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InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza.   |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
InternetNews
February 9, 2010 |
How Did Super Bowl Advertisers Follow Up Online? Gomez, a specialist in Web performance, examines which of the companies that shelled out for Super Bowl spots did the best job keeping their sites hopping after the big game. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
CRM
April 1, 2006
Alexandra DeFelice |
Super Bowl Marketing Fumbles More than 90 million people watched this year's Super Bowl, many of them caring more about the commercials than the game itself. But if the ads weren't memorable or if they offended potential customers, that's $2.5 million per ad down the drain. |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
The Motley Fool
December 24, 2008
Rick Aristotle Munarriz |
Super Bowl Playbook: FedEx Passes With FedEx scaling back on payroll and even on its 401(k) matching contributions, the company didn't feel it prudent to fork over as much as $3 million for a Super Bowl ad. |
The Motley Fool
February 7, 2007
Alyce Lomax |
Quick Take: Garmin's Super Bowl Loss? Was the Garmin ad really so bad? Maybe the experts made the wrong call on this one. It does make one wonder if the company's overall campaign is going to have more power to bring brand recognition to Garmin than some might imagine. |
The Motley Fool
January 30, 2008
Rick Aristotle Munarriz |
E*Trade Wants to Be Super on Sunday E*Trade is back on the ad warpath, paying as much as $6 million for a pair of ads that will appear in the Super Bowl. |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
Search Engine Watch
February 5, 2008
Chris Boggs |
Super Bowl XLII Ads - Where's the URL? Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence. |
InternetNews
February 2, 2009
Christopher Saunders |
Forget the Super Bowl. Who Won the Twitter Bowl? How did this year's multimillion-dollar ads fare with the Web 2.0 crowd? |
Fast Company
January 9, 2012
Margaret Rhodes |
Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective -- it builds brands' buzz (we have stats!) and helps young careers. |
The Motley Fool
February 7, 2008
Rick Aristotle Munarriz |
Baby Steps at E*Trade E*Trade's Superbowl talking baby ads may be the best investment the brokerage company has ever made. |
AskMen.com
January 24, 2001
Mark Simmons |
Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun... |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
InternetNews
February 6, 2004
Janis Mara |
Super Bowl Ads Supercharge Online Traffic Ads about sex, drugs and taxes sent Web traffic skyrocketing. |
HBS Working Knowledge
January 29, 2013
Kim Girard |
Creating the Perfect Super Bowl Ad Professor Thales S. Teixeira says ad viewers lose purchasing interest when TV ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. |
InternetNews
January 26, 2004
Janis Mara |
AOL, CBS Team For Vintage Super Bowl Ads Cross-media promo amplifies message on both channels. |
InternetNews
February 6, 2007
Nicholas Carlson |
Super Bowl Ad Winners And Losers Spending a couple million dollars doesn't guarantee commercial success. |
AskMen.com
Steve Seepersaud |
Top 10: Highest-Rated Broadcasts Let's recap the 10 most-watched sports-related broadcasts of all time. No big shocker here -- the Super Bowl dominates. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
Entrepreneur
August 2005
John Draper |
Shock Value Can a controversial ad get customers to notice your great offer? It worked for this company, which sells domain names at a rock-bottom price and offers free unlimited customer service. |
The Motley Fool
February 8, 2010
Anders Bylund |
Google Scores Big at the Super Bowl Google throws its hat in the traditional-marketing ring. Was this Super Bowl ad a touchdown or a fumble? |
Search Engine Watch
February 10, 2011
Kaila Strong |
Social Lessons Learned on Super Bowl Sunday Using social media to round out your brand marketing efforts has multifaceted benefits. It's good to see that some big brands are realizing the importance in streamlining their efforts. |
PC World
January 24, 2003
Frank Thorsberg |
Super Bowl Goes Digital Fan polls, contests, trivia games, and more expand the NFL championship far beyond a single screen. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
Registered Rep.
March 1, 2008 |
The Baby Boomer's Inner 800-Pound Gorilla AXA's Super Bowl ads. |
InternetNews
February 2, 2006
Susan Kuchinskas |
MSN's Motor City Connection MSN is showcasing Windows Live Local with a special Super Bowl mash-up combining mapping with information on local attractions in Detroit. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
The Motley Fool
November 27, 2006
Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come. |
The Motley Fool
November 29, 2004
Rick Aristotle Munarriz |
It's All About the 'O' An edgy ad campaign and a growth rate that trumps its online rivals has Overstock dealing with the welcome problem of too much demand. |
The Motley Fool
February 2, 2009
Rick Aristotle Munarriz |
Bowled Over by Dot-Com Ads In Super Bowl spots, Web companies party like it's 1999. |
The Motley Fool
January 22, 2004
Rick Aristotle Munarriz |
Super TV Sponsors $2 million will buy you 30 seconds. Don't spare a penny for your thoughts. |
The Motley Fool
February 2, 2005
Nathan Slaughter |
Souping Up for the Super Bowl What to expect from this year's Super Bowl advertisers, where the real contest will be waged. |
AskMen.com
Steve Seepersaud |
Big Bucks In Halftime Shows But the game isn't the only big attraction on Super Bowl Sunday. Large corporations save their best commercials for that day, knowing how many eyes will be glued to television sets. |
AskMen.com
Dave Golokhov |
Super Bowl Events The average Super Bowl party host will dish out $118.80 this year, which includes food, drinks and all sorts of other knickknacks. |
InternetNews
February 2, 2004
Pamela Parker |
IAR Bits and Bytes Budweiser beats out competitors in online poll... two e-mail firms team up... and DoubleClick kicks off a coding competition. |
