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The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to.   |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
June 1, 2005
Rick Aristotle Munarriz |
Easy As ABC Disney's flagship network scores big with sponsors for the upcoming TV season. |
The Motley Fool
October 3, 2007
Rick Aristotle Munarriz |
Disney Knows Its ABCs In the first week of the fall ratings, Disney's ABC was the most watched network, cashing in on the success of shows such as Grey's Anatomy, Dancing With the Stars, and Desperate Housewives. |
The Motley Fool
February 12, 2010
Eric Bleeker |
NBC's Winter Olympics Nightmare Will the peacock's loss on the Vancouver Games be Disney or News Corp.'s gain? |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
The Motley Fool
September 24, 2010
Travis Hoium |
This Company Won Television's Big Week CBS dominates the first week of the fall season. |
The Motley Fool
June 16, 2004
Brian Gorman |
NBC Keeps Its Perch General Electric's NBC won the ad race, but other networks can still steal the show. |
The Motley Fool
October 14, 2010
Anders Bylund |
Google's Grand Experiment Fizzles One of the search giant's most ambitious side projects is falling apart. |
The Motley Fool
October 4, 2010
Matthew Brown |
Keep an Eye on CBS Advertising is picking up. If it stays that way, CBS stock will follow. |
The Motley Fool
November 30, 2005
Steven Mallas |
ABC Prolonging the Magic The Disney unit continues to do well in the ratings. Will it last? Investors must remain patient here. This is what long-term investing is all about. |
The Motley Fool
September 10, 2004
Rick Aristotle Munarriz |
Were You Ready for Some Football? Disney kicks off another season of Monday Night Football -- on a Thursday. For ABC, football means big business. |
The Motley Fool
January 25, 2007
Steven Mallas |
Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified. |
AskMen.com
January 24, 2001
Mark Simmons |
Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun... |
The Motley Fool
January 23, 2006
Rick Aristotle Munarriz |
The Television Shuffle GE is such a huge, multifaceted conglomerate that the weakness at NBC may hardly be felt. Even so, NBC can't seem to catch much of a break these days. |
The Motley Fool
May 11, 2006
Tim Beyers |
TiVo Won A new deal between Fox and Apple underscores the DVR pioneer's power. In other words, both firms have legitimate reasons to want TiVo while the stock is still cheap. Can a bidding war really be that far off? |
BusinessWeek
October 22, 2009
Ronald Grover |
CBS Is Looking More Like a Tiffany Network Its audiences are grayer than the average, but they're also bigger -- and advertisers like their purchasing power |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
The Motley Fool
May 29, 2007
Steven Mallas |
Quick Take: Slick Ads Slide Inside TV Shows If networks and advertisers work together and get people to stop fast-forwarding through spots, this will benefit all the media companies and increase the value of network inventory. |
BusinessWeek
May 29, 2006
Jon Fine |
It's Only TV -- But They Like It Even media-buying executives who vigorously defend it nonetheless say a TiVo-led implosion is coming, in as soon as two to five years. But when so many people who control the purse strings continue to extol the virtues of TV advertising, it makes you wonder. |
The Motley Fool
April 10, 2006
Rick Aristotle Munarriz |
Get Desperately Lost for Free The family entertainment giant will offer free, ad-supported streams of its hit ABC shows later this month. The shows, available the day after they first air on TV, will feature fresh ads that viewers won't be able to skip. |
The Motley Fool
May 16, 2005
Brian Gorman |
NBC: Praying for Ratings NBC is embracing religious-themed programming to help its ratings slump. The benefits are less than clear. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
The Motley Fool
May 18, 2005
Rick Aristotle Munarriz |
See You Next Fall The major broadcasting networks are announcing their new fall schedules this week. Keep an eye on the players as faltering ratings go hand-in-hand with lower sponsor revenues. |
The Motley Fool
February 4, 2011
Rick Aristotle Munarriz |
TiVo's Battle of the Brands TiVo is hoping to give its data mining efforts a little more exposure. |
The Motley Fool
December 9, 2008
Rick Aristotle Munarriz |
The Peacock Leverages Leno The outgoing "Tonight Show" host is sticking with NBC. |
BusinessWeek
May 7, 2007
Ronald Grover |
Comcast Joins The Party Comcast wants a piece of the online video ad boom. |
Home Theater
November 5, 2009
Mark Fleischmann |
Despite DVR, Viewers Still Spud-like Far from sapping ratings, recorders have become hit makers. |
InternetNews
April 8, 2008 |
News Corp. Buys Stake in Video ad Network Fox Networks, a year-old online advertising network owned by Rupert Murdoch's News Corp., will announce on Tuesday it has bought control of European video ad network Utarget as part of a move to expand in Europe and Asia. |
The Motley Fool
April 19, 2005
Rick Aristotle Munarriz |
Football's Double Reverse NFL fans, it's almost time to adjust your remote-control preferences. Come next year, Disney's ABC will hand off the Monday Night Football franchise to its ESPN subsidiary, while ESPN will be handing off its Sunday night gridiron contests to rival General Electric's NBC. |
The Motley Fool
June 1, 2007
Steven Mallas |
NBC Needs Managerial Heroes The network is in trouble -- can new management save the day? |
The Motley Fool
September 22, 2006
Alyce Lomax |
Fool on the Street: CBS For the last several months, investors have been rather sweet on CBS stock. What's the outlook for the company? CBS President and CEO Les Moonves took on questions earlier this week at a Goldman Sachs conference. |
The Motley Fool
January 20, 2010
Rick Aristotle Munarriz |
Are You Sure About This, Comcast? The mess at NBC may be more than Comcast can handle. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
The Motley Fool
April 6, 2006
Rick Aristotle Munarriz |
A Fool Looks Back Hopping networks and operating systems were fit to be featured this past week: Like day and night for Katie... Yes, Steve Jobs does Windows... |
The Motley Fool
October 4, 2004
Rick Aristotle Munarriz |
Lost in Translation An edgy slate of dramas hopes to put Disney's ABC back on the map. |
Wired
November 27, 2007
Troy Patterson |
TV Cocks Its Young Guns to Deliver New Media Programming Quincy Smith, Age: 35, Title: President, CBS Interactive... Albert Cheng, Age: 37, Title: Executive VP, digital media, Disney-ABC Television Group... etc. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
The Motley Fool
August 12, 2004
Rick Aristotle Munarriz |
Fox Hunts The entertainment giant caps off another solid performance. |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
The Motley Fool
September 29, 2005
Steven Mallas |
Disney Is No Ratings Mouse Disney's ABC network is doing just fine, thank you, in the ratings. Shareholders should take a positive attitude and a long-term perspective for the stock. |
The Motley Fool
April 29, 2008
Anders Bylund |
"American Idol" Needs Your Help Following a dip in viewership, News Corp.'s Fox TV network sends out a survey to figure out what's wrong with this year's American Idol. |
CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight. |
The Motley Fool
May 8, 2007
Rick Aristotle Munarriz |
Disney on Demand Disney and Cox hook up in a unique video-on-demand deal. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
AskMen.com
Steve Seepersaud |
Top TV Network Contracts Televised sporting events have huge audiences. The bigger the game, the bigger the audience. In America, no game is bigger than the Super Bowl. More than half of all the television sets in the U.S. are tuned in to the NFL's championship game. |
The Motley Fool
June 16, 2005
Rick Aristotle Munarriz |
Madden Moves to NBC The network shows it's serious about its new football deal. |
