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Sports Central
April 8, 2010
Kevin Beane |
Two Thumbs Down For Tiger and Nike Have you seen the new Nike Tiger Woods commercial?   |
Sports Illustrated
September 19, 2000
Michael Bamberger |
Scorecard Is Tiger worth $100 million to Nike? You bet he is. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
The Motley Fool
July 30, 2007
David Lee Smith |
A Tiger in Nike's Tank Nike's relatively rapid success with links attire and equipment is only a microcosm for the company's wider-ranging growth and maturation. This company deserves investors' attention. |
Search Engine Watch
January 9, 2009
David Szetela |
PPC Landing Pages: Surprising Examples It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
BusinessWeek
July 24, 2006
Stanley Holmes |
Nike: It's Not A Shoe, It's A Community Nike has set up a Web site where soccer fans can network. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
CRM
April 1, 2006
Alexandra DeFelice |
Super Bowl Marketing Fumbles More than 90 million people watched this year's Super Bowl, many of them caring more about the commercials than the game itself. But if the ads weren't memorable or if they offended potential customers, that's $2.5 million per ad down the drain. |
The Motley Fool
October 9, 2009
Angelique Keenley |
Nike Jumps Into China With Both Feet The company steps up its sales efforts in China after a successful Olympics there. |
The Motley Fool
February 8, 2010
Anders Bylund |
Google Scores Big at the Super Bowl Google throws its hat in the traditional-marketing ring. Was this Super Bowl ad a touchdown or a fumble? |
AskMen.com
February 1, 2015
Robert Haynes-Peterson |
Mystery Budweiser Super Bowl Ad They aired an unseen commercial -- the kickoff (pun intended) of a whole new campaign -- for the actual first time during the Super Bowl. You know, the way ads used to debut during the Big Game. |
BusinessWeek
April 24, 2006
Jon Fine |
Rise Of The Lowly Search Ad Savvy big-name marketers are now tying search ads into more traditional campaigns |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
BusinessWeek
December 10, 2009
Helm & Pulley |
Handling a Wounded Tiger Big brands are sticking with Tiger Woods, but the public may never again look at him the same way. |
The Motley Fool
July 22, 2010
Rex Moore |
How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore. |
Sports Illustrated
May 29, 2000
Gary Van Sickle |
In the homestretch before the Open Ball wars: A lot of observers were surprised when Woods switched from his Titleist golf ball, which is wound, to a new Nike ball, which is a two-piece ball actually produced for Nike by Bridgestone... |
The Motley Fool
July 13, 2005
Will Ashworth |
Is Reebok Ready for a Run? Nike may be the MVP in this industry, but investors should take a closer look at rival Reebok. |
AskMen.com
January 24, 2001
Mark Simmons |
Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun... |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
Macworld
February 2001
Anton Linecker |
Play On . . . And On . . . When it's time to work out, you wouldn't don decades-old sneakers or use equipment left over from Jack LaLane's boyhood gym. So why keep bringing that bulky music player along? The Nike PSA/Play 120 weighs a scant 3 ounces.... |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
The Motley Fool
March 27, 2007
Anders Bylund |
Nike Unfastens Her Sandal A consumer giant changes its advertising strategy. Will others follow? These are still the early days of online marketing, and perhaps it's a bit too soon to crown a champion. |
The Motley Fool
December 24, 2008
Rick Aristotle Munarriz |
Super Bowl Playbook: FedEx Passes With FedEx scaling back on payroll and even on its 401(k) matching contributions, the company didn't feel it prudent to fork over as much as $3 million for a Super Bowl ad. |
Salon.com
November 1, 2000
Alicia Montgomery |
Nader airs a new parody And our ad critics are torn: Best campaign spot so far or a tired retread? |
The Motley Fool
June 28, 2011
Matt Koppenheffer |
Nike's Swoosh Goes Swish Nike announced results for its fiscal fourth quarter and investors responded with a standing ovation. |
The Motley Fool
March 17, 2008
Rich Smith |
Foolish Forecast: Nike Laces Up In advance of earnings, analysts wonder if sportswear manufacturer Nike will beat estimates for the third straight quarter. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
The Motley Fool
January 20, 2012
Rick Aristotle Munarriz |
Nike Wants to Take You by the Wrist Nike is pinning its hopes on a new wristband device. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
The Motley Fool
March 18, 2005
David Meier |
Is Nike Hitting Its Prime? Nike reported a great third quarter. Is this a new phase of higher growth with the proper infrastructure, or is this as good as it gets? Look for a good dip in the price before making a purchase. |
The Motley Fool
August 20, 2008
Colleen Paulson |
China Sporting Gold Medal Potential Double-digit growth forecast for China sports market. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
The Motley Fool
September 24, 2007
Ryan Fuhrmann |
Nike's Favorable Global Footprint Revenue increased in every region this quarter for Nike; and strong international growth easily offset anemic trends in the United States. |
The Motley Fool
September 27, 2006
Jeremy MacNealy |
Fool on Call: Nike's Got Ups It is not every day you see a company report a 13% decline in net earnings, and then see its stock pick up nice buying on the Street. Yet this is what happened when Nike released its fiscal 2007 first-quarter results. |
BusinessWeek
September 20, 2004
Stanley Holmes |
The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up. |
The Motley Fool
December 22, 2009
Mike Pienciak |
Nike Stays in the Game This apparel and footwear company could soon claim victory against the global recession. |
Inc.
August 2005
Kasey Wehrum |
And Now a Syllable from Our Sponsor A new ad campaign for a breath freshener features a one-second TV commercial. |
The Motley Fool
December 6, 2011
Alyce Lomax |
Why I'm Not Buying Nike When it comes to the Penn State scandal, Nike's blown it. |
The Motley Fool
May 23, 2006
Brendan Mathews |
Nike's Not Courting Disaster Temporary legal issues at Nike have merely created a buying opportunity for investors. |
