 2014
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Is Overcouponing Hurting Your Business? Marketers need to take back control over brands' coupon strategies. |
Entrepreneur
December 2004
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Hot on Their Trail If you aren't giving credit to the online ad campaigns that generate offline business, you might cut programs that are making a significant boost to your bottom line. |
Entrepreneur
December 2003
Catherine Seda |
What a Deal! Attract customers with online coupons. |
Entrepreneur
January 2008
Kim T. Gordon |
Booster Shot It's a new year - the perfect time to revive your marketing with fresh tactics. |
Search Engine Watch
October 2, 2007
Kevin Newcomb |
Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. |
BusinessWeek
December 13, 2004
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Making Marketing Measure Up The pressure is on to take the guesswork out of ad spending. |
Search Engine Watch
July 31, 2009
Joshua Palau |
What Can the Recession Teach Us? This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. |
Inc.
December 1, 2009
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How to Boost Sales with Mobile Coupons New applications lets you send coupons to customers' cell phones. |
InternetNews
March 18, 2008 |
Google Digs In For Economic Slide Advertising deals in place, Google is ready to ride out economic downturn. |
Entrepreneur
May 2002
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Wholesell Changes One look at the marketing methods in play 25 years ago, and you'll wonder how anything ever got sold. One look at the future and you might see products selling themselves... |
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August 2008
Kim T. Gordon |
Get Real The truth about some common marketing lies -- and their consequences. |
The Motley Fool
October 23, 2009
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Double-Dip Recession? Don't Count On It. Why industry insiders aren't worried. |
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May 2010 |
Overspending Threatens Economic Recovery Consumers began to save and the government issued a tax cut. Now spending by both is on the rise again. Unless tough choices are made, this won't end well. |
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January 6, 2012
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Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice. |
BusinessWeek
September 18, 2008
Burt Helm |
Best Global Brands Gutsy marketers spend into the teeth of a recession. |
Entrepreneur
May 2006
Kim T. Gordon |
Crunch Time Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap. |
InternetNews
August 12, 2009 |
Yahoo Joins Digital Coupon Craze Yahoo is the latest company betting that online bargain hunting is a trend ready to take off as it unwraps new Deals site. |
IndustryWeek
July 21, 2010 |
Offshoring May Have Extended the Recession Companies with far-flung supply chains tended to react slower to the global recession. |
Search Engine Watch
January 7, 2011
Matt Lawson |
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. |
InternetNews
November 10, 2008
Kenneth Corbin |
Analysts See Cold Holiday Season for e-Commerce With prices on the rise and confidence down, online retailers face a harsh economic climate as they head into the all-important holiday season. |
Search Engine Watch
August 20, 2009
Jason Tabeling |
Measuring Success -- How Deep Do You Go? How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. |
The Motley Fool
July 11, 2007
Selena Maranjian |
Bring On the Recession! If you're at a point in your life where you're regularly generating new money to invest, a slumping stock market simply means that more stocks are on sale. What could be better? |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
InternetNews
May 11, 2009
Michelle Megna |
It's Deja Vu With Flat E-Commerce Growth in Q1 E-commerce sales show no change in year-over-year data out from comScore. |
Financial Planning
December 1, 2007
Marie Swift |
Get With the Program Some tips on how to start -- or enhance -- your financial advisory business' marketing program quickly and efficiently. |
The Motley Fool
October 30, 2011 |
Brand Disloyalty: Recession-Weary Consumers Take Discounts to the Extreme Will the trend last beyond the economic downturn? Americans are making subtle but important changes to their grocery-buying habits in an attempt to stretch their household budgets. |
Search Engine Watch
July 24, 2009
Gregg Stewart |
Mobile Coupons Offer Multiple Benefits Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. |
The Motley Fool
April 5, 2008
Amanda B. Kish |
3 Reasons to Welcome a Recession A recession is not all bad news, despite what the media would have you believe. |
HBS Working Knowledge
October 17, 2005
Joseph H. Ellis |
Redefining Economic Downturns Not all economic events are unpredictable, says this former Goldman Sachs partner in a new book, Ahead of the Curve: A Commonsense Guide to Forecasting Business and Market Cycles. Here is an excerpt. |
AskMen.com
Terence Channon |
Surviving A Recession Here are some suggestions on how to survive a recession -- and even come out on top once it has run its course. |
Finance & Development
March 2009
Claessens & Kose |
What Is a Recession? The ongoing global financial crisis has been accompanied by recessions in many countries. It stands to become one of the longest and deepest recessions since the Great Depression of the 1930s. |
Search Engine Watch
October 29, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns. |
Search Engine Watch
November 20, 2009
Joshua Palau |
Frugal Is the New Black The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. |
Food Processing
January 2012
Diane Toops |
For Downturn Shoppers Home Is Where The Best Deals Are The ongoing economic downturn has spawned a new breed of consumer: downturn shoppers, who are adjusting their food and beverage-related behaviors in an effort to save money. |
Information Today
March 11, 2014 |
SIIA Releases Marketing Survey Results Results include the continued high use of social media in corporate marketing (92%), the increased use of mobile marketing (37%, up from 25% last year), and the increased ability to measure online marketing efforts' ROI (64%, up from 55% last year). |
The Motley Fool
March 24, 2008
Tom Hutchinson |
Finding the Bottom of a Recession Bad times sometimes bring the best investment opportunities. |
Commercial Investment Real Estate
May/Jun 2006
William Perego |
Monitor Your Marketing Whether the rollercoaster ride known as the commercial real estate market is slowly rolling up the curve or barreling down a dizzying descent, one thing is certain: Marketing savvy is essential for success. Wise commercial real estate professionals keep track of what delivers the best returns. |
HBS Working Knowledge
March 18, 2009
John Quelch |
Marketing After the Recession The author discusses why marketers must start planning today to reach consumers after the recession. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
Entrepreneur
April 2006
Gwen Moran |
Come Back Soon Before they leave, give shoppers a reason to return -- with date-sensitive coupons at the point of purchase. |
