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Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements?   |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
AskMen.com
Steve Seepersaud |
Big Bucks In Halftime Shows But the game isn't the only big attraction on Super Bowl Sunday. Large corporations save their best commercials for that day, knowing how many eyes will be glued to television sets. |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
Salon.com
February 19, 2002
Eric Boehlert |
A Super snow Bowl? Football's big game has never been played outside in the cold North. But Giants Stadium needs some new luxury boxes... |
InternetNews
February 4, 2005
Susan Kuchinskas |
Rushing Online For Super Bowl Tickets Super Bowl fans log on to find those elusive Super Bowl seats. |
InternetNews
February 3, 2005
Tim Gray |
ESPN Gets in on Super Bowl Rants ESPN launched a game of its own called Voice Of The Fan. The game is an interactive interface that allows fans to create their own animated characters and record their "rants and raves" about the upcoming Super Bowl. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
PC World
January 18, 2001
Cameron Crouch |
Cyber Super Bowl Has Its Limits Web sites and wireless services bring football to your PC or PDA, but TV has a lock on the field... |
InternetNews
January 26, 2004
Janis Mara |
AOL, CBS Team For Vintage Super Bowl Ads Cross-media promo amplifies message on both channels. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
Sports Central
February 5, 2006
Brad Oremland |
The NFL's Greatest Losers The 10 greatest teams not to win a Super Bowl. |
AskMen.com
Andrew Segal |
Top 10 Memorable Super Bowl Games With Super Bowl XXXIX coming up, we look back at the chill-inducing moments, the heart-breaking misses, and the outstanding players and plays that made these final NFL showdowns so memorable. |
Sports Central
January 27, 2014
Brad Oremland |
Fixing the Pro Bowl Even though the Pro Bowl might not be broken, and might even be trending in the right direction, it can still be dramatically improved. |
The Motley Fool
September 29, 2011
Robert Eberhard |
Spending Money to Make Money With the NFL Various NFL partners are responsible for games every week and will benefit from the league's popularity. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
AskMen.com
Steve Seepersaud |
Top 10: Highest-Rated Broadcasts Let's recap the 10 most-watched sports-related broadcasts of all time. No big shocker here -- the Super Bowl dominates. |
InternetNews
February 2, 2006
Susan Kuchinskas |
MSN's Motor City Connection MSN is showcasing Windows Live Local with a special Super Bowl mash-up combining mapping with information on local attractions in Detroit. |
AskMen.com
January 24, 2001
Mark Simmons |
Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun... |
AskMen.com
Steve Seepersaud |
The Business of Scalping Tickets Ticket scalping: How much money is at stake? Where is scalping illegal? And how are law enforcement officials cracking down on it? |
AskMen.com
Dave Golokhov |
Super Bowl Events The average Super Bowl party host will dish out $118.80 this year, which includes food, drinks and all sorts of other knickknacks. |
Sports Central
February 3, 2007
Greg Wyshynski |
10 Things I Hate About the Super Bowl Just like Christmas, the Super Bowl is a joyous time, but one with an undeniable amount of annoyances, nuisances and traditions. |
AskMen.com
Brandon Lang |
Football: Weekly Picks This weekend there are not games, so we are forced to wager our bets for the Superbowl. |
Sports Central
January 22, 2009
Sean Crowe |
Cardinals: Worst Super Bowl Team Ever The Cardinals are the worst team to ever make it to a Super Bowl. |
Sports Central
February 4, 2008
Joe Boesch |
A "Giant" Season Everyone that doubted the New York Giants can now sit down and bow their head in disbelief because the New York Giants are Super Bowl XLII champions. I repeat: the Giants are Super Bowl Champions. |
AskMen.com
Phil Helm |
Top 10: 2007 Super Bowl Story Lines Top 10 Super Bowl story lines that appeared in the two weeks between the AFC and NFC Championship Games and the Super Bowl. |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
Sports Central
February 4, 2015
Corrie Trouw |
Wins, Losses, and the Cruel Dichotomy More than any sport, NFL football is a casino table game, carefully crafted to level competition through violent roster turnover and rules concentrating the game's influencers to a few positions. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
AskMen.com
Steve Seepersaud |
Sports Revenues During the Holidays Sports fans and TV network executives alike will enjoy this holiday season as NBA, NFL and college bowl matchups rule the airwaves. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
Sports Central
February 3, 2009
Brad Oremland |
Super Bowl XLIII Recap What is it about Kurt Warner and exciting fourth quarters in the Super Bowl? |
Sports Central
February 18, 2014
Brad Oremland |
Best Performances By Super Bowl-Winning Quarterbacks Not all Super Bowl-winning QBs play well in the big game, and not all MVP performances are created equal. So which were the greatest games by a quarterback in Super Bowl history? |
The Motley Fool
January 22, 2004
Rick Aristotle Munarriz |
Super TV Sponsors $2 million will buy you 30 seconds. Don't spare a penny for your thoughts. |
Sports Central
February 4, 2008
Brad Oremland |
Super Bowl XLII Rewind Was Super Bowl XLII the best Super Bowl I have ever seen?... Comparisons to Super Bowl XXXVI... What Happened?... etc. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
Seasoned Cooking
January 2008
Sara Gray |
Get Ready for the Super Bowl with Great Snacks and Nibbles Need some Super Bowl Snacks for Super Bowl Sunday? Whether you are having a party or not, you'll love these great ideas for some easy appetizers to nibble on while you're cheering your team of choice. |
The Motley Fool
January 29, 2007
Mary Dalrymple |
Super Bowl of Spending Who will win the battle of the Bears vs. Colts vs. your wallet? Don't spend thousands of dollars on a Super Bowl experience you can't afford. |
Sports Central
February 10, 2004
Kevin Holtsberry |
Five Things We Didn't See Coming Let's take one more wistful look back on the 2003-2004 NFL season. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
Sports Central
July 25, 2004
Damian Greene |
New England Patriots: Dynasty or Die-Nasty? The rosters in the National Football League are on such an even playing field, that it's hard to predict who will win any game, much less a Super Bowl. |
Sports Central
February 15, 2005
Brad Oremland |
Top 20 Super Bowl QB Matchups Where does the Brady/McNabb matchup rank in the Super Bowl annals? |
Science News
February 11, 2006
Ivars Peterson |
A Super Bowl Lift The win by the Pittsburgh Steelers in this year's Super Bowl could mean that the stock market is heading upward. At least, that's what the Super Bowl investment indicator suggests. |
Sports Central
January 28, 2006
Greg Wyshynski |
Cowhering in Fear Face it: until he wins the Super Bowl, the only reason Bill Cowher should be in the Pro Football Hall of Fame is so we can find out what the official sculptor does with that chin. |
