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InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone.   |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
InternetNews
February 6, 2007
Nicholas Carlson |
Super Bowl Ad Winners And Losers Spending a couple million dollars doesn't guarantee commercial success. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
InternetNews
February 2, 2006
Susan Kuchinskas |
MSN's Motor City Connection MSN is showcasing Windows Live Local with a special Super Bowl mash-up combining mapping with information on local attractions in Detroit. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
AskMen.com
January 24, 2001
Mark Simmons |
Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun... |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
InternetNews
February 6, 2009
Kenneth Corbin |
Web Crowns Super Bowl Ad Winners, Losers User-generated Doritos spot takes top honors all around, nets creators $1 million. |
The Motley Fool
February 7, 2007
Alyce Lomax |
Quick Take: Garmin's Super Bowl Loss? Was the Garmin ad really so bad? Maybe the experts made the wrong call on this one. It does make one wonder if the company's overall campaign is going to have more power to bring brand recognition to Garmin than some might imagine. |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
The Motley Fool
January 22, 2004
Rick Aristotle Munarriz |
Super TV Sponsors $2 million will buy you 30 seconds. Don't spare a penny for your thoughts. |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
InternetNews
January 26, 2004
Janis Mara |
AOL, CBS Team For Vintage Super Bowl Ads Cross-media promo amplifies message on both channels. |
InternetNews
February 9, 2010 |
How Did Super Bowl Advertisers Follow Up Online? Gomez, a specialist in Web performance, examines which of the companies that shelled out for Super Bowl spots did the best job keeping their sites hopping after the big game. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
CRM
April 1, 2006
Alexandra DeFelice |
Super Bowl Marketing Fumbles More than 90 million people watched this year's Super Bowl, many of them caring more about the commercials than the game itself. But if the ads weren't memorable or if they offended potential customers, that's $2.5 million per ad down the drain. |
AskMen.com
Steve Seepersaud |
Top 10: Highest-Rated Broadcasts Let's recap the 10 most-watched sports-related broadcasts of all time. No big shocker here -- the Super Bowl dominates. |
AskMen.com
Steve Seepersaud |
Big Bucks In Halftime Shows But the game isn't the only big attraction on Super Bowl Sunday. Large corporations save their best commercials for that day, knowing how many eyes will be glued to television sets. |
Sports Central
February 17, 2010
Bill Hazell |
Manning's Legacy Tarnished? Please The most oft-discussed storylines from Super Bowl XLIV were that of the joy of the city of New Orleans winning its first pro sports championship and partying the night away, and that of Peyton Manning's legacy being tarnished. One of those cannot be questioned, the other raises eyebrows. |
The Motley Fool
June 14, 2011
Anders Bylund |
Signs of Life in Traditional Media Guess what: the Internet hasn't killed TV advertising yet. In fact, the patient is doing all right -- and getting better. |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
Popular Mechanics
February 5, 2010
Allen St. John |
6-Minute Shuffle: How the NFL Sets Up a Super Bowl Halftime Stage A normal stadium-size rock show can take a day or longer to set up and take down. The set for the Super Bowl halftime show, on the other hand, needs to be set up and broken down in minutes. |
The Motley Fool
February 7, 2011
Chris Hill |
One Company's Big Superbowl Fumble We review this year's Super Bowl TV commercials and ask some questions. |
The Motley Fool
October 13, 2004
Steven Mallas |
Will Fox's Bowl Runneth Over? The company wants to charge more money for ad time during the Super Bowl. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
Seasoned Cooking
January 2008
Sara Gray |
Get Ready for the Super Bowl with Great Snacks and Nibbles Need some Super Bowl Snacks for Super Bowl Sunday? Whether you are having a party or not, you'll love these great ideas for some easy appetizers to nibble on while you're cheering your team of choice. |
AskMen.com
Michael A. Schottey |
5 Reasons The Saints Will Win Men and women of New Orleans, get ready to hold on to your seats as we provide you with five reasons why the Saints will win the Super Bowl -- as ordained by destiny. |
PC World
January 24, 2003
Frank Thorsberg |
Super Bowl Goes Digital Fan polls, contests, trivia games, and more expand the NFL championship far beyond a single screen. |
The Motley Fool
January 29, 2007
Mary Dalrymple |
Super Bowl of Spending Who will win the battle of the Bears vs. Colts vs. your wallet? Don't spend thousands of dollars on a Super Bowl experience you can't afford. |
The Motley Fool
September 10, 2004
Rick Aristotle Munarriz |
Were You Ready for Some Football? Disney kicks off another season of Monday Night Football -- on a Thursday. For ABC, football means big business. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
The Motley Fool
December 24, 2008
Rick Aristotle Munarriz |
Super Bowl Playbook: FedEx Passes With FedEx scaling back on payroll and even on its 401(k) matching contributions, the company didn't feel it prudent to fork over as much as $3 million for a Super Bowl ad. |
The Motley Fool
January 30, 2008
Rick Aristotle Munarriz |
E*Trade Wants to Be Super on Sunday E*Trade is back on the ad warpath, paying as much as $6 million for a pair of ads that will appear in the Super Bowl. |
The Motley Fool
September 29, 2011
Robert Eberhard |
Spending Money to Make Money With the NFL Various NFL partners are responsible for games every week and will benefit from the league's popularity. |
| AskMen.com |
Peyton Manning Vs. Eli Manning Family rivalries are nothing new, but things are on a different playing field when it comes to Peyton and Eli Manning. |
Registered Rep.
March 1, 2008 |
The Baby Boomer's Inner 800-Pound Gorilla AXA's Super Bowl ads. |
AskMen.com
Steve Seepersaud |
Sports Revenues During the Holidays Sports fans and TV network executives alike will enjoy this holiday season as NBA, NFL and college bowl matchups rule the airwaves. |
The Motley Fool
November 27, 2006
Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come. |
BusinessWeek
April 24, 2006
Jon Fine |
Rise Of The Lowly Search Ad Savvy big-name marketers are now tying search ads into more traditional campaigns |
The Motley Fool
April 16, 2010
Rick Steier |
Nike Stands by Its Tiger Nike's new commercial parlays a message from Tiger Woods deceased father into PR gold. |
The Motley Fool
February 2, 2005
Nathan Slaughter |
Souping Up for the Super Bowl What to expect from this year's Super Bowl advertisers, where the real contest will be waged. |
Search Engine Watch
February 5, 2008
Chris Boggs |
Super Bowl XLII Ads - Where's the URL? Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence. |
