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InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand?   |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
Fast Company
October 1, 2007
Michael A. Prospero |
The Money Game Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
PC World
January 24, 2003
Frank Thorsberg |
Super Bowl Goes Digital Fan polls, contests, trivia games, and more expand the NFL championship far beyond a single screen. |
The Motley Fool
January 22, 2004
Rick Aristotle Munarriz |
Super TV Sponsors $2 million will buy you 30 seconds. Don't spare a penny for your thoughts. |
AskMen.com
January 24, 2001
Mark Simmons |
Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun... |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
AskMen.com
Steve Seepersaud |
Big Bucks In Halftime Shows But the game isn't the only big attraction on Super Bowl Sunday. Large corporations save their best commercials for that day, knowing how many eyes will be glued to television sets. |
AskMen.com
Dave Golokhov |
Super Bowl Events The average Super Bowl party host will dish out $118.80 this year, which includes food, drinks and all sorts of other knickknacks. |
InternetNews
February 6, 2007
Nicholas Carlson |
Super Bowl Ad Winners And Losers Spending a couple million dollars doesn't guarantee commercial success. |
InternetNews
February 6, 2009
Kenneth Corbin |
Web Crowns Super Bowl Ad Winners, Losers User-generated Doritos spot takes top honors all around, nets creators $1 million. |
InternetNews
February 2, 2006
Susan Kuchinskas |
MSN's Motor City Connection MSN is showcasing Windows Live Local with a special Super Bowl mash-up combining mapping with information on local attractions in Detroit. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
AskMen.com
Steve Seepersaud |
Top 10: Highest-Rated Broadcasts Let's recap the 10 most-watched sports-related broadcasts of all time. No big shocker here -- the Super Bowl dominates. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
The Motley Fool
February 2, 2005
Nathan Slaughter |
Souping Up for the Super Bowl What to expect from this year's Super Bowl advertisers, where the real contest will be waged. |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
InternetNews
February 9, 2010 |
How Did Super Bowl Advertisers Follow Up Online? Gomez, a specialist in Web performance, examines which of the companies that shelled out for Super Bowl spots did the best job keeping their sites hopping after the big game. |
The Motley Fool
January 30, 2008
Rick Aristotle Munarriz |
E*Trade Wants to Be Super on Sunday E*Trade is back on the ad warpath, paying as much as $6 million for a pair of ads that will appear in the Super Bowl. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
The Motley Fool
November 27, 2006
Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come. |
InternetNews
January 26, 2004
Janis Mara |
AOL, CBS Team For Vintage Super Bowl Ads Cross-media promo amplifies message on both channels. |
Salon.com
February 5, 2002
Steve Burgess |
Please note: You're in the Britney Generation Retro efforts like the Pepsi Superbowl ad campaign always underline a certain truth: Eras are defined largely in hindsight... |
HBS Working Knowledge
January 29, 2013
Kim Girard |
Creating the Perfect Super Bowl Ad Professor Thales S. Teixeira says ad viewers lose purchasing interest when TV ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. |
The Motley Fool
December 18, 2003 |
Dodge Drops Lingerie Bowl In a bid to boost sales of Dodge vehicles, Chrysler Group signed up months ago to be a main sponsor of the "Lingerie Bowl" pay-per-view halftime event at the upcoming Super Bowl. But underwear advertising simply got too hot to handle. |
Search Engine Watch
February 5, 2008
Chris Boggs |
Super Bowl XLII Ads - Where's the URL? Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence. |
Registered Rep.
March 1, 2008 |
The Baby Boomer's Inner 800-Pound Gorilla AXA's Super Bowl ads. |
The Motley Fool
December 24, 2008
Rick Aristotle Munarriz |
Super Bowl Playbook: FedEx Passes With FedEx scaling back on payroll and even on its 401(k) matching contributions, the company didn't feel it prudent to fork over as much as $3 million for a Super Bowl ad. |
The Motley Fool
September 29, 2011
Robert Eberhard |
Spending Money to Make Money With the NFL Various NFL partners are responsible for games every week and will benefit from the league's popularity. |
The Motley Fool
February 8, 2010
Anders Bylund |
Google Scores Big at the Super Bowl Google throws its hat in the traditional-marketing ring. Was this Super Bowl ad a touchdown or a fumble? |
Seasoned Cooking
January 2008
Sara Gray |
Get Ready for the Super Bowl with Great Snacks and Nibbles Need some Super Bowl Snacks for Super Bowl Sunday? Whether you are having a party or not, you'll love these great ideas for some easy appetizers to nibble on while you're cheering your team of choice. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
January 26, 2004
Rick Aristotle Munarriz |
Big-Screen Pass Best Buy and Circuit City vie for your big-screen TV business as the Super Bowl inches closer. |
The Motley Fool
February 7, 2011
Chris Hill |
One Company's Big Superbowl Fumble We review this year's Super Bowl TV commercials and ask some questions. |
InternetNews
February 2, 2009
Christopher Saunders |
Forget the Super Bowl. Who Won the Twitter Bowl? How did this year's multimillion-dollar ads fare with the Web 2.0 crowd? |
InternetNews
February 6, 2004
Janis Mara |
Super Bowl Ads Supercharge Online Traffic Ads about sex, drugs and taxes sent Web traffic skyrocketing. |
Sports Central
February 2, 2006
Mark Barnes |
Glitz or Glory: Why Watch Super Bowl? Over 60 percent of the TVs in America will likely be tuned to Super Bowl XL. But what attracts people to this particular game? Is it the glitz, the glory, or something else? |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
Sports Central
February 3, 2007
Greg Wyshynski |
10 Things I Hate About the Super Bowl Just like Christmas, the Super Bowl is a joyous time, but one with an undeniable amount of annoyances, nuisances and traditions. |
AskMen.com
May 3, 2012 |
Make A Good Impression Here in the U.S., the Super Bowl showed us the power of 30-second advertisements, and how influential they can be in promoting a company's awareness. But how often do we craft our own 30-second spots with audiences that we want to influence? |
BusinessWeek
February 12, 2007
David Kiley |
Super Bowl Sunday's Hail Mary Ad Inside the making of a commercial that could be crucial as GM tries to build a new image. |
